Stephanie Cajal
Montreal,QC
Summary
Senior brand management specialist, focused on product distribution, sales and merchandising.
Overview
20
20
years of professional experience
Work History
Head of Wholesale - Canada
Moose Knuckles
10.2020 - Current
- Responsible for developing the initial distribution strategy across Canada in 2009
- Oversee wholesale sales totaling 10M across Canadian department and specialty stores as well as some USA department stores, managing all aspects of key account P&L, trade marketing initiatives and specialty store distribution strategy.
- Responsible for all relationship management on GMM, DMM and buyer level. Key accounts include Holt Renfrew, Sporting Life, Harry Rosen and Nordstrom.
- Manage communications between sales and merchandising/design team, responsible for all seasonal post mortems, organizing collection feedback from buyers and field to support and influence the design for upcoming season.
- Serve as integral part of all seasonal sales meetings, supporting all aspects of editing, merchandising and pricing seasonal collection.
- Responsible for overseeing third party retail coordinator /field program consultants ( Powerhouse ). Conduct seasonal product knowledge across all retailers educating 100+ associates each season while also working with key accounts throughout the season to maximize sell out and profitability based on field key learnings.
- Responsible for all sales aspects of brand collaborations
Director of Sales
How Intl.
01.2018 - 09.2020
- Oversaw a team of 10 sales representative generating 10M in annual sales from department stores and specialty stores
- Developed and implemented sales projections, trade marketing and in season strategy to maximize store sell throughs.
- Established strong partnerships with DMM's and buyers to expand brand recognition of 10+ brands and drive business growth
- Responsible for recruiting and hiring new agents/ reps across Canada
- Point person for all brands represented and responsible for identifying opportunities for need-based exclusive product for Canada
- Responsible for negotiating favorable brand discounts / contract terms with suppliers to optimize profit margins
- Partnered with respective marketing teams to help sales campaigns reach target audience
Senior Brand Manager
How Intl.
01.2009 - 08.2018
- Responsible for selling the company's six most profitable collections amongst department stores and specialty stores, generating 20M in annual sales. Brand include Moose Knuckles, Generation Love, LNA and Michael Stars.
Brand Manager
Simms Sigal
01.2006 - 12.2008
- Responsible for selling the company's top 2 brands , generating 5M in annual sales. Brands included Rich + Skinny and TOMS shoes.
Sales Representative
SeCe Apparel
05.2004 - 01.2006
- Assisted the Brand Manager in sales for Juicy Couture, Seven Jeans and Von Dutch, generating 20M+ in annual sales
Education
Bachelor of Arts - Human Relations
Concordia University
Montreal, QC05.2008
Skills
- Proficient in Microsoft Office Applications, Momentis and NuOrder
- Fluent in English and French
Timeline
Head of Wholesale - Canada
Moose Knuckles
10.2020 - Current
Director of Sales
How Intl.
01.2018 - 09.2020
Senior Brand Manager
How Intl.
01.2009 - 08.2018
Brand Manager
Simms Sigal
01.2006 - 12.2008
Sales Representative
SeCe Apparel
05.2004 - 01.2006
Bachelor of Arts - Human Relations
Concordia University
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