Stephanie Blotta

I lead the development and optimization of a centralized leasing and marketing model for 10+ assets and 956 units in in SoCal (Santa Monica, Marina Del Rey, Manhattan Beach, West Hollywood, Hollywood, Los Feliz, Culver City, Mar Vista, West LA), driving operational efficiency, enhancing the customer experience, and supporting revenue growth. I managed, and collaborated with our SF team, in executing marketing and leasing initiatives and ensuring ongoing improvement, resulting in $2M+ annual leasing revenue.

Key Responsibilities & Achievements:

• Technology & Process Optimization: Lead the implementation of tech stacks like Funnel, CRM, RentCafe, and ILS syndication tools, streamlining operations and onboarding for new acquisitions.
• Leasing Funnel Optimization: Use data-driven insights to eliminate bottlenecks, enhance the leasing process, and improve lead-to-lease conversions.
• Tech Change Management: Manage the adoption of new technologies (e.g., call centers, chatbots, mobile apps) ensuring smooth transitions and team adoption
• Marketing Acquisition Strategy: Analyze and optimize marketing channels (e.g., ILS, Google My Business, Craigslist), maximizing lead generation & conversion rates. Ensure accurate listings, and optimize feed syndication.
• Leasing Team Management: Lead 3 Leasing Coordinators in driving lead generation, application processing, and lease execution. Refining work flows, providing constructive feedback & fostering professional development to enhance team performance
• KPI & Performace Tracking: Produce quarterly marketing & leasing KPI reports to the Senior leadership with actionable insights.

Key Responsibilities & Achievements:

• Collected, completed, and processed lease applications.
• Built strong relationships with clients through exceptional customer service, resulting in increased lease renewals.
• Developed marketing strategies to attract new tenants, ultimately improving occupancy rates.
• Optimized unit turnover times by working closely with maintenance staff to prioritize repairs and cleaning tasks.
• Facilitated weekly pricing calls with ownership group, Carmel Partners, analyzing occupancy trends, competitive market data, and rent positioning to optimize revenue performance
• Mentored new leasing agents, providing guidance on industry best practices and improving overall team performance.
• Organized and hosted community events, fostering a positive living environment for tenants.
• Trained leasing professionals on regulatory requirements, company policies, and office procedures.