STELLA LOPES
Digital Marketing Specialist
Los Angeles
Summary
Creative and results-oriented Digital Marketing graduate from UCLA Extension, with hands-on experience in social media strategy, SEO/SEM, paid media campaigns, and data analytics. Known for excellent communication skills, content creation abilities, and a deep understanding of consumer behavior. Fluent in English and French, with an international profile and strong adaptability. OPT-authorized and immediately available for full-time opportunities in the U.S.
Overview
4
4
years of professional experience
Work History
Retail Sales Associate
GUESS
Levallois-Perret
01.2023 - 01.2024
- Opened and closed the store independently, handling cash register and daily reports
- Delivered personalized service and styling advice, ensuring an elevated shopping experience
- Managed inventory restocking and implemented visual merchandising strategies aligned with seasonal branding
- Supported sales promotions and contributed to exceeding monthly sales targets by 12%
- Work-Study Program
Fashion Advisor
LACOSTE Flagship Arena
Champs-Élysées, Paris
01.2021 - 01.2023
- Advised international clients in the largest Lacoste store globally, using English and French fluently
- Maintained luxury visual standards and ensured high-end customer service
- Built strong client relationships, resulting in consistent repeat business
- Collaborated with a high-performing team to surpass daily revenue goals in a fast-paced environment
Retail Associate
GAP Bastille
Paris
01.2020 - 01.2021
- Provided assistance and product guidance in a busy city-center location
- Managed in-store presentation, restocking, and organized promotional events
- Supported seasonal sales campaigns and maintained clean, brand-aligned displays
- Developed strong multitasking and customer engagement skills
Education
Certificate - Digital Marketing
UCLA Extension
Los Angeles, CA01.2025
Bachelor’s Degree - Business & Marketing
PPA Business School
Paris, France01.2024
Skills
- Digital Marketing: SEO, SEM, Google Ads, Meta Ads, Email Marketing
- Social Media: Instagram, TikTok, LinkedIn, X (Twitter), Meta Business Suite
- Analytics: Google Analytics (GA4), Google Data Studio, Excel, Google Sheets
- Tools: Canva, HubSpot, Mailchimp
- CMS: WordPress, Shopify, Wix
Projects
Digital Campaign Strategy – UCLA Extension Project 2024, Designed a full-funnel multichannel campaign for a simulated e-commerce brand, Conducted keyword research and created SEO-optimized landing pages, Managed Google Ads campaigns with a ROAS target of 3.0+, Presented GA4 dashboards and performance analytics with actionable insights, Social Media Growth Case Study 2024, Built a complete content calendar and media plan for a mock brand on Instagram & TikTok, Boosted engagement by 22% through A/B testing of visuals, captions, and posting times, Utilized Canva, Meta Business Suite, and TikTok analytics tools, Focused on storytelling and community engagement to simulate brand loyalty
Additional Information
- Work Authorization: OPT (F-1 Visa – Authorized to work in the U.S.)
- Availability: Immediate (from August 1, 2025)
Languages
- English: Fluent
- French: Native
- German: Basic
Timeline
Retail Sales Associate
GUESS
01.2023 - 01.2024
Fashion Advisor
LACOSTE Flagship Arena
01.2021 - 01.2023
Retail Associate
GAP Bastille
01.2020 - 01.2021
Certificate - Digital Marketing
UCLA Extension
Bachelor’s Degree - Business & Marketing
PPA Business School
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