Stacy McCullough

Marketing professional with comprehensive experience in brand development driving multi-million-dollar omnichannel campaigns. Proven ability to drive impactful results through strategic planning and execution. Highly focused on team collaboration and achieving measurable outcomes. I am well positioned to elevate iconic brands through creative strategy, impactful content, and data-driven execution.

• Passionate about beauty industry
• Brand storytelling
• Project Lifecycle Management (end to end)
• Cross-Functional & Agency Leadership
• Omnichannel Marketing Strategy
• Stakeholder Communication
• Data-driven insights
• Creative strategy and development
• Sales & Retail Account Management

• Albertsons Companies, Boise, ID, Brand Marketing Manager I Omnichannel Campaign Management, 05/01/21, Present, Lead customer journey across digital and physical channels in support of ACI Tier 1 Enterprise National Sales Events, 3x year. Event sales of $1.05B (~$350M each) across 13M+ households, covering 100+ categories and 3k+ UPCs per event., Lead end-to-end execution of multi-channel campaigns beginning with creative strategy, timelines, resourcing, budgets, channel execution and performance metrics., Manage cross-functional teams (Creative, Media, Merchandising, Platform, CRM) as well as external agencies to deliver high performing, high visibility campaigns 3x year., Spearheading implementation of new AI platform, working to integrate usage and optimize capabilities for everyday Creative opportunities, and ad hoc use cases., Built out and own the communications channel between National and Division Marketing teams to ensure integration & understanding, leading to seamless execution of Nationally led programs at the Division level.
• Albertsons Companies, Boise, ID, Digital Merchandising I Shopper Experience, 05/01/18, 04/30/21, Category lead for Frozen, +8% and Dairy and Refrigerated, +12% in YoY sales., Responsible for conversion, content, search, redirects, and taxonomy., Developed online merchandising stories for landing pages; curated copy, assets, product carousels and recipes to drive increased AOV and basket size., Launched the partnership with new agency for onsite ad placement (Quotient) and new search tool (Bloomreach)., Daily site maintenance work with all pertinent parties to establish site stability, site changes, problem trouble shooting, escalation and resolution., Partner with Product team to ensure optimal site performance, develop new initiatives and drive online excellence., Cross functional collaboration with Web Operations, Catalog, Product, Fulfillment, Marketing.
• Just Desserts, San Francisco, CA, Director of Sales, 05/01/15, 05/31/18, Responsible for the sales and marketing strategy for the Albertsons/Safeway business, increased topline sales by 15-17% year over year., Launched over 25+ new products into the Albertsons/Safeway portfolio in just one year., Oversaw all strategic aspects of sales and business development including key account management, new business, product development, marketing, forecasting, and sales planning., Key player in the concept, strategy and launch into an emerging channel- uniced cake rounds. Secured new business on this new product line with our #1 customer, turning into our #1 and #2 selling item., Account Executive for national retail and club customers including Albertsons, Safeway, Target, Whole Foods, Costco, and Kroger; and smaller regional and independent chains nationally., Led business development into two of the largest national grocery retailers, Target, and Kroger. Developed a ground up merchandising program with Target CA bringing in 12 sku's to their Bakery department. Brought in seasonal, organic, and vegan assortments to 3+ Kroger divisions., Launched first ever co-branded line of products, with Ghirardelli Chocolate Company. Increased the 'Made w/ Ghirardelli' product line to an assortment of 5+ sku's and sold distribution into all Albertsons/Safeway divisions.
• Safeway Inc, Pleasanton, CA, National Category Manager, 06/01/10, 04/30/15
• Safeway Inc, Pleasanton, CA, Regional Manager, 01/01/06, 05/31/10
• Safeway Inc, Pleasanton, CA, Promotions Analyst, 05/01/04, 12/31/05
• Safeway Inc, Pleasanton, CA, Pricing Specialist, 07/01/02, 04/30/04

McKinsey Leadership Academy (2023)

IDDBA Champions of Change/ Emerging Champion (2020)

CAAEN Leadership Program Graduate (2012)