Stephanie Boccomino
Vancouver,BC
Summary
Experienced web analytics professional with a strong technical background skilled in solving complex business problems through the implementation of effective web analytics solutions. Collaborates with diverse stakeholders in private and public sectors to deliver data-driven strategies that optimize client outcomes. Proficient in Google Tag Manager, Google Analytics 4, and various web-based languages, enhancing the ability to drive impactful results.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Analyst
Noise Digital
11.2022 - Current
- Leads diverse client projects and initiatives across multiple sectors, involving tracking implementation in GTM, Google feature set ups, and GA4 optimizations to leverage first-party data collection and strengthen data ecosystem.
- Performs website audits and builds Measurement Frameworks based on clients' success measures to enhance data collection and reporting.
- Expert in deploying Google Consent Mode and the integration of a Consent Management Platform such as One Trust to enhance data privacy for clients, ensuring compliance with GDPR and CCPA while maintaining critical measurement capabilities.
- Responsible for delivering data and analytics solutions through the development of advanced tagging, tracking and analytics strategies.
- Performs testing and validation of new and existing analytics deployments in GTM.
- Creates documentation guide to developers to implement custom events and parameters in the Data Layer of client-facing websites.
- Collaborates and supports the media team with the implementation of 3rd party pixel and marketing tags across various platforms, ensuring seamless tracking and reporting for optimized campaign performance.
Analytics Coordinator, Digital Communications
BC Hydro
07.2020 - 11.2022
- Worked closely with stakeholders to achieve project objectives and common outcomes, including influencing strategic and operational decisions based on analytical findings.
- Planned, developed and maintained always-on tracking Looker Studio dashboards to be used across teams to gauge up-to-date performance for major campaigns and programs in market for bchydro.com and powersmart.ca.
- Created quarterly reports based on a combination of invaluable analytical insights and SEO findings to help inform future program development and customer experience optimizations.
- Managed with agency partner custom event tracking implementation and debugging for applications within bchydro.com using Google Tag Manager (GTM).
- Analyzed website traffic and user behavior in Universal Analytics and GA4, and provided high level reporting across teams on weekly basis.
- Supported end-to-end campaign performance measurement, including UTM tagging and reporting.
- Documented best practices with UTM parameters and campaign naming convention, ensuring consistency across different teams and agencies involved.
Administrative Assistant
Powerex Corp.
10.2017 - 07.2020
- Created in 2020 'Powerex Cookbook' as part of project formed by few members to engage employees working from home during pandemic with various topics being developed under Confluence application.
- Effectively managed SAP expense reports and time entry for team of about 30 members in IT department.
- Lead management of office and facilities, coordinating work schedules with contractors, thriving in maintaining clear and ongoing communication as well as solving issues in timely manner.
- Managed monthly content in company's intranet ensuring efficient communication and engagement to all staff.
- Promoted campaigns from BC Hydro to all staff, organizing and coordinating all events with excellence.
- Coordinated small scale events and catering for annual celebration of Chinese New Year for over 200 people.
- Assisted processing over 100 applications for BC Hydro Covid-19 Relief Assistance Program in short period of time (May 2020).
Marketing Assistant
Liv Drinks
06.2015 - 06.2016
- Led number of marketing strategies to build influential relationships and acquire sponsorships, resulting in a total of 10 long-lasting and collaborative partnerships in a year.
- Created effective customer acquisition plan using different social channels, expanding number of product sales in 6 months.
- Managed logistics of company's product distribution during high end event with the participation of influencers and top models.
- Coordinated the hiring process of promoters as well as logistics of materials and products coming from warehouse, reducing delivery time by 45 minutes.
- Developed Excel spreadsheets of events, parties and billing receipts to support the Finance Department, resulting in increase of daily productivity.
- Developed compelling and engaging content on social media channels resulting in increase of 15% in brand awareness and engagement in four months.
Journalist and Social Media Coordinator
Beauty 'In
05.2014 - 06.2015
- Managed and maintained company's reputation through strategic content about their products on social media, resulting in increase of 20% in traffic and engagement to website within two months.
- Developed content on BeautyIn's website relating their products to various strategic topics such as fitness, diet, lifestyle, beauty and fashion, promoting significant growth of 20% in public awareness and brand recognition in three months.
- Produced 2 articles per month about diet, fitness, lifestyle and beauty for 'Viva' Magazine, enhancing company's reputation in delivering achievable results.
- Managed online customer support and developed relevant content for company's and founder's private social media channels, especially Facebook, resulting in high levels of engagement and product satisfaction.
- Brought 20% new leads in year to e-commerce and marketplaces where products were advertised and sold.
Education
Digital Marketing Nanodegree Program -
Udacity
Online03.2018
Bachelor of Arts - Social Communication, Major in Journalism
Pontifícia Universidade Católica De São Paulo (PUC-SP)
São Paulo, Brazil03.2016
Skills
- Data analytics
- Problem-solving abilities
- Data collection & validation
- Data analysis and report writing
- Verbal and written communication
- Project leadership
- Google Analytics 4
- Google Tag Manager
- Big Query
- Looker Studio
- Javascript, HTML, CSS
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Professional Working
German
Limited Working
Certification
- Google Cloud Digital Leader
- Google Analytics 4
- Looker Studio
- Google Tag Manager Fundamentals
- Hootsuite
Timeline
Marketing Analyst
Noise Digital
11.2022 - Current
Analytics Coordinator, Digital Communications
BC Hydro
07.2020 - 11.2022
Administrative Assistant
Powerex Corp.
10.2017 - 07.2020
Marketing Assistant
Liv Drinks
06.2015 - 06.2016
Journalist and Social Media Coordinator
Beauty 'In
05.2014 - 06.2015
- Google Cloud Digital Leader
- Google Analytics 4
- Looker Studio
- Google Tag Manager Fundamentals
- Hootsuite
Digital Marketing Nanodegree Program -
Udacity
Bachelor of Arts - Social Communication, Major in Journalism
Pontifícia Universidade Católica De São Paulo (PUC-SP)
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