Stacey Fredlender
Calabasas
Summary
Over 25 years experience in retail sales and retail management within CPG industry. Broad background in managing and training personnel, developing headquarters and key accounts and implementing retail objectives & project management. Excellent customer relations, innovative, analytical, exceptional communicator, adapting to changing needs, strategic planner, positive management style and self-starter. Highly focused on achieving organizational objectives.
Overview
43
43
years of professional experience
Work History
Retail Supervisor
Advantage Solutions
Irvine, California
03.2012 - Current
- Currently manage a team of Retail Sales Specialists and successfully spearheaded start up of two new DRT teams Smuckers DRT, Tropicana DRT, with extensive retail experience in grocery, Target, Walmart, C store, CVS auditing.
- Exceeded annual sales revenues through strategic planning, territory optimization, and customer relationship building. Consistently ranked Number1 or #2 RS Nationally surpassing KPIs across Coverage, BVC, NIB, promotional objectives.
- Management responsibilities include recruiting, training and development of personnel, cultivate development of skills, interactions with leadership group.
- Recipient of ASM Top100 Leaders of Associate Engagement Award for2013, CORE Syndicated team.
- Participated in the creation of a series of client training videos utilized on a National Level.
- Participated in several task forces to improve training, reporting and document filing.
- Developed powerpoints and sales tools utilized by the team nationally, in order to meet and exceed retail cycle goals.
- Led adoption and training of new technology platforms to streamline reporting.
- Contributed on the quarterly publication ‘The SCOOP’ team, led by ASM’s COO.
- Collaborated with senior management on strategic planning initiatives aimed at maximizing profitability while maintaining high standards of quality across the district.
- Championed a culture of continuous improvement by regularly soliciting feedback from employees and implementing changes based on their suggestions.
- Analyzed sales data to identify growth opportunities and areas for improvement across district.
- Implemented new product launches effectively, ensuring staff were well-trained and inventory was strategically managed.
- Evaluated store performance regularly using data analysis tools to identify areas of improvement and implement targeted action plans for continuous growth.
- Developed and executed comprehensive training programs for the team, resulting in improved employee performance and customer satisfaction.
- Fostered an environment of open communication between management teams across the district to share best practices in operations optimization and problem-solving techniques.
- Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
- Ensured compliance with company policies and procedures as well as federal/state regulations by conducting regular audits of operational practices at each location within the district.
- Cultivated strong relationships with store managers, offering guidance and support to achieve their targets.
- Developed and executed strategic plans for underperforming districts, turning around sales figures.
- Promoted culture of accountability, setting clear expectations and conducting regular performance evaluations.
- Ensured compliance with all company policies and procedures, conducting regular audits and training sessions.
- Strengthened team cohesion and morale with regular motivational meetings and performance feedback sessions.
- Fostered culture of continuous improvement, leading teams in analysis and optimization of sales strategies.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Implemented systems and procedures to increase sales.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Prepared sales presentations for clients showing success and credibility of products.
Manufacturer Representative
Michele Hirsch Sales
Woodland Hills, California
01.2008 - 12.2011
- Created and presented marketing and sales plans to clients
- Responsible for growing sales by $1.3 million
- Served as Project Manager for National Clients, managing and implementing programs
- Responsible for coordinating all aspects of logo and private label projects, organizing all aspects of industry shows
Michael S. Fredlender, CPA
Woodland Hills, California
01.2003 - 12.2007
- Business owner, coordinated all aspects of new business startup
- Performed duties of office manager of CPA firm
- Creation and implementation of employee handbook
Executive Account Manager/District Manager
Quaker Oats Company, Anderson Clayton Foods, General Foods Company
Anaheim, California
01.1982 - 12.1990
- Implemented corporate marketing and sales strategies at Key Accounts (BDM), responsible for selling in new products/programs at Account Level at Los Angeles based account; Lucky Markets, Vons Markets, Certified Grocers
- Accountable for accurate sales forecasts, managed and consistently achieved and surpassed sales budgets
- Successful coordination and collaboration of products and promotions to ensure quality representation within accounts including new product introductions, advertising, pricing, share of shelf, schematics
- Recognized as top performer by upper management and promoted quickly to Executive Account Manager from Territory Sales Manager
- Coordinated sales presentations tailored to individual client needs, showcasing company offerings effectively.
- Developed strong relationships with key clients, resulting in increased revenue and long-term loyalty.
- Conducted regular account reviews, identifying areas for improvement and implementing necessary changes for optimal performance.
Education
B.S. - Business and Marketing
Syracuse University
Skills
- Staff training and development
- Technology proficiency
- Scheduling and timekeeping
- Sales strategy development
- Goal setting and achievement
- Multitasking and prioritizing
- Team building training and motivation
- Superior work ethic
- Scheduling and Time-tracking
- Creativity and originality
- Organizational skills
- Leadership development
Training
ASM Retail Supervisor’s Lead Workshop/Leading to Win & ASM ROM Lead Workshop/Leading to Win
Timeline
Retail Supervisor
Advantage Solutions
03.2012 - Current
Manufacturer Representative
Michele Hirsch Sales
01.2008 - 12.2011
Michael S. Fredlender, CPA
01.2003 - 12.2007
Executive Account Manager/District Manager
Quaker Oats Company, Anderson Clayton Foods, General Foods Company
01.1982 - 12.1990
B.S. - Business and Marketing
Syracuse University