Starry Zhang
Sydney,Canada
Summary
To seek and maintain a full-time position that offers professional challenges utilizing interpersonal skills, excellent time management, and problem-solving skills. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Self-Employed
Jurong Economic Development Zone, Xinxiang Musical Instrument Store
10.2017 - 12.2023
- Strategic Planning: Developed and implemented short- and long-term strategies for the store, increasing store revenue by 20% within the first year
- Conducted market analysis to understand industry trends and competitor landscape.
- Financial Management: Oversaw the store's financial health, and ensured accurate accounting and sound financial planning for operational stability.
- Personnel Management: Managed a team of 10 sales personnel, repair technicians, and music teachers, and was responsible for their recruitment, training, and performance evaluation
- Ensured team members had the necessary skills and knowledge to provide high-quality customer service and efficient performance.
- Inventory Management: Decided which musical instruments and related accessories to stock, and in what quantities, to meet market demand while controlling inventory costs
- Monitored inventory levels to ensure product diversity and freshness.
- Marketing and Promotion: Designed and implemented marketing strategies to attract new customers and retain existing ones, which resulted in a 15% increase in customer retention.
- Store Operations: Supervised daily operations to ensure the smooth running of the store, including cleanliness, maintenance, and safety of the store
- Optimized store layout to enhance customer experience and sales efficiency.
- Relationship Building: Established good relationships with suppliers, other business owners, local musicians, industry associations, and the community to create more opportunities for cooperation and business ventures
- Organized in-store solo concerts, performances, and other events to showcase musical instruments and provide a platform for students and local musicians to perform.
E-commerce Operations Specialist
Nanjing Information Technology Corporation - China
08.2015 - 08.2017
- Shop Management: Established annual sales targets, broke them down monthly, tracked progress and ensured their completion
- Photographed and listed new products, and regularly updated titles and keywords
- Organized and maintained online product descriptions for launch and ongoing management
- Maintained daily store page updates including section adjustments and layout optimization
- Refreshed activity pages for various events
- Processed and reviewed online orders, managed refunds, and oversaw return and exchange processes
- Coordinated internally and externally with the company.
- Event Planning and Execution: Scheduled annual event milestones and promoted activities
- Developed plans for specific events, created proposals, selected key products and activities and provided training for customer service and logistics teams
- Upon finalizing event and promotion plans, organize resources, assign personnel, and facilitate communication and training
- Performed software tests with third-party applications to ensure a flawless launch
- Determined and procured the required quantity of giveaways and preparation materials.
- Marketing and Promotion: Conducted daily promotions via Tmall Direct Train, including keyword selection, bidding strategies, deployment tactics, and the creation of Direct Train advertisements
- Engaged in daily promotions through Diamond Booth, crafting ads, selecting promotional spaces, and targeting specific audiences
- Implemented daily promotions via Taobao Affiliates, identifying influencers, creating affiliate tasks and setting commission rates
- Promoted on JD.com using JingZhunTong, selecting keywords and setting bids
- Provided daily updates on Weitao and Weibo, engaging with fans
- Communicated daily with off-site promotion strategies to optimize promotional channels
- Developed and refined new marketing strategies and tools, establishing effective promotional models.
- Page Design and Layout: Designed the website's homepage, including poster images and entry visuals for secondary pages
- Collaborated with designers on the creation of event pages, image slicing, and updates for both PC and mobile platforms
- Refreshed the design of various secondary thematic pages in the store
- Coordinated the production and listing of primary product images and detail pages
- Created promotional imagery for various channels.
- Data Analysis: Evaluated the store's category performance and its market share within the broader context
- Analyzed consumer data to identify key trends, leading to a 25% more targeted marketing strategy that increased conversion rates by 10%, including search behaviors, shopping patterns, and geographical distribution, and profiled the target audience for strategic insights
- Assessed traffic metrics, including visitor numbers, conversion rates, and traffic sources
- Reviewed the effectiveness of promotional efforts, such as Direct Train, Diamond Booth, Taobao Affiliates, and external promotions, monitoring click-through rates, and ROI, and adjusting in real-time
- Analyzed sales data, organizing daily, weekly, and monthly figures and compared them with the previous year's performance
- Examined competitor stores to understand market share and promotional tactics
- Utilized and analyzed data from the brand database.
- Platform Liaison: Maintained regular communication and coordination with the platform representatives, signed up for free activities, and managed entrance imagery and page creation
- Worked with the online shop manager to resolve technical issues
- Coordinated with external promotion companies to oversee promotional activities.
