Summary
Overview
Work History
Education
Skills
Projects
Languages
Affiliations
Timeline
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Stefano Mocella

Greater Montreal Area,QC

Summary

Content and communication specialist with 10+ years of experience elevating brand visibility and engagement through diverse content strategies. Skilled in crafting engaging narratives tailored to captivate audiences across various media platforms. Expert in SEO optimization, content management systems, and analytics tools to drive customer engagement and meet organizational objectives. Experienced in managing a team of writers and overseeing editorial processes to drive publication quotas and meet viewer expectations.

Overview

14
14
years of professional experience

Work History

CONTENT MANAGER

Aspire Software
03.2022 - 02.2024
  • Company Overview: Buyers and holders of vertical market software companies, present in 14 countries, with 90+ companies in over 25 different industries, comprising 3,000 employees
  • Oversaw the creation, publication, and management of digital content to ensure alignment with brand objectives
  • Expanded content marketing capacity by identifying and recruiting content providers, including freelancers and external agencies, to meet the demands of a growing workload
  • Spearheaded efforts between in-house content specialists and external vendors to optimize content marketing channels
  • Utilized Al tools including ChatGPT, CopyAl, and WriteSonic to streamline topic research and generate blogs and copy
  • Reduced operating costs for content by 44% after six months of incorporating Al tools
  • Liaised with the communications department while drafting and writing press releases to announce new acquisitions, achievements and product launches
  • Collaborated with sales teams and account managers to develop monthly content calendars and effectively manage tasks
  • Launched internal monthly newsletters, by special request of the CEO
  • Assigned projects to writers, marketing partners, and internal staff based on individual strengths and project requirements
  • Produced content for ad hoc requests and special projects, including managing the company blog and editing copy for various platforms such as websites, redesigns, emails, Capterra, and Adwords, meeting clients' specific requests
  • [Operating Arm of Valsoft Corp.]

CONTENT SPECIALIST

Valsoft Corporation
03.2019 - 03.2022
  • Developed and implemented content strategies across various platforms to enhance brand visibility and drive engagement
  • Coordinated the drafting and dissemination of impactful press releases aligned with product launches and partnerships
  • Kickstarting content marketing strategies for a portfolio of six companies, eventually expanding to 12
  • Tasked with assisting the in-office culture team in promoting and marketing company events
  • Directed content creation initiatives to promote company products and services
  • Managed the company blog, overseeing content curation, editing, and publication processes
  • Collaborated with sales and marketing teams to product press releases in line with announced products and partnerships
  • Oversaw content submissions from writers, reviewing bi-weekly invoices and evaluating writing portfolios

LEAD EDITOR

Valnet Inc.
11.2014 - 01.2019
  • Led the editorial process and managed a team of editors while ensuring quality and consistency of content across platforms
  • Managed a large team of freelance writers to achieve publishing quotas and maximize article views
  • Garnered 50 million page views in one month, then a company record
  • Conducted topic research using success metrics to guide content creation
  • Assisted in website content management, including editing, formatting, and publishing articles
  • Facilitated editorial meetings to collaborate on publication suggestions and strategies

INTERN, TSN 690

Bell Media
08.2010 - 11.2014
  • Assisted in radio production, programming, and content creation, working directly with program hosts.

CONTENT EDITOR

Valnet Inc.
01.2024
  • Company Overview: Worldwide digital media publishing company that owns and operates several highly authoritative brands, with over 16 million daily site visits
  • Writing and editing and NFL news and features articles published on GiveMeSport.com
  • Contributing to the creation pipeline for NFL content by writing and editing a min
  • Total of 35 articles on a weekly basis
  • Pitch story ideas to senior editors and assign to writers
  • Increased site productivity by 35%
  • Managing a team of writers
  • Enforcing article guidelines in accordance with SEO best practices and GiveMeSport.com's style guide
  • Collaborating with fellow Leads to ensure stable operation and achievement of targets
  • Staying up to date on the NFL news cycle

Education

BACHELOR OF ARTS IN JOURNALISM -

Concordia University

DEC, COMMUNICATIONS -

Vanier College

Skills

  • Content Strategy CMS Systems (Wordpress) Al Integration Writing/Editing SEO Optimization Google Analytics
  • Delegating Tasks Time Management Communication Cross-functional Teamwork Resourceful Resilient

Projects

Organized a charity fundraiser event, attracting 100 attendees and raising $3,000., Earned a silver medal in latin dance competitions., Performed as Elvis at fundraiser with over 400 guests.

Languages

English (Native) | French (Working Proficiency) | Italian (Elementary Proficiency)

Affiliations

  • Organized a charity fundraiser event, attracting 100 attendees and raising $3,000.
  • Earned a silver medal at the 2016 Montreal Salsa Convention.
  • Performed as Elvis at a fundraiser with over 400 guests.

Timeline

CONTENT EDITOR

Valnet Inc.
01.2024

CONTENT MANAGER

Aspire Software
03.2022 - 02.2024

CONTENT SPECIALIST

Valsoft Corporation
03.2019 - 03.2022

LEAD EDITOR

Valnet Inc.
11.2014 - 01.2019

INTERN, TSN 690

Bell Media
08.2010 - 11.2014

BACHELOR OF ARTS IN JOURNALISM -

Concordia University

DEC, COMMUNICATIONS -

Vanier College

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