Proven leader with expertise in program development, team building, and client relations. Skilled in resource coordination, compliance, and partnership building. Strong communicator committed to fostering growth and managing projects with strategic insight and attention to detail.
Customer Service and Relationship Management
Program Performance and Compliance
· Coordinated resources effectively to maintain program effectiveness, aligning deliverables with the annual work plan, funder commitments, and budget requirements.
· Led the creation and implementation of new product development and marketing strategies, including product lines such as standard gearboxes, planetary reducers, and scraper conveyor gearboxes, meeting project milestones and budget constraints.
Relationship Management
· Built and sustained relationships with clients and partners, including major industries such as coal mines, power companies, and steel plants, successfully expanding the client base to include over 10 major accounts.
Program Performance and Compliance
· Led new product development and marketing strategies, overseeing the expansion of IP collaborations with nearly 20 top-tier brands, such as Warner Bros., VIACOM, Paramount, Universal Pictures, and Sanrio. Coordinated resources to launch major marketing campaigns and product lines, resulting in the release of close to 1,000 SKUs and generating sales in the millions.
Relationship Management
· Directed relationship-building efforts with key partners, including KOLs, media, and to establish sustainable and mutually beneficial partnerships that supported business growth.
Team Building and People Management
· Spearheaded the initial recruitment and structured planning for a new branch office, defining team roles and allocating responsibilities to build a cohesive and efficient team.
· Developed and conducted tailored training programs to meet program needs and enhance team skills, fostering a culture of continuous learning and professional development.
Online Marketing Operations Business Management and Operations
· Led a team to successfully complete comprehensive annual Online Marketing Online Marketing Operations planning for clients, overseeing both daily operations and milestone marketing initiatives. Strategized and executed market development and online marketing plans, aligning them with brand positioning and client needs.
· Managed the development and execution of Online Marketing strategies to optimize customer engagement and growth, maintaining consistency with the company's vision and market goals.
Client Expansion and Relationship Management
· Expanded and maintained relationships with high-profile clients, including Nanjing Bank, Weigang Dairy, Vipshop, Wuxing Appliances, and MommyHelp. Developed tailored solutions and proposals that strengthened long-term client partnerships and expanded service offerings.
· Ensured client satisfaction and retention by aligning marketing solutions with client goals and maintaining a high standard of service through all interactions and project phases.
Content Planning and Strategic Promotion
· Oversaw the planning and execution of full-scale project promotion strategies, leading the development of creative visual concepts for both print and online advertising campaigns.
· Delivered project-wide marketing strategies and advertising concepts, coordinating efforts to boost brand presence and market share through effective multi-channel campaigns.
Program Performance and Compliance (Project and Brand Management)
· Led the development and implementation of the project's Visual Identity system from scratch, establishing and maintaining brand positioning, image, and target audience profiling. Created comprehensive brand promotion manuals that aligned with organizational best practices.
· Managed major government and key account development projects, expanding partnerships with entities such as the Anhui Provincial Public Security Department and Tianjin Public Security Bureau. Participated in over ten significant project bids to ensure alignment with strategic objectives and funder commitments.