STEFANIE FETZ
Toronto,Canada
Summary
High-energy marketing, sales, and customer relations professional well-versed in communicating with different individuals and negotiating successful solutions. Focused on offering superior support and meeting all production targets. Creative in applying robust solutions that enhance loyalty, promote retention and support revenue objectives. Skilled in leadership functions such as training and mentoring new associates.
Overview
8
8
years of professional experience
Work History
Community Manager
Freelance
Toronto, Ontario
02.2023 - Current
- Developed and implemented strategies to increase community engagement.
- Created content for social media platforms to engage the community.
- Monitored online conversations and provided constructive feedback.
- Maintained relationships with influencers in the industry.
- Researched new trends in the digital space and adapted accordingly.
- Managed multiple projects simultaneously, ensuring deadlines are met.
- Engaged with customers via forums, chatbots, emails.
- Performed regular maintenance of all social media accounts.
Owner & Lead Artist
Sweven Beauty
Toronto, Ontario
02.2022 - Current
- Managed daily operations of business, including hiring and training staff.
- Developed strategic plans to increase profitability and efficiency.
- Negotiated contracts with vendors and suppliers.
- Oversaw budgeting and financial management.
- Analyzed industry trends to develop competitive strategies.
- Maintained relationships with existing clients by providing superior customer service.
- Researched potential partners in order to expand services offered.
- Collaborated with other owners on joint ventures and shared resources.
- Organized events such as trade shows and conferences.
- Reviewed legal documents related to business operations.
- Provided direction and guidance to employees.
- Set pricing structures according to market analytics and emerging trends.
- Promoted business on social media platforms to maximize brand identity and generate revenue.
- Led startup and creation of operational procedures and workflow planning.
- Oversaw staff hiring, initiating new training and scheduled processes to streamline operations.
- Enhanced operational performance by developing effective business strategies, systems and procedures.
- Hosted special events to boost brand awareness and increase community engagement.
- Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Prepared staff work schedules and assigned team members to specific duties.
- Implemented successful business strategies to increase revenue and target new markets.
- Identified new opportunities for growth, expansion, and diversification.
- Created marketing campaigns to attract new customers.
Brand Sales Expert
Urban Decay Cosmetics
Toronto, Ontario
08.2018 - 03.2020
- Created detailed reports on sales performance metrics for senior management review.
- Coached junior employees on best practices for lead generation and prospecting.
- Interacted with customers to understand particular needs and identify products and services best suited to helping in achieving goals.
- Helped customers to determine reasonable budget for products and services, highlighting utility of products and convenience and economy of use.
- Developed key customer relationships to increase sales.
- Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
- Presented products and services to prospective and existing customers to meet client needs.
Digital Marketing Representative
Universal Music Canada
01.2018 - 08.2018
- Developed and implemented marketing plans to increase brand recognition.
- Conducted market research to identify customer needs and preferences.
- Managed relationships with advertising agencies to develop effective campaigns.
- Collaborated with designers on the development of creative concepts for advertisements.
- Monitored competitor activities in the marketplace to stay ahead of industry trends.
- Tracked performance metrics of marketing initiatives using analytics tools.
- Planned promotional activities such as contests and giveaways to drive engagement.
- Assisted with budgeting for projects by researching cost-effective solutions.
- Maintained a library of images, logos, videos, audio files., for use in marketing efforts.
- Researched new technologies related to online marketing strategies.
Digital Marketing Coordinator
Universal Music Canada
12.2016 - 01.2018
- Provided support in the planning, coordination, and execution of promotional campaigns.
- Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
- Assisted in developing content for websites, blogs, and social media platforms.
- Monitored market trends to identify opportunities for product development or improvement.
- Conducted research on competitors' activities and products to inform strategic decisions.
- Evaluated success of campaigns by tracking relevant KPIs and metrics.
- Created reports summarizing performance results against established goals.
- Updated databases with customer information collected from various sources.
- Identified potential partners for joint ventures or promotional initiatives.
Education
Post Graduate Certificate - Digital Media Marketing
George Brown University
01.2016
Bachelor in Business Communication (Honours) -
Brock University
01.2015
Skills
- Social Media Management
- Strategic planning
- Client relationships
- Community Management
- Event Coordination
- Influencer Marketing
- Strong presentation skills
- Communication
- Operations management
- Team leadership
- Microsoft Suite
- Google Ads Management
Timeline
Community Manager
Freelance
02.2023 - Current
Owner & Lead Artist
Sweven Beauty
02.2022 - Current
Brand Sales Expert
Urban Decay Cosmetics
08.2018 - 03.2020
Digital Marketing Representative
Universal Music Canada
01.2018 - 08.2018
Digital Marketing Coordinator
Universal Music Canada
12.2016 - 01.2018
Post Graduate Certificate - Digital Media Marketing
George Brown University
Bachelor in Business Communication (Honours) -
Brock University
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