Social media specialist with 4+ years of experience in gaming and entertainment sectors, specializing in strategic campaign planning, content development, and community management. Proficient in Hootsuite, Asana, Canva, and Google Sheets, with a strong focus on delivering polished visuals and compelling copy. Experienced in managing high-volume projects and collaborating cross-functionally to optimize workflows and drive results.
- Owned social media strategy development, execution, and delivery for multiple gaming brands, ensuring alignment with brand priorities and timelines.
- Led client and cross-functional team meetings to manage expectations and coordinate campaign deliverables.
- Developed and managed social media calendars, reviewed and refined creative assets, and maintained content consistency.
- Implemented scalable workflows for community engagement, reputation management, and legal approvals to enhance operational efficiency.
- Monitored social media performance metrics, identified trends, and adjusted strategies to optimize campaign outcomes.
- Developed and maintained standard operating procedures to streamline team processes and improve quality.
- Owned end-to-end content calendar execution and social media campaign rollout across platforms including Facebook, Twitter, Instagram, Discord, and Telegram.
- Aligned marketing, CRM, and creative teams on campaign timelines, delivery, and social rollouts for seasonal promotions.
- Led live campaigns, contests, and brand storytelling initiatives to drive community engagement and growth.
- Streamlined content workflows using player feedback and performance insights to boost planning efficiency and team alignment.
- Supported social media reputation management by coordinating community responses and monitoring user feedback.