Stacey Saso
Toronto,ON
Summary
Dedicated Media professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
16
16
years of professional experience
Work History
Director, Revenue Management
Corus Entertainment
02.2023 - Current
- Own TV advertising rates and audience projections for all Linear programming to achieve budget/targets
- Review and approve discounts or incentives where makes sense, working with sales
- Support corporate deal strategies and negotiations with a view to protecting and maximizing revenue
- Present revenue trends, RM processes, analytical insights to Corus leadership and Revenue team
- Provide analysis and recommendations on programming changes, shifts and new acquisitions.
- Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Revenue Manager
Corus Entertainment
07.2022 - 01.2023
- Building flexible and modern data reporting tools for TV and Radio to support cross-platform reporting tool for sales and revenue team
- Lead sales insights and reporting via numerous platforms, using both internal and external industry tools such as SMI and Numerator
- Managing PBI projects with an inter-department team by creating user stories, developing a visual and training RM team to distribute.
Senior Revenue Analyst - Strategy
Corus Entertainment
01.2013 - 07.2022
- RM liaison for CRO team (National/Local Sales, Tempo, Data and Advanced Advertising)
- Team lead on sales focused reporting and analysis including Agency deals, Tempo, Numerator and Advanced Advertising
- Business Intelligence lead on MS Power BI for analytics and dashboards.
Revenue Reporting Analyst
Bell Media
09.2008 - 12.2012
- Generate consolidated reporting from several different software and data sources to provide daily, weekly and monthly reporting to Sales, Finance and Brand Partnerships ELT under tight timelines
- Work with internal stakeholders and the IT department to design and develop new reporting requirements within an evolving software and database environment.
Education
Bachelor of Business Administration -
University of Western Sydney
Sydney, NSW05.2002
Business Administration - Marketing Diploma -
St Clair College
Windsor, ON05.2001
Human Resource Management Certificate -
St Clair College
Windsor, ON05.2001
Skills
- Revenue Driven
- People Management
- Project Planning and Organizing
- Process Improvement
- Operations Management
- Emotional Intelligence
- Business Administration
- Relationship Building
- Data Analysis
- Verbal and written communication
Activities
- Employee Engagement: Responsible for planning, executing and hosting fun and challenging team building activities for a group of 130 people. In addition, organized charitable giving via fundraising and implemented peer recognition initiatives.
Committee Involvement:
- Corus Well-Being National Steering Committee - work with VP of People and committee from across the corporation to brainstorm and execute internal well-being initiatives across 3 well-being pillars of Mental/Emotional, Financial and Physical.
- Corus Cares Committee - work with Senior Manager of Events and committee from across the corporation on fundraising initiatives to push forward our philanthropic support of our community.
Languages
English
Native or Bilingual
Timeline
Director, Revenue Management
Corus Entertainment
02.2023 - Current
Revenue Manager
Corus Entertainment
07.2022 - 01.2023
Senior Revenue Analyst - Strategy
Corus Entertainment
01.2013 - 07.2022
Revenue Reporting Analyst
Bell Media
09.2008 - 12.2012
Bachelor of Business Administration -
University of Western Sydney
Business Administration - Marketing Diploma -
St Clair College
Human Resource Management Certificate -
St Clair College
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