Stefanie Curtis
London,ON
Summary
Stefanie is a seasoned marketing executive with over 19 years of experience, specializing in bridging business objectives with actionable, user-centric, and data-driven strategies. With a strong foundation in entrepreneurial ventures and strategic initiatives, she excels in simplifying complex concepts and mentoring students with practical, research-backed insights. Her expertise in aligning marketing innovation with operational goals, coupled with a proven track record in curriculum development, strategic planning, and innovative teaching methodologies, makes her an ideal candidate for a Lecturer in Business Administration. Stefanie is committed to fostering student engagement, driving academic success, and contributing to interdisciplinary education through leadership, critical thinking, and a results-oriented approach.
Overview
19
19
years of professional experience
Work History
Co-Founder + CEO
Pace Creative Group Ltd.
01.2013 - Current
- Company Overview: Co-founder of an award-winning full-service consultative marketing communications agency specializing in commercialization in North America
- Responsible for setting the vision and establishing selling and operating processes, hiring key people, building the corporate culture, and formulating strategies to grow revenues and increase profits while strengthening our positioning
- Increased revenues by more than 20% per year for the past 9 years while increasing profit margins by 3% to 5% each year
- Developed new strategies to reinvest profits to expand operations, diversify the agency’s portfolio and generate new income sources
- Scaled and cultivated an internal cross-functional team from 3 members to 24
- Cultivated a people-first culture that has resulted in up to 4% improvement in employee engagement scores each quarter, and a reduction in turnover of 6% year over year
- Contributed 50% of total sales since 2013
- Secured client relationships across a wide range of industries with B2B companies like Siemens, BD, E*Trade Financial Services, Oncolytics, Graymont, Cutera, Grifols, Genmark, Schneider Electric, PACCAR Winch, Ostara, Candeo Lava Products and Finning Canada
- Act as a fractional CMO for scale up companies like: Graymont, Paccar Winch, Dominic Systems/Lola Systems, Ostara and Micromine, Bekatec to name a few
- Co-founder of an award-winning full-service consultative marketing communications agency specializing in commercialization in North America
Interim Chief Marketing Officer
BioXcellerator
01.2024 - 01.2025
- Company Overview: The leading stem cell therapy company, operates with $18 million in annual revenues, a $5 million marketing and sales budget, and a 110-person team
- Headquartered in Scottsdale, Arizona, with a world-class clinic in Medellin, Colombia
- Conducted a comprehensive marketing assessment, developing a roadmap to transition from start-up to scale-up, targeting accelerated growth and operational efficiency, to sustain expansion
- Designed, planned, presented and executed a change management roadmap to streamline marketing operations, enhance internal communication, and foster cross-functional alignment between the USA and Colombia
- Positioned marketing strategy to support a 40% year-over-year revenue growth target while ensuring readiness for future clinic opening and market expansions
- Delivered high-impact reorganization plans, including updated job descriptions and a restructured marketing budget of $3.5 million
- Realigned marketing, communications, PR, and sales teams to enhance collaboration and productivity
- Established and implemented tracking systems, including GA4 and CRM reporting, to identify high-performing channels, measure ROI to optimize marketing investments for sustainable growth
- Strengthened collaboration between marketing and sales teams by mapping out the sales process within the CRM, aligning strategies with business goals, and driving targeted support for sales efforts
- Worked closely with the CEO, COO, CFO, and Chief Medical Officer to plan strategic priorities, secure buy-in for pivotal initiatives, and ensure alignment across leadership teams
- Documented a comprehensive marketing strategy linked to ROI-driven tactical plans for each treatment's successful launch and performance measurement
- Onboarded and transitioned execution of the marketing and sales roadmap to the new Chief Revenue Officer within two weeks, ensuring continuity, efficiency, and strategic alignment
- The leading stem cell therapy company, operates with $18 million in annual revenues, a $5 million marketing and sales budget, and a 110-person team
- Headquartered in Scottsdale, Arizona, with a world-class clinic in Medellin, Colombia
Co-Founder + COO
TBA Digital
01.2008 - 01.2013
- Company Overview: A growing multimedia production agency specializing in digital assets for education and publishing, healthcare, engineering, manufacturing and technology industries
- Worked with TBA Digital’s partners to develop and manage a growing multimedia production agency specializing in digital assets for education and publishing, healthcare, engineering, manufacturing and technology industries
- Prospected and reached out to over 5,000 leads to establish new relationships and acquire new business from Fortune 500 companies such as: EMC, Aetna, Abbott, Pearson, General Electric and RSA
- Developed and managed the following sales territories in just 2 years: Massachusetts, Connecticut, New Hampshire and Oregon
- Oversaw the recruitment, management and development of a growing workforce of 40 employees
- A growing multimedia production agency specializing in digital assets for education and publishing, healthcare, engineering, manufacturing and technology industries
Co-Founder + COO
Red Label Communication
01.2006 - 01.2013
- Company Overview: An agency business model with effective creative processes and business growth strategies
- Collaborated with co-founders to develop an agency business model with effective creative processes and business growth strategies
- Established divisions in Calgary and in Toronto
- Generated over half of Red Label’s total revenues in 2009 through new business in Calgary
- Established over 100 new relationships in a wide range of industries from some of Calgary’s largest companies, including: Statoil, CanaDream, Travel Alberta and Thurber Engineering
- Developed and documented recruitment and HR processes to attract key talent
- An agency business model with effective creative processes and business growth strategies
Education
Bachelor of Commerce - Marketing + Human Resources
UBC Sauder School of Business
Vancouver, BC01.2006
Skills
- Performance-driven marketing
- Sales support strategies
- Critical analytical skills
- Strategic planning
- Team leadership
- Inclusive practices
- Data-driven business analysis
- Student assessment
- Business networking
- Student academic guidance
- Cross-industry collaboration
- Business startup education
- Process optimization
- Public speaking expertise
- Facilitating learning sessions
- Operations management
Accomplishments
Morrisette Entrepreneurship, The Start Up Challenge, Judge 2025
NovaSonix Healthcare Inc., Member of the Board of Advisors 2024
Morrisette Entrepreneurship, USC Entrepreneurship Challenge, Judge 2024
Morrisette Entrepreneurship, Seed Your Startup, Judge 2024
Morrisette Entrepreneurship, Accelerator Program, Workshop and Mentor 2023 - present
Radius SFU Lab, Advisor January 2020 - present
Futurpreneur Canada, Mentor a Tech Start-up June 2018 - present
Women’s Enterprise Centre of BC, Mentor May 2018 - present
UBC YWiB BLOSSOM Mentorship Program, Mentor November 2017 - present
BC Craft Council, President of the Board September 2014 - present
Languages
English
Native or Bilingual
French
Native or Bilingual
Spanish
Limited Working
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Interim Chief Marketing Officer
BioXcellerator
01.2024 - 01.2025
Co-Founder + CEO
Pace Creative Group Ltd.
01.2013 - Current
Co-Founder + COO
TBA Digital
01.2008 - 01.2013
Co-Founder + COO
Red Label Communication
01.2006 - 01.2013
Bachelor of Commerce - Marketing + Human Resources
UBC Sauder School of Business
Similar Profiles
Rana SunnaRana Sunna
Manager Director at Pace Group InternationalManager Director at Pace Group International
Orestis VavvasOrestis Vavvas
Ice Rink Supervisor at Pace GroupIce Rink Supervisor at Pace Group
Rodrigo CardozaRodrigo Cardoza
Assistant Manager at Creative Food Group LLCAssistant Manager at Creative Food Group LLC