Stacey Boag
Toronto,ON
Summary
Qualified Social Media Specialist with solid background in managing and optimizing social media channels. Successfully developed and executed social media campaigns that enhanced brand visibility and engagement. Demonstrated expertise in content creation and analytics to drive audience growth.
Overview
8
8
years of professional experience
Work History
Social Media Specialist
Girl Guides of Canada
09.2019 - Current
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Upheld a consistent brand voice across all channels, tailoring messaging to align with specific platform demographics while maintaining overall company identity.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
- Grew social following by researching trends, identifying influencers, and engaging with potential partners for promotional activities.
- Conducted daily updates to social media profiles to boost company online presence.
- Increased brand awareness by developing and implementing targeted social media campaigns.
- Tracked key performance indicators to measure success of campaigns.
Digital Marketing Coordinator
Grant Thornton LLP
03.2019 - 08.2019
- Enhanced brand visibility through social media campaigns, creating engaging and shareable content.
- Stayed up-to-date with industry trends and best practices to continuously improve digital marketing initiatives.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Coordinated promotional events both online and offline to increase brand awareness among target audiences.
- Managed relationships with external vendors, ensuring timely delivery of services while maintaining budgetary goals.
Marketing and Communications Coordinator
Artscape
06.2018 - 03.2019
- Successfully pitched new marketing ideas to executive leadership for implementation in future campaigns.
- Coordinated community outreach programs that resulted in stronger relationships with local organizations and greater brand awareness.
- Implemented successful event marketing strategies to increase attendance at trade shows, webinars, and product launches.
- Tracked and reported on marketing campaign responses.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Coordinated with design and media teams to develop high-quality creative assets.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Analyzed campaign performance data to identify areas for improvement and optimize future efforts.
Marketing and Communications Coordinator
Institute for Canadian Citizenship
01.2017 - 06.2018
- Successfully pitched new marketing ideas to executive leadership for implementation in future campaigns.
- Coordinated community outreach programs that resulted in stronger relationships with local organizations and greater brand awareness.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Created and managed social media campaigns to increase brand engagement.
- Developed visually engaging marketing materials to support product launches and promotions.
- Managed public relations efforts, securing positive media coverage for company events and initiatives.
- Fostered partnerships with influencers and industry leaders, amplifying brand message and reach.
- Boosted brand visibility on social media platforms by designing and implementing targeted marketing campaigns.
- Crafted compelling content for newsletters, blogs, and social media, engaging audiences and building community.
Education
Bachelor of Arts - Photoga
Ocad University
Toronto, ON05-2005
Skills
- Social Media Strategy
- Content Marketing
- Performance Tracking
- Social Media Monitoring
- Content Development
- Project Management
- Team Collaboration
Timeline
Social Media Specialist
Girl Guides of Canada
09.2019 - Current
Digital Marketing Coordinator
Grant Thornton LLP
03.2019 - 08.2019
Marketing and Communications Coordinator
Artscape
06.2018 - 03.2019
Marketing and Communications Coordinator
Institute for Canadian Citizenship
01.2017 - 06.2018
Bachelor of Arts - Photoga
Ocad University
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