Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

STEFFY JENSON

Toronto,Ontario

Summary

Data driven and ambitious marketer with 9 years of experience in conceptualizing, managing, and executing all- bound marketing campaigns to drive adoption and customer engagement of SaaS solutions. Expertise lies in multi-touch online and offline marketing activities to ensure optimal customer experience and alignment with business goals. Passionate for solving customer challenges and broad knowledge of ICT stack attributed to technology sales experience.

Overview

9
9
years of professional experience

Work History

Senior Marketing Manager - Emerging Alliances

Equinix
09.2023 - Current
  • Led GTM motion for leading storage providers such as Pure Storage and NetApp Solutions
  • Cross-collaborated with Product, field sales, Engineering to manage launch of Cloud Adjacent Storage with NetApp, yielding in 5 customers YTD
  • Developed successful partner promotions, increasing opportunities by 10% in first 6 months
  • Created 'out-of-the-box' mini campaigns targeting Financial Services, Healthcare, and Life Sciences industry for sellers.

Senior Product Marketing Manager

Oracle
Toronto
05.2022 - 08.2023
  • Lead GTM and developed messaging and positioning for SCM Analytics & ERP/Financial Analytics solution for finance, operations and IT personas
  • Crafted messaging, positioning, product documentation and led key product launch for ERP Analytics, Project Analytics and Manufacturing Analytics
  • Spearheading the ‘Become Analytics’ campaign, targeting data scientists, developers, and business users by consulting on content strategy, execution channels and new trial offer to increase MQL-logo conversion by 15%
  • Monitored product adoption performance through qualitative feedback from customers, and quantitative analysis via surveys, tracking conversion rates from trials to ARR, and monitoring new feature adoption every quarter
  • Managing customer marketing and created internal processes for external references
  • Executed 7 customer stories, 11 references, 2 podcasts and 3 webinars within last 11 months
  • Collaborated cross functionally with Sales, Product Managers, Engineering on Tier 1-3 type launches to accelerate pipeline and ARR by 30%
  • Developed thought leader webpages, product tours, webinars, blogs, datasheets, video, podcast, and presented at industry events to increase brand awareness and educate supply chain personas
  • Planned and executed customer adoption material to increase customer engagement with consistent product enablement via online and offline channels
  • Led multi-touch inbound, outbound campaigns with extended Dem Gen team that includes SEO, social media, Online Media, Paid Search to accelerate MQL-Logo conversions by 30%
  • Increased Social Media Engagement by 20% month on month
  • Delivered sales and partner enablement material for product education which includes talk tracks, sales plays, and competitive positioning.

Marketing Manager

Oracle NetSuite (SaaS ERP solution, Startup acquired by Oracle)
Dubai
07.2018 - 05.2022
  • Regional ‘CMO’ driving strategic marketing initiatives across EMEA to drive NetSuite’s demand and increase logo acquisition 30% YOY
  • Led Supply Chain, Finance and Operations persona campaign, resulting in 15% uplift in revenue and marketing attributed pipeline to $10M YOY
  • Responsible for key messaging, core positioning and GTM strategies for Oracle NetSuite’s Finance, ERP, Warehouse, Manufacturing solution for SMB target audience
  • Collaborated with EMEA Sales leaders to plan industry campaign objectives and continually analyze KPIs for pipeline acceleration and maintain MQL-Logo baseline
  • Led partner marketing initiatives in ECEMEA to drive lead generation and nurture with 30+ partners through offline and online channels across socials, webinars, events, website optimization
  • Liaised with Industry Principals, Value Management, Solution Consultants, Demand Gen, to plan and deliver EMEA marketing collateral such as product webinars, whitepaper, datasheets, infographics, PR blogs, NetSuite EU website product pages
  • Created and delivered sales and partner enablement material for supply chain and finance personas such as battlecards, first call decks, customer presentations
  • Managed projects for marketing and local sales collateral such as datasheets, webinars, e-books, thought-leader content, customer testimonials, videos and over 30 case studies.

Account Manager

Alpha Data (Leading Oracle System Integrator)
Dubai
06.2017 - 07.2018
  • Responsible for sales and marketing across enterprise accounts including complete sales process from business development, prospecting, and specification through contract negotiations, signing and post-sales support
  • Proposed technology solutions involving Security AWS/Microsoft/SAP Cloud computing, IOT, Virtualization, networking, Compute/Server Storage, cybersecurity to suit client needs.

Product Specialist

Redington (Leading Oracle Distributor)
Dubai
03.2015 - 06.2017
  • Executed IMC Strategies for Oracle software & Hardware solutions (Exadata, Oracle Database Appliance) with leading partners in the Middle East region, contributing to 100% pipeline and logo achievement
  • Responsible for Sales of Oracle Software and Hardware solution

Education

MSc. In International Business with Marketing -

Heriot Watt University
UK
06.2019

Bachelor of Technology, Major in Electronics and Communication Engineering -

Mahatma Gandhi University (WES Accredited)
India
08.2015

Skills

  • Project Management
  • Partner Management
  • Skilled in MS Office Excel, Word, PowerPoint
  • Knowledge of HTML
  • Marketing Automation-Eloqua
  • Analytics- Adobe, Google Analytics, Tableau
  • SEO & SEM expertise
  • Copywriting
  • Social Media Marketing
  • CRM-SAP, Salesforce
  • Team Player
  • Self-Starter
  • Excellent English Verbal and Written Communication Skills
  • Highly analytical
  • Highly organized and Ethical
  • Strong presentation skills

Accomplishments

  • Led the first ever global integrated Oracle Analytics campaigns targeting developers and data scientists, influencing 15% of pipeline.
  • Awarded Best Performer in for reaching 100% targets and coming up with creative Sage Competitor switch plan.
  • Created 6 different use case videos over last 11 months and increased pipeline by 30%.
  • Planned and executed persona-based campaigns, delivering 40% uplift of pipeline. ARR by 40%.
  • Delivered over 40 case studies in tenure with Oracle.

Timeline

Senior Marketing Manager - Emerging Alliances

Equinix
09.2023 - Current

Senior Product Marketing Manager

Oracle
05.2022 - 08.2023

Marketing Manager

Oracle NetSuite (SaaS ERP solution, Startup acquired by Oracle)
07.2018 - 05.2022

Account Manager

Alpha Data (Leading Oracle System Integrator)
06.2017 - 07.2018

Product Specialist

Redington (Leading Oracle Distributor)
03.2015 - 06.2017

MSc. In International Business with Marketing -

Heriot Watt University

Bachelor of Technology, Major in Electronics and Communication Engineering -

Mahatma Gandhi University (WES Accredited)

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STEFFY JENSON