Highly organized and motivated Account Executive with demonstrated track record of building relationships with key retail accounts, both specialty and majors. Extensive experience in customer relations and in executing unique sales strategies.
Overview
10
10
years of professional experience
Work History
West Coast Account Executive
Goods & Services
05.2022 - Current
Managed sales across 3 brands for the West Coast territory.
Exceeded sales targets consistently by identifying new business opportunities for the West Coast territory.
Performed daily review of order management and ensured all shipments were delivered in a timely manner.
Traveled as needed to NY market and regional tradeshows.
Facilitated road trips in the West Coast territory.
Developed and maintained relationships with new and existing accounts and focused on the businesses needs.
Managed top A door accounts such as Goop, Elyse Walker and Fred Segal. Worked closely with the buying team each season to build out their buys and expand the business into more locations.
Created end of season reports and tradeshow recaps and delivered them to the brands in a timely manner.
Meticulously forecasted projections per brand each season and successfully achieved every goal.
Managed all showroom and sample management for the LA showroom.
Account Executive
Hasson Costa Showroom
09.2021 - 05.2022
Overall account management for the Midwest and Southeast Territory for 5 brands at a multi-line showroom.
Increased sales by 25% and built up the re-order program for sales territory.
Order Entry & Maintenance - submitted and setup up new accounts to enter/connect to Joor/NuOrder. Checked orders in the system
Send order confirmations and tracking as needed
Order fulfillment management (past cancels, oversold, etc.)
Created and presented sales strategies and projections to the Sales Manager.
Developed and maintained strong relationships with key retailers and valued accounts, as well as identified key targets.
Optimized the combination of both email and outbound call activity to build the sales pipeline for new/reorder opportunities and capture new accounts.
Checked ATS and sent out weekly.
Processed RA/Swap requests.
Attended all Trade Shows (New York, Dallas, San Francisco, Chicago, Los Angeles).
Recorded all activity in Showroom Exchange and updated to maintain accuracy.
Regularly communicated with management to report weekly sales results.
Sales and Marketing Assistant
Citizens of Humanity
01.2018 - 02.2020
Reported directly to the Vice President of Sales, Global Sales Director and the West Coast Sales Manager.
Communicated with buyers on order updates, extensions, shipping approvals, and partial shipments.
Acted as the Brand Manager and did all in-store product knowledge seminars.
Analyzed selling reports for all Majors and improved sales through recognizing assortment needs.
Spearheaded all Sales and Marketing projects on the West Coast.
Managed all samples and sample check-in.
Coordinated with the production & design team to receive samples on time for sales meetings and markets.
Updated ATS for both the US and European line sheets.
Booked travel, organized expense reports for Directors.
Met with accounts on the road as well as opened new accounts.
Coordinated and attended trade shows (CALA).
Office upkeep, and kept the showroom running smoothly.
Liaised with the New York team and provided support for West Coast sample lending. S
Supported the Retail Marketing team with in-store support to our retail & brand partners.
PR Marketing Intern
Citizens Of Humanity
02.2017 - 01.2018
Assisted the in-house PR + Communications team across all brands: Citizens of Humanity, C-of-H MAN, AGOLDE, Getting Back to Square One, Fabric Brand, and Goldsign.
Supported day-to-day activity including showroom appointments, editorial requests, influencer gifting and VIP services.
Organized all samples.
Managed database and Inventory management.
Showroom Assistant
House Of Quirky/MINKPINK
02.2014 - 04.2015
Prepared calendars and organized travel arrangements for the VP.
Managed sample inventory & organized the showroom accordingly.
Analyzed financial and inventory reports and maintained client database.
Prepared sales material for each season.
Organized and managed all expense reports.
Coordinated employee and client events.
Executive Assistant to Lykke Li
Lykke Li
06.2015 - 10.2015
Worked closely with the talents management team and assisted the talent with whatever she needed.
Traveled with the talent and team to New York for Fashion Week.
Checked into the talents apartment and prepared for her arrival.
Ordered all food, and household supplies needed to ensure a smooth week.
Picked up samples needed to dress talent for fashion week appearances.
Performed various tasks assigned by the talent and team.
Accompanied talent on shopping trips around the city and acted as a right hand.
Marketing/PR Intern
Bollare
06.2015 - 12.2015
Supported Marketing Directors and Account Managers with pitching, editor meetings, and content creation.
Assisted in showroom appointments and helped facilitate editorial and celebrity pulls/fittings.
Developed pitches and emailed editors.
Arranged meetings for company executives and managed Google calendar and events scheduling.
Planned and executed events for media and VIP clients.
Education
Associate of Arts Degree - Merchandise Marketing
Fashion Institute of Design and Merchandising
Los Angeles, CA
2014
Skills
Microsoft Excel and Word, Google Docs,
Experience with sales tools such as NuOrder, and JOOR