Stella Ladizhinsky

• Revamped brand strategy, establishing a clearly defined target audience and refining the brand value proposition to strengthen differentiation and market impact.
• Redesigned marketing team structure, unifying cross-functional capabilities across business units to drive alignment, operational efficiency, and strategic impact.
• Established and launched an in-house marketing agency, streamlining creative operations, reducing external agency costs and enhancing brand consistency.
• Launched innovative products/services that captured new market share while maintaining competitive pricing structures.

• Led 150+ marketing team through organizational transformation, providing effective leadership, mentoring and performance management.
• Streamlined marketing processes for improved efficiency and cost savings.
• Optimized total marketing budget allocation by implementing cost-saving measures and operational efficiencies, ensuring maximum ROI.

• Led the development of the 5 year customer value house and key pillars to drive business growth across all entities to deliver on the enterprise strategy
• Led the development of the master brand architecture to operationalize the QFG SIFI vision
• Developed and led marketing strategies that directly contributed to increased revenue growth of 35% over the span of 1.5 years.
• Identified, envisioned and led a key business growth opportunity to revolutionize financial advice and wellness within the Canadian financial landscape.

• Successfully developed and implemented a comprehensive brand and marketing communications strategy that effectively positioned the company as a household name in Canadian financial services and the best online alternative to traditional FIs, resulting in 33% lift in brand awareness.
• Conducted thorough market/consumer research and competitive analysis to identify opportunities and gaps in the market, resulting in data-driven marketing strategies that tripled market share within 4 years.
• Developed and managed integrated marketing plans across various channels, such as digital, social media, and traditional media, ensuring a consistent brand message and customer experience.
• Built and led a high-performing marketing team, fostering a collaborative and innovative culture that resulted in improved productivity and consistently highest employee satisfaction within the marketing team.

• Onboarded first ever creative, media and PR AORs
• Led the first ever nation-wide focus group to understand brand perceptions and competitive positioning, which ended up informing the Tough Questions brand campaign.
• Grew the overall business by 20% in accounts and 30% in AUA over a 1 year period

• Developed a strategy that resulted in a 50% increase in average number of accounts over 3 years.
• Doubled the amount of media exposure by negotiating a value of $2.5 million in media space for a cost of $1.3 million (185% below rate card cost).
• Developed and worked with cross functional teams to execute go-to-market plans for four product launches and a new line of business resulting in 55% growth in new accounts over 3 years.

Responsible for marketing acquisition, including direct response ad campaigns and management of the affiliate program.

• Developed a B2B go-to-market campaign for the CIFX product offering resulting in a growth of 20% in the first year.
• Recommended and implemented a new affiliate payout method and strategy resulting in a total of 70,000 referred accounts over a period of two years.

• Developed and managed a lead gen partnership program with strategic third party vendors that drove a 60% YoY increase in leads.

Responsible for developing and implementing marketing programs to drive the growth of the Original Equipment Manufacturing product market for Tier 1 IT vendors