Digital marketing professional with proven track record in developing and executing comprehensive marketing strategies. Known for fostering strong team collaboration and consistently delivering impactful results. Expertise in SEO, content creation, and data analytics with proactive and adaptable approach to changing market dynamics.
As Growth Manager, I lead initiatives to accelerate customer acquisition, engagement, and retention by combining data-driven insights with creative experimentation. My role bridges marketing, product, and sales to identify growth opportunities, optimize the funnel, and scale sustainable revenue.
As Marketing Lead DACH at Metricool, I drove the marketing strategy for a fast-growing social media management platform, leading initiatives that strengthened brand presence, expanded user acquisition, and nurtured community growth. I worked cross-functionally with product, sales, and partnerships to position Metricool as a go-to solution for marketers, creators, and agencies in the DACH-region.
As Text & Picture Specialist at Planet Sports, I combined creative storytelling with visual expertise to bring products and campaigns to life across digital channels. Acting as the lead for the Hardware category (snowboards, surfboards, and related gear), I collaborated closely with marketing, buyers, and creative teams to ensure a seamless and compelling customer experience.
Digital marketing
Social media marketing
Keyword research
Email marketing campaigns
SEO
Social media tools
Digital marketing management
E-commerce strategy
Content creation
Together, these passions reflect creativity, discipline, and cultural alignment with lifestyle and outdoor-focused industries. They show I don’t just market products — I live the lifestyle, understand the audience, and can communicate with authenticity.