Sridhar Gurram
Dublin
Summary
Seasoned Senior Business Development Manager with a proven track record in strategic planning and customer acquisition. and processor-adjacent ICs. Delivered 250% revenue growth on a $40M sensor signal-conditioning (SSC) franchise; led a $12M power portfolio at 64% gross margin; and generated $5M incremental revenue by converting VoC into MRD/PRD and launch assets. Full stack from strategy to MRD/PRD to BU roadmap to GTM: built and managed opportunity funnels, accelerated design-wins, and increased design-in efficiency by 20% via reference designs and targeted training. Deep industrial focus (factory automation, robotics, energy infrastructure) with exposure to medical wearables and diagnostics. Strengths: power management, sensing, signal chain, processors and edge computing. Track and act on KPIs (bookings, revenue, market share, pipeline velocity, CSAT) and build market-maker relationships; frequent spokesperson for vertical content, competitive comparisons, demos, and tradeshows.
Overview
28
28
years of professional experience
Work History
Senior Business Development Manager
Renesas Electronics America, Inc.
San Jose
01.2014 - Current
- Defined segment strategies and annual business plans for power, sensing, and signal-chain portfolios across industrial markets (factory automation, robotics, energy infrastructure) in the Americas; partnered with sales and FAEs to prioritize key OEMs and broad-market channels.
- Conducted quarterly market research and competitive analysis; synthesized trends into MRDs, use cases, and technical requirements with product business units to guide roadmap and promotion plans.
- Built and managed the opportunity funnel (design-ins/design-wins) with sales/FAEs and corporate marketing; improved forecast accuracy and conversion rates.
- Partnered with field teams as a regional expert to discover system-level needs, validate pre-release concepts with customers, and accelerate evaluation-to-production decisions.
- Created vertical marketing materials and delivered demos at customer events and tradeshows; authored white papers, application notes, solution briefs, and competitive comparisons.
- Tracked KPIs (bookings, revenue, market share, pipeline velocity, CSAT) and shaped pricing, positioning, and regional execution.
- Results: managed and expanded a $40M sensor signal-conditioning (SSC) franchise with above-market growth; delivered 250% revenue lift on a multi-generation platform by aligning the roadmap with Tier-1 OEM cycles.
Senior Product Line Manager
Skyworks Solutions, Inc.
Santa Clara
07.2012 - 06.2014
- Owned portfolio strategy and GTM for a $12M analog power-management line at 64% gross margin; built competitive landscape analyses, value-based pricing, and field enablement to expand share-of-wallet in industrial and consumer segments.
- Increased design-in velocity by 20% by producing customer-facing collateral and delivering five targeted training sessions for sales/FAEs and key accounts.
Senior Product Marketing Manager
Micrel Semiconductor, Inc.
San Jose
11.2009 - 06.2012
- Owned strategy for a $42M power product line (MRD/PRD, pricing, GTM) delivering sustained profitable growth across industrial, automotive, and consumer segments.
- Led business planning and roadmap-to-revenue execution with industrial/auto OEMs; achieved +15% account growth via value-based pricing and regional focus.
- Secured marquee design-wins in consumer and industrial applications by partnering with sales/FAEs to convert design-ins to production.
- Increased application-note engagement by 20% by partnering with marketing communications to refine GTM campaigns (targeting, messaging, channel mix).
Senior Product Marketing Manager
Analog Devices, Inc.
San Jose
06.2006 - 11.2009
- Converted Voice of Customer (VoC) into product requirements and launch assets for DC-DC and interface-adjacent solutions, delivering $5M incremental revenue and reducing time-to-market.
- Increased design-in efficiency by 20% by providing reference designs and targeted training content to field teams and customers, shortening evaluation-to-production cycles.
Design Engineering Director - Power Management
Silicon Labs, Inc. (acquired Integration Associates)
Mountain View
04.2004 - 06.2006
- Led DC-DC converter design teams; supported evaluation and planning for silicon IP acquisitions in smartphone segments, improving roadmap fit and customer retention.
Analog IC Design Engineer - Power Management
Semtech Corporation
Santa Clara
07.1997 - 03.2004
- Lead product designer for power-management ICs; core team member for the industry's first Intel VID multiphase controller IC.
Education
MBA - Master of Business Administration
Florida Institute of Technology
MSEE - Electrical Engineering
Jawaharlal Nehru Technological University
Skills
- Industrial and medical strategy
- Business planning
- Market analysis
- MRD and PRD development
- Use case definition
- Voice of the customer
- Product management and innovation
- Sensing and signal processing
- Edge computing solutions
- Go-to-market strategies
- Opportunity funnel management
- Pricing strategy and competitive analysis
- Vertical content creation
- Event management and seminars
- Executive communication skills
- Salesforce proficiency
- Power BI expertise
- Excel and PowerPoint skills
- Key performance indicators
Websites
References
References available upon request.
Timeline
Senior Business Development Manager
Renesas Electronics America, Inc.
01.2014 - Current
Senior Product Line Manager
Skyworks Solutions, Inc.
07.2012 - 06.2014
Senior Product Marketing Manager
Micrel Semiconductor, Inc.
11.2009 - 06.2012
Senior Product Marketing Manager
Analog Devices, Inc.
06.2006 - 11.2009
Design Engineering Director - Power Management
Silicon Labs, Inc. (acquired Integration Associates)
04.2004 - 06.2006
Analog IC Design Engineer - Power Management
Semtech Corporation
07.1997 - 03.2004
MBA - Master of Business Administration
Florida Institute of Technology
MSEE - Electrical Engineering
Jawaharlal Nehru Technological University
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