SRISHTI SOOD
Toronto,ON
Summary
A qualified professional with a Masters in Business Administration (MBA) from Lakehead University, Canada; with over 4 years of experience in Digital, Broadcast and OOH Media Sales (via Programmatic/ PMP /Direct/ Open Exchange) executing campaigns and building and maintaining Client Relationships. Dynamic Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels.
Overview
9
9
years of professional experience
Work History
Account Manager
Ads Alfresco
Toronto, ON
06.2022 - Current
- Managing client relationships in executing agency’s partnership with Daily Motion and DAZN
- Managed portfolio of sales campaigns with over $600k in monthly revenue
- Working with Ads Operations Team to optimize strategy and ensure clients (Amazon, Chrysler etc.) KPI’s are met
- Analyze weekly campaign performance reports for accurate campaign results and trafficking routines
- Create customized proposals for Community Reach Network to run on Open Exchange via PMP or Programmatically
- Selling and building DOOH Campaigns/ deals on DSPs/ SSPs (Hivestack, Vistar, Place Exchange and Broadsign)
- Troubleshooting direct OOH campaigns to maximize revenue and maintain pacing as per client’s expectations
Media Sales Coordinator
Rogers Sports & Media
Toronto
10.2019 - 05.2022
- Broadcast, Digital & Programmatic),
- Strategize RFPs’ with Account Mangers- selecting digital products and building media plans to meet client KPIs’
- Assist sales executives with Broadcast, Digital, Programmatic and Direct Media Sales RFPs’
- Proved strong attention to detail by Managing Client Budgets of up to $3 million
- Replacing open pre-empted program dollars back onto contracts to retain revenue
- Coordinate with traffic teams to ensure all required elements are received for timely turnaround for log generation
- Send clients contract Post Campaign Analysis for each quarter
Data Insight Analyst
Rogers Communications
Toronto
12.2018 - 10.2019
- Manage budget of $30 million in adjustments through analytically derived strategies and operational management
- Perform Data collection for specified reporting needs and ad-hoc analysis using pivot tables, lookups etc
- Perform quantitative root cause analysis based on data driven insights in developing processes for Rogers Vendors
- Work collaboratively with operational leaders to develop business strategies in compliance with Rogers Policies
- Identify opportunities to pro-actively streamline processes to improve agents’ productivity at Call Centre
Pilot
01.2018 - 11.2018
- Assisting leadership team in coaching, training, and supporting new and existing employees at Call Centre
- Maintaining productivity reports of new hires to ensure all KPI’s are fulfilled, and necessary requirements are met
- Drive sale of Rogers products and services by consistently exceeding individual sales targets
Group Lead, MBA Summer Trainee
Bombardier | Thunder Bay
05.2017 - 08.2017
- Executed data analysis with management team by directly interviewing employees working at Manufacturing Plant
- Prepared group report on value in training employees to switch from traditional to e- coaching methods
Pilot, Student Ambassador and Volunteer
Lakehead University
01.2016 - 01.2017
- Independently managed team of 5 people for Bombardier’s E-Coaching, Project as MBA Summer Trainee, Received Letter of Appreciation from former employer for being outstanding employee 2015
Managed Network Expert - Freelancer
Chegg
New Delhi
01.2015 - 01.2017
- Business related (Economics, Communication, Org
- Behavior etc.) content for High School/ College Textbooks
- Solving various other offline/ online assignments on Chegg’s portal
Senior Associate
Cvent
Gurgaon
07.2015 - 07.2016
- Well versed in conducting deep Market Research using platforms such as Google, Hoovers, S&P and Moody’s to determine project’s viability in terms of Return on Investment (ROI)
- Actively engaged with International Product Marketing Team acquire new customers
- Worked closely with intra-departmental teams to compile reports and deliver effective marketing campaigns
Education
MBA -
Lakehead University
Ontario, CA2017
Post Graduate Diploma - Marketing
Symbiosis Centre For Distance Learning
2014
Bachelor of Commerce -
Delhi University
2012
Certificate in International Human Resource Management -
YMCA
2011
Diploma - French Language
Delhi University
2011
Skills
- Currently pursuing DV360 and Amazon Ads Certification
- Google Ad Manager, Google Analytics, Agile Marketing and Online Marketing Foundations
- Featured as Exceptional Alumni (Class of 2017) at Lakehead University
- Advanced Microsoft Office Skills: SharePoint and License Holder of ‘Learning Salesforce’ from LinkedIn
- Business Development
- Revenue Growth
- Verbal and Written Communication
- Strategic Account Planning
- Account verification
Timeline
Account Manager
Ads Alfresco
06.2022 - Current
Media Sales Coordinator
Rogers Sports & Media
10.2019 - 05.2022
Data Insight Analyst
Rogers Communications
12.2018 - 10.2019
Pilot
01.2018 - 11.2018
Group Lead, MBA Summer Trainee
Bombardier | Thunder Bay
05.2017 - 08.2017
Pilot, Student Ambassador and Volunteer
Lakehead University
01.2016 - 01.2017
Senior Associate
Cvent
07.2015 - 07.2016
Managed Network Expert - Freelancer
Chegg
01.2015 - 01.2017
MBA -
Lakehead University
Post Graduate Diploma - Marketing
Symbiosis Centre For Distance Learning
Bachelor of Commerce -
Delhi University
Certificate in International Human Resource Management -
YMCA
Diploma - French Language
Delhi University
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