- Inventory Management: Conducted daily checks on products falling below safety stock levels, especially for best-selling items, to prompt early procurement or notify for restocking
- Managed the receipt and processing of products upon arrival
- Oversaw the procurement of new products and monitored delivery progress.
- Live Streaming: Organized in-house live streaming sessions, including liaising with external live streaming companies, scheduling sessions, selecting products for showcasing, planning themes, and monitoring performance
- Collaborated with top live streamers, including those from Taobao and Doyin, to negotiate business terms, determined streaming schedules, chose products for live streaming, designed themes, and tracking the effectiveness of live-streaming sessions.
Purchasing Assistant
LE WANG Incorporated - China
06.2014 - 06.2015
- Order Processing: Generated and processed purchase orders based on approved requests.
- Supplier Communication: Communicated with suppliers, verifying product specifications, prices, and delivery dates before issuing purchase orders.
- Document Management: Managed and filed purchase orders efficiently, ensuring accurate record-keeping and contracts, supplier information, maintaining updated records of purchased products, and up-to-date pricing.
- Inventory Monitoring: Monitored inventory levels and order statuses.
- Quality Assurance and Compliance: Collaborated with the quality assurance and warehouse teams to ensure purchased products meet specified standards.
- Goods Receipt and Inspection: Handled returns and exchanges of defective or unsatisfactory products.
Customer Service Representative
A.O. SMITH - China
09.2013 - 04.2014
- Order Handling: Assisted customers with various order-related matters, including but not limited to placing orders, making payments, checking order status, and modifying order information.
- Inventory Inquiry: Checked product inventory based on customer needs, providing inventory information to customers and helping them understand product availability.
- Logistical Tracking: Assisting customers in tracking order logistics, answering questions about logistic status and ensuring timely receipt of goods.
- Complaints and Suggestions Resolution: Receiving customer complaints and suggestions, promptly addressing issues encountered with customers and striving to improve customer satisfaction.
- Data Entry and management: Inputted new customer information into the company’s database with a 95% accuracy rate of over 5000 customer records, and maintained spreadsheets for tracking sales and inventory.
- Technical Support: Offered technical support for product use, answering customer technical queries during product use successfully resolved 95% of customer technical issues, showcasing quick problem-solving and resolution skills.
PHP developer
Chinasoft International Technology Services Ltd. - China
12.2012 - 06.2013
- Requirement Analysis: Conducted requirement analysis to understand user needs and functional specifications, defining the development scope and associated tasks.
- Coding and development: Developed system functionalities and modules using PHP, including front-end interface design, back-end logic implementation, and database management.
- Testing and Debugging: Performed functional and performance testing of programs through unit, integration, and system testing, identifying and rectifying bugs and issues.
- Maintenance and Updates: Monitored system operational status, promptly addressed user feedback and issues, and performed performance optimizations and upgrades, ensuring system performance and stability.
- Documentation: Created technical documents to record the development process, code base, and API usage, facilitating team collaboration and guidance.
Education
Post Baccalaureate Diploma - Supply Chain Management
Cape Breton University
Sydney, Canada12.2025
Bachelor of Management - E-commerce
Information Technology College, University of Science And Technology Liaoning
ChinaSkills
- Bilingual (Proficient in both Chinese and English)
- Good Communication
- Collaborative
- Flexibility
- Troubleshooting and Problem-solving
- Enthusiasm
- Microsoft Office Knowledge
- Adobe Photoshop Knowledge
- Basic Math skills
- Good Team Player
- Friendly, Positive Attitude
- Remote Office Availability
- Calm Under Pressure
Languages
Chinese
Native or Bilingual
English
Professional Working
Hobbies and Interests
- Literature and Reading
- Team sports like Basketball, Football
- Travelling, Hiking, Singing, Dancing
Certification
- [Chinese Driving] License - [January 5, 2012]
Timeline
Self-Employed
Jurong Economic Development Zone, Xinxiang Musical Instrument Store
10.2017 - 12.2023
E-commerce Operations Specialist
Nanjing Information Technology Corporation - China
08.2015 - 08.2017
Purchasing Assistant
LE WANG Incorporated - China
06.2014 - 06.2015
Customer Service Representative
A.O. SMITH - China
09.2013 - 04.2014
PHP developer
Chinasoft International Technology Services Ltd. - China
12.2012 - 06.2013
Post Baccalaureate Diploma - Supply Chain Management
Cape Breton University
Bachelor of Management - E-commerce
Information Technology College, University of Science And Technology Liaoning
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