Summary
Overview
Work History
Education
Skills
Technology and Tools
Accomplishments
Certification
Timeline
Generic

SRI PRIYA

Toronto,Canada

Summary

Results-driven Client Success Manager successful at enhancing customer loyalty with forward-thinking and attentive strategies. Competent in providing customers with exceptional experiences which drive retention. Eager to offer 10 years of related experience and pursue dynamic, growth-oriented position in successfully implementing online marketing campaigns across multiple Paid media platforms and tools by working closely with clients across APAC, Oceania, and US markets.

Overview

12
12
years of professional experience
1
1
Certification

Work History

CLIENT SUCCESS MANAGER

illumin (Acuity ads Inc.)
Toronto, Canada
04.2023 - Current
  • Deliver an exceptional client experience with quality, consistency, and timeliness, to Advertisers and Agencies, in dedicated book of business
  • Build and maintain strong relationships with clients by proactively sharing campaign optimizations and collaborating with them on campaign delivery and performance
  • Work on incremental budget Review and present campaign reporting, insights, and end of campaign reports and QBR to clients
  • Reduce client churn and foster growth through regular communication, proactive strategic guidance, optimizations, and quality service
  • Drive client retention and growth by developing strong client relationships and becoming a Strategic Advisor and trusted partner identifying and creating business opportunities
  • Partner with Ad Operations, Reporting and Sales to ensure flawless execution of campaigns Represent 'the Voice of the Client' by advocating for their needs with Product, AdOps, Insights & Analytics and Finance Operations
  • Cross sell and Upsell products and solutions to improvise Quarterly revenue growth.

Key Accounts Managed:

Toyota – Global | Southeast Toyota | Nissan- CA/US | Lexus- US, Caterpillar | Bosch

D.L. Evans Bank | RBC | Frost Bank | Idaho State University | ISU Continuing Education | St John’s University| University of Texas| University of Oklahoma | The American Red Cross| Sanofi Aventis | Nourianz | Karyopharm Therapeutic| Popeyes | Deutsch wines | Whataburger | DELL Rent.com | Virgin Mobiles, Durabull | Maryland Marketing | Green Mountain Energy | Ohio Lottery, | Canada Post | Manitoba Liquors and Lottery | NY Waterway | Havas Media| DentsuX | 160over90 | Generator Media | Mitchell and Palmer | Planit advertising| Dyversity |Allied Global Marketing

ACCOUNT MANAGER

Appier
Singapore
11.2021 - 03.2023
  • Identify key account growth opportunities with external and internal stakeholders
  • Manage campaign launch and ongoing operations, including market research, troubleshooting, budget management, and reporting
  • Managing and growing existing accounts by identifying opportunities for upsell and cross-sell
  • Collaborating with internal teams, including sales, technical support, and product teams, to deliver outstanding customer service and solutions
  • Providing clients with regular reports and insights to help them optimize their campaigns

Key Accounts Managed:

SEA | Lazada, Pepsi, Citibank, Shopee, Traveloka, LA Bold, Lenovo

AUNZ | Betashares, 13 Cabs, Odd Fish Media, Play OJO, Klarna

PH | Toyota, Nissan, MG Auto, Robinsons Land Corp, Watsons, Gatorade

IN | Tata 1 MG, Myntra, Maruti Suzuki, Clear Trip, Amazon, Paytm, Philips

MYSG | Job Street, Zalora, Philips, Food Panda, