Summary
Overview
Work History
Education
Skills
Websites
Hobbies and Interests
Languages
Timeline
Generic

Stephanie Boyer

Montreal,Canada

Summary

Highly-motivated digital marketing specialist with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Overview

6
6
years of professional experience

Work History

Digital Media Strategist

Workleap
Montreal, QC
08.2023 - Current
  • I develop innovative ideas for online campaigns to drive traffic and increase conversions.
  • Achievements: Brand migration from Officevibe.com to workleap.com/officevibe, the experiment process of finding and testing new initiatives and partners, the performance managements campaigns for SMBs with the Officevibe product and the thought leader campaign with the ShareGate product.
  • I create campaigns across multiple platforms including social media, email, display advertising, search engine advertising, and website design.
  • I work closely with other departments to ensure that all digital assets are consistent with overall marketing objectives.
  • Conducted A and B testing experiments on landing pages or ad copy to improve conversion rates.
  • Utilized Google Analytics, Google and bing ads, Hubspot, or other relevant software systems to track performance metrics and report findings back to stakeholders.

Digital Marketer

GSoft
Montreal, Quebec
03.2021 - 09.2022
  • Initiate, integrate, and monitor performance of integrated marketing campaigns
  • achievements: 3 integrated acquisition and branding marketing campaigns for Officevibe one-on-one, Team leader stack and See the whole picture
  • Campaign initiatives realised: Officevibe's better one-on-one webinar, managing internally media activations, the emails nurturing, the optimized landing pages, the A / B tests the, lead capture quiz What's blocking your team.
  • Designed landing pages optimized for lead capture to support ongoing marketing efforts.
  • Collaborated with design teams to develop creative assets for webpages and promotional materials.
  • Monitored analytics to optimize campaigns based on performance metrics such as cost per click, click-through rate and cost per acquisition.
  • Created and managed online campaigns across multiple platforms including Google AdWords, Facebook Ads, and LinkedIn Ads.
  • Assisted in developing annual budget plans for digital marketing activities.

Paid Media Strategist

Officevibe by Gsoft
Montreal, Quebec
04.2019 - 02.2021
  • I designed creative campaigns that utilized a variety of digital platforms, including social media, email, and web-based advertising.
  • Achievements: Officevibe.com site redesign, the launch of the performance management vertical, campaign on remote work, the landing pages strategy, the vision of paid media.
  • Initiatives: collaborate on inbound projects with the team, manage the partnership with the media agency, animate of ideation meetings, retrospectives, and work sessions
  • Monitor media and omnichannel results.

Account Supervisor

Groupm Quebec - Catalyst
Montreal, Quebec
08.2018 - 01.2019
  • Team lead of a team composed of 2 account managers Search and Social for the COTY account, including following brands: Covergirl, Sally Hansen, Rimmel London and Clairol
  • Achievements: reach qualitative and quantitative COTY objectives
  • Initiatives: supervise the to manager all the campaigns of the 4 brands: i.e
  • 40 activations, pro bono campaign in Display with Spotify, Bell, and Corus
  • Positive feedback came from the COTY client about recommendations and optimizations, social channel management, deadlines, monitoring of assignments, and reporting.

Data and Analytics Manager

Mindshare France - Plus global
Paris, France
02.2018 - 07.2018
  • Support discussions around data analysis and digital issues for the CHANEL client
  • International coordination of more than 34 countries (excluding MENA, Brazil, and Japan)
  • Achievements: Building the 3 major projects of the CHANEL client: 1 Global reporting - 2 The change of adserver - 3 Assessment of the uses of Google Analytics by the markets for growth
  • Initiatives: I manage, solicit, meet, and bring together internal agency and external resources and information from Groupm analytics, PLUS markets, Google and Sizmek partners, the IT department, and Corporate Global CHANEL.

Education

Course - Statistics

HEC Montréal
Montreal, QC
05-2022

Certificate of professional competence: Pastry cook -

European Center For Culinary Professions - CEPROC
Paris 20eme
06.2015

MBA Marketing and communication -

Management School of Leonardo Da Vinci - EMLV
Paris La Defense
05.2008

Baccalaureate -

Gustave Eiffel High School - Versailles Academy
Rueil-malmaison
06.2002

Skills

  • Managing omnichannel and data digital projects, agile, analytical and leadership skills, facilitator in communication with partners
  • Project Management
  • Campaign Implementation and management
  • Adaptability and Flexibility
  • Task Prioritization
  • Team Leadership
  • Self Motivation
  • Professionalism

Hobbies and Interests

  • Family and food (Amateur pastry cook, since 2015)
  • Latin dances
  • Self-development

Languages

English
Professional

Timeline

Digital Media Strategist

Workleap
08.2023 - Current

Digital Marketer

GSoft
03.2021 - 09.2022

Paid Media Strategist

Officevibe by Gsoft
04.2019 - 02.2021

Account Supervisor

Groupm Quebec - Catalyst
08.2018 - 01.2019

Data and Analytics Manager

Mindshare France - Plus global
02.2018 - 07.2018

Course - Statistics

HEC Montréal

Certificate of professional competence: Pastry cook -

European Center For Culinary Professions - CEPROC

MBA Marketing and communication -

Management School of Leonardo Da Vinci - EMLV

Baccalaureate -

Gustave Eiffel High School - Versailles Academy

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Stephanie Boyer