Stacy Silveira
Langley
Summary
Versatile professional with over 9 years' experience, including managing projects of all sizes, developing key deliverables, and driving project success. I have excelled at taking on challenges, navigating organizational dynamics, forecasting and dismembering roadblocks to success. I'm actively counted on to manage challenging clients and do so with a positive approach, consistent engagement and a focus on helping others. Each role I held; I oversaw a diverse array of responsibilities to ensure the seamless operation of a large portfolio with multiple high-level clients. My dedication promises to drive success and cultivate a positive working environment.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Regional Supervisor of Operations
ASSET LIVING
01.2022 - Current
- Manage a nation-wide portfolio of student housing properties to include new development, re-branding, and late lease up
- Ensure compliance with regulatory standards and oversee planned preventative maintenance, reactive repairs and capital works projects for refurbishments and asset replacements
- Collaborate with ownership, equity partners and management company to achieve overall success of each site in my portfolio
- I monitor income and expense budgets and report on variations monthly
- Manage a team of 55-75 personnel dispersed across the portfolio while maintaining a high level of team engagement and achieving a 90% staff retention
- Managing recruitment, payroll, HR processes for all employees
- Ongoing collaboration with internal operational teams and external stakeholders to build and sustain excellent customer relations
- Maintained an accurate and up-to-date property asset database and provided timely information and data for the preparation of annual budgets
- Managed multiple tasks and priorities, with attention to detail, resulting in 100% compliance with regulatory standards
- Consistent interaction and timely response with each team leader as well as training and mentoring all team members as needed or requested through a growth plan
- Oversaw and managed all social media, SEO and outreach plans monthly for each community
- Ensuring ILS are up-to-date information, high interaction and traffic back to website resulting in strong, active leads
- Week over week, my portfolio ranks first in my Senior Vice Presidents portfolio
Director of Leasing and Training
ASSET LIVING
01.2019 - 12.2021
- Overseeing a portfolio up to 17 assets containing over 8,000 beds across the United States for 9 ownership groups. Week-over-week my portfolio sits in the top 1% of Asset Student Housing Division.
- Ensure Asset training standards were implemented for on-site team to provide consistency and standards.
- Overseeing all digital marketing efforts including but not limited to, GoogleMyBusiness, apartments.com, students.com, Google Analytics and all social media platforms.
- Creating social media strategies along with branding guidelines, including promotional items, per property aligning with demographic needs. Working directly with digital marketing agencies weekly to approve, create and boost online advertisements.
- Working directly with clients to review, implement and recommendations regarding annual budgets Leasing expert in closing deals with top. customer service.
- Drafted comprehensive marketing and leasing plans.
- Reviewed aged vacancies, market-ready apartments and models and completed and updated market surveys.
- Followed-up with potential accounts and managed daily and weekly marketing and leasing reports.
Assistant General Manager
ASSET LIVING
01.2018 - 12.2019
- Attentive bookkeeper maintaining strict organization, managing accounts, and outstanding debt
- Maximizing business profitability by charging up to $20K+ in income
- Providing leasing assistance and closing with top customer service
- Working with vendors daily and contracts for Turn and daily needs of the property
- Working with ownership group daily with updates about property and recommendations for the asset
- Traveling to struggling "sister-properties" to assist with Leasing and bookkeeping.
Leasing and Marketing Manager
ASSET LIVING
06.2015 - 06.2017
- Develop and execute comprehensive marketing strategies to drive brand awareness and achieve business goals.
- Lead a cross-functional team, including community assistants, brand ambassadors and residents to provide content for social media, email blasts, outreaching events and housing fairs.
- Analyze market trends, future and prospective resident insights, and competitive landscapes to identify opportunities and challenges, adjusting strategies accordingly.
- Manage the marketing budget, ensuring efficient allocation of resources and tracking ROI for all marketing initiatives.
- Monitor and optimize digital marketing efforts, including SEO and online advertising, to increase website traffic and lead generation.
- Measure and report on KPIs and key performance drives, presenting actionable insights to the executive team/equity partners.
- Traveling to struggling "sister-properties" to assist in marketing, leasing and training efforts.
- A/B testing with email marketing to residents and prospects.
- Maximized rental income while minimizing expenses through effective planning and control.
Community Assistant
ASSET LIVING
03.2014 - 07.2015
- Foster a sense of community by organizing and promoting events, activities, and programs that encourage resident participation and interaction.
- Provide exceptional customer service to residents by promptly addressing inquiries, concerns, and maintenance requests, either in person, over the phone, or via email.
- Assist with leasing efforts by conducting property tours, explaining leasing terms and agreements, and helping prospective residents through the application process.
- Perform administrative duties such as maintaining resident records, processing lease renewals, and ensuring accurate and up-to-date records of community-related activities and expenses.
- · Collaborate with maintenance staff to report and follow up on maintenance issues reported by residents, ensuring a safe and well-maintained living environment.
- Effectively communicate community policies, updates, and announcements to residents through various channels, including social media, newsletters, and community bulletin boards.
- Monitor the security and safety of the community, take appropriate action in emergencies and report any security concerns to the appropriate authorities.
- Assist in managing the community's budget by tracking expenses, processing invoices, and recommending cost-effective solutions for community events and initiatives.
- Address and resolve conflicts or disputes among residents professionally and in accordance with community policies.
- Stay informed about local market trends, competitive properties, and resident demographics to make recommendations for community improvement and growth.
Education
Business Administration
Austin Community College
Austin, TXCommunication
University of Arkansas
Fayetteville, ARSkills
- Project Management
- Multi-million-dollar budget creations
- Payroll, Recruiting
- Team Building
- Client facing, Sales
- Digital Marketing
- Event Planning
- Mergers and Acquisitions Knowledge
- Contract Review and Recommendations
- Strategic Partnership
- Multi-Site Operations
Websites
Accomplishments
- Brand Ambassador of the Year 2023
- Asset Impact Committee Member 2022
Certification
- The Fundamentals of Digital Marketing, Google Digital Garage - 2021
- Digital Marketing Certified, Hubspot Academy - 2023
- SEO Certified, Hubspot Academy - 2023
Timeline
Regional Supervisor of Operations
ASSET LIVING
01.2022 - Current
Director of Leasing and Training
ASSET LIVING
01.2019 - 12.2021
Assistant General Manager
ASSET LIVING
01.2018 - 12.2019
Leasing and Marketing Manager
ASSET LIVING
06.2015 - 06.2017
Community Assistant
ASSET LIVING
03.2014 - 07.2015
Business Administration
Austin Community College
Communication
University of Arkansas
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