Stella Wu
（+1）2267246868
London,ON
Summary
Passionate Economics & Ivey AEO student with experience in digital marketing, stakeholder engagement, and governance. Skilled in executing data-informed strategies, securing partnerships, and managing cross-functional projects.
Languages
Chinese (Mandarin)
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Overview
3
3
years of professional experience
1
1
year of post-secondary education
Work History
Media & Communications Assistant
Western University – Western International
London, Ontario
05.2025 - Current
- Collaborated with a 7-person cross-functional communications team to execute multimedia campaigns and events supporting both undergraduate and graduate student programs
- Produced photography and video content for 10+ campus events, including international welcome sessions, cultural festivals, and academic showcases
- Supported event execution, from planning and outreach to live documentation and post-event reporting, resulting in a 30% increase in international student engagement
Board Director
Radio Western (CHRW 94.9 FM)
London, Ontario
04.2025 - Current
- Selected as the sole first-year undergraduate among a 10-member Board of Directors governing Radio Western, a CRTC-licensed community-based FM radio station serving 5,000+ weekly listeners
- Contribute voting input on policy, budget, and programming decisions in alignment with CHRW’s bylaws and governance mandate.
- Advocate for student perspectives and collaborate with senior board members to advance inclusive, student-centered initiatives.
Marketing Intern
Oxbury Medical
London, Ontario
10.2024 - 04.2025
- Initiated and managed Oxbury Medical’s official presence on Rednotes, developing content, responding to client inquiries, and driving measurable engagement across digital platforms
- Secured a $1,000 sponsorship and led a campus seminar with Western Chinese Students Association, driving 80% client growth and strengthening Oxbury Medical’s brand among international students.
- Assisted in designing posters, ensuring brand consistency and visual clarity across print and digital formats.
Director of Student Affairs
CSSA(Chinese Students&Scholars Association）
06.2024 - 04.2025
- Spearheaded a high-traffic promotional campaign for Fantuan at Western University’s main library, engaging 800+ students in person, distributing 1,000+ flyers, and driving over 200 new user acquisitions, significantly amplifying brand visibility by 60% within the Chinese student community.
- Guided policy development related to student conduct codes in order to maintain a safe learning environment conducive to academic achievement.
- Improved retention rates by addressing student concerns and implementing targeted interventions.
- Advocated for student interests at institutional meetings, representing their voices in key decision-making processes.
- Provided leadership development opportunities for staff, enhancing professional skills and promoting career growth.
Team Leader
Chinese University Hong Kong
07.2023 - 08.2023
- Monitored daily workflow to ensure adherence to established policies and procedures.
- Analyzed data from various sources to identify areas of improvement in the department's operations.
- Managed budgeting responsibilities including forecasting expenses, tracking spending, and preparing reports for
upper management. - Offered training and support to keep team members motivated and working toward objectives.
- Delegated daily tasks to team members to optimize group productivity.
CEO
World Youth Economics Forum
Shanghai, China
05.2023 - 08.2023
- Designed and delivered presentations to 200+ attendees, including peers, mentors, and simulated investors, earning Silver Award among 100+ competing companies
- Directed marketing efforts by launching on-site exhibition booth, distributing branded materials, and consulting directly with 600+ visitors on product innovation and environmental positioning
- Conducted competitive and financial analysis to advise clients on asset-based investment opportunities and product-market alignment
CMO
Bank Of China & Asdan China
05.2023 - 07.2023
- Streamlined marketing processes for improved efficiency and cost savings.
- Implemented data-driven decision-making processes to guide marketing initiatives and allocate resources efficiently.
- Improved overall company reputation, managing public relations efforts and crafting compelling brand narratives.
- Enhanced customer engagement through the creation of interactive content and social media management.
Skills
- Event planning
- Content Creation
- HTML/Microsoft/Canvas
- Data Analysis
- Digital marketing
- Team leadership
Education
Bachelor of Arts - Economics
Western University
London,ON 09.2024 - Current
Timeline
Media & Communications Assistant
Western University – Western International
05.2025 - Current
Board Director
Radio Western (CHRW 94.9 FM)
04.2025 - Current
Marketing Intern
Oxbury Medical
10.2024 - 04.2025
Bachelor of Arts - Economics
Western University
09.2024 - Current
Director of Student Affairs
CSSA(Chinese Students&Scholars Association）
06.2024 - 04.2025
Team Leader
Chinese University Hong Kong
07.2023 - 08.2023
CEO
World Youth Economics Forum
05.2023 - 08.2023
CMO
Bank Of China & Asdan China
05.2023 - 07.2023
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