Stephanie Chai
Toronto,Ontario
Summary
Accomplished Senior Account Executive with a proven track record at Edelman Public Relations, skilled in client relationship management and project management. Led influencer marketing campaigns for top-tier clients such as Samsung and Lindt, boosting brand visibility and engagement. Demonstrated excellence in team collaboration and strategic marketing plan development, significantly contributing to project success and client satisfaction. Highly efficient and detail-oriented.
Overview
4
4
years of professional experience
Work History
Senior Account Executive
Edelman Public Relations
2022.06 - Current
- Build and manage client relationships throughout influencer and social media marketing campaigns through: daily communications, regular status meetings, and status reports.
- Develop tactical plans that include campaign objectives, sources of opportunities, and creative execution strategies.
- Create and present post-campaign wrap-up reports that analyze influencer performance metrics, identify opportunities for future campaigns, and highlight campaign successes based on metric analysis.
- Collaborate with external stakeholders, such as clients, vendors, and influencers, to ensure the timely completion of campaigns by coordinating timelines and developing workback schedules.
- Work with internal teams, including the digital algorithm team and creative team, to develop integrated marketing plans.
- Quickly acquired industry and product knowledge to effectively brief influencers and vendors, ensuring accurate product information and consistent brand messaging in all final deliverables.
- Current accounts I manage include Samsung Canada, Lindt, Unilever Canada, PepsiCo, and United Nations Women.
Account Coordinator
Hill+Knowlton Strategies
2020.10 - 2021.10
- Facilitated efficient communication between clients and internal teams to ensure smooth project execution.
- Maintained open lines of communication to ensure prompt responses to client inquiries.
- Assisted senior account managers in strategic planning efforts to expand existing accounts and secure new business opportunities.
Education
Bachelor of Arts - Economics
University of British Columbia
Vancouver, BC05.2020
Skills
- Client Relationship Management
- Team Collaboration
- Marketing Plan Development
- Project Management
- Data Analysis
Timeline
Senior Account Executive
Edelman Public Relations
2022.06 - Current
Account Coordinator
Hill+Knowlton Strategies
2020.10 - 2021.10
Bachelor of Arts - Economics
University of British Columbia
Similar Profiles
Shawn GleasonShawn Gleason
Administrative Office Manager at Edelman Public Relations WorldwideAdministrative Office Manager at Edelman Public Relations Worldwide
Erica Levine RyanErica Levine Ryan
Director, Influencer Marketing at Edelman Public RelationsDirector, Influencer Marketing at Edelman Public Relations
DAVID ARIOSTODAVID ARIOSTO
Content Lead at EDELMAN PUBLIC RELATIONS WORLDWIDEContent Lead at EDELMAN PUBLIC RELATIONS WORLDWIDE