Stefan Lee
Edmonton,Canada
Summary
Result-driven District Sales Manager with 16 years of industry success. Passionate about leveraging skills and background to enhance BSH values and reputation. Thrilled at opportunity to contribute to development and implementation of sales growth for entire Western independent region, working alongside dedicated team and business partners. Known for high energy, self-motivation, and ambition, excels in fast-paced environments and thrives under pressure. Exceptional communication, negotiation, and analytical abilities prioritize building and maintaining strong relationships. True passion lies in delivering superior customer service through excellence in client presentations. Demonstrated track record of aligning sales and marketing initiatives to influence buying decisions. Adept at resolving complex solutions and implementing data-driven recommendations. Skilled in learning and adapting to changing environments in competitive landscapes, always striving to understand customer needs and provide optimal solutions.
Overview
16
16
years of professional experience
Work History
District Sales Manager
BSH Home Appliances Ltd.
12.2018 - Current
- Achieving sales plan for three premium and luxury brands, by impacting business growth through promotions, marketing, and in-depth product presentations
- Negotiate contracts and initiate purchase orders with regional B2B partners, while maintaining strict adherence to company policies
- Optimizing the use of marketing development funds ensuring the return of investment is maximized with each program while managing a budget
- Developing strong partnerships with key clients, ensuring long-term business relationships and strengthening my internal network within BSH
- Collaborate closely with other DSMs to share best practices, to execute drive the overall success of the organization
- Resolve customer service issues in a timely manner with any warranty claims and return authorizations focusing on consumer satisfaction
Area Sales Manager
Mabe/GE Appliances Canada
04.2015 - 12.2018
- Achieved sales growth plan by 10% year-over-year by consistently analyzing and forecasting sales targets on a weekly and monthly basis, while managing a budget
- Developed growth of my territory through business-to-business market planning and acquiring several new acquisitions by adding on average 15% of new accounts to my territory
- Coordinated product knowledge training with all dealers within the GE product line (Monogram, Café, Profile, GE, Haier, Moffat) to further gain sales confidence on the retail floors
- Identified the correct product mix opportunity on each retail space for increase profitability to both the dealer and the company, with adding more models to the floor by approximately 10%
- Orchestrated several monthly conference calls with sales team, to communicate new sales programs and all marketing initiatives with instituting floor sales incentive programs
Territory Sales Representative
BSH Home Appliances Ltd.
10.2010 - 04.2015
- Managed five large national accounts in Northern Alberta, facilitating regional training sessions in large group settings and in-store product knowledge training
- Built and maintained strong rapport with senior store management and collaborated with team through regular communication to promote team dynamics and strength
- Accurately reporting competitive marketing intelligence information and executing promotions with merchandising to the highest standards
Field Marketing Representative
Samsung Electronics Canada Inc.
10.2008 - 10.2010
- Managed six large national accounts in Alberta, ensuring product knowledge training and effective communication with sales and management staff
- Merchandised and promoted Samsung Electronics products, contributing to increased brand awareness during the 2010 Vancouver Winter Olympics
- Supported the implementation of company marketing strategies, resulting in successful exposure and engagement with customers
Education
High School Diploma - Ontario Secondary School Diploma
Yorkdale Secondary School
06.2003
Skills
Sales Team Leadership
Account Acquisition
Strategic Planning
Sales Presentations
Sales expertise
Territory Management
Goals and performance
Relationship building and management
Sales Analysis
Contract Negotiation
Customer Complaint Resolution
B to B sales
Volunteer Experience
- Director of Officiating and Mentoring Training Coach, MWHL, 01/01/18, Current
- Manage/coach/captain, Coed slo-pitch team and hockey team, 01/01/07, Current
- Referee, CCRHL, 04/01/18, 11/30/18
- Volunteer, Make–A-Wish Foundation & First Responders Half Marathon, 01/01/18, 12/31/18
- Volunteer, Hockey Helps the Homeless, 01/01/17, 12/31/18
- Manager/coached/captained, Team Edmonton for the 2nd North American Korean Hockey Championships, 01/01/14, 12/31/14
- Senior Official, Capital City Recreational Hockey League, 01/01/10, 12/31/18
- Referee in Chief, 01/01/15, 12/31/16
- Outstanding Leadership Award, 01/01/14, 12/31/15
- Referee of the year, 01/01/13, 12/31/14
Languages
English
Native or Bilingual
Timeline
District Sales Manager
BSH Home Appliances Ltd.
12.2018 - Current
Area Sales Manager
Mabe/GE Appliances Canada
04.2015 - 12.2018
Territory Sales Representative
BSH Home Appliances Ltd.
10.2010 - 04.2015
Field Marketing Representative
Samsung Electronics Canada Inc.
10.2008 - 10.2010
High School Diploma - Ontario Secondary School Diploma
Yorkdale Secondary School
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