Stephanie Boccomino
Vancouver,BC
Summary
Senior Web Analytics Professional with 5 years of experience and skilled in resolving complex business challenges through robust web analytics solutions. Applies advanced analytics techniques to drive strategic decisions, optimize marketing strategies and improve overall performance and user experience. Recognized as a collaborative team player with a proven track record of adaptability and consistently delivering measurable outcomes in fast-paced environments. Proficient in Google Tag Manager, Google Analytics 4, data visualization, and web-based technologies.
Overview
5
5
years of professional experience
5
5
Certification
Work History
Marketing Analyst
Noise Digital
11.2022 - Current
- Leads diverse client projects and initiatives across multiple sectors, involving tracking implementation in GTM, Google feature set ups, and GA4 optimizations to leverage first-party data collection and strengthen data ecosystem.
- Performs website audits and builds Measurement Frameworks based on clients' success measures to enhance data collection and reporting.
- Expert in deploying Google Consent Mode and the integration of a Consent Management Platform such as One Trust to enhance data privacy for clients, ensuring compliance with GDPR and CCPA while maintaining critical measurement capabilities.
- Responsible for delivering data and analytics solutions through the development of advanced tagging, tracking and analytics strategies.
- Performs testing and validation of new and existing analytics deployments in GTM.
- Creates documentation guide to developers to implement custom events and parameters in the Data Layer of client-facing websites.
- Collaborates and supports the media team with the implementation of 3rd party pixel and marketing tags across various platforms, ensuring seamless tracking and reporting for optimized campaign performance.
Analytics Coordinator, Digital Communications
BC Hydro
07.2020 - 11.2022
- Worked closely with stakeholders to achieve project objectives and common outcomes, including influencing strategic and operational decisions based on analytical findings.
- Planned, developed and maintained always-on tracking Looker Studio dashboards to be used across teams to gauge up-to-date performance for major campaigns and programs in market for bchydro.com and powersmart.ca.
- Created quarterly reports based on a combination of invaluable analytical insights and SEO findings to help inform future program development and customer experience optimizations.
- Managed with agency partner custom event tracking implementation and debugging for applications within bchydro.com using Google Tag Manager (GTM).
- Analyzed website traffic and user behavior in Universal Analytics and GA4, and provided high level reporting across teams on weekly basis.
- Supported end-to-end campaign performance measurement, including UTM tagging and reporting.
- Documented best practices with UTM parameters and campaign naming convention, ensuring consistency across different teams and agencies involved.
Education
Digital Marketing Nanodegree Program -
Udacity
Online03.2018
Bachelor of Arts - Social Communication, Major in Journalism
Pontifícia Universidade Católica De São Paulo (PUC-SP)
São Paulo, Brazil03.2016
Skills
- Data analytics and reporting
- Problem-solving abilities
- Data collection & validation
- Excellent verbal and written communication
- Project leadership
- Google Analytics 4
- Google Tag Manager
- Big Query
- Looker Studio
- Javascript, HTML, CSS
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Spanish
Professional Working
German
Limited Working
Certification
- Privacy for Agencies and Partners
- Google Cloud Digital Leader
- Google Analytics 4
- Looker Studio
- Google Tag Manager Fundamentals
- Hootsuite
Timeline
Marketing Analyst
Noise Digital
11.2022 - Current
Analytics Coordinator, Digital Communications
BC Hydro
07.2020 - 11.2022
Digital Marketing Nanodegree Program -
Udacity
Bachelor of Arts - Social Communication, Major in Journalism
Pontifícia Universidade Católica De São Paulo (PUC-SP)
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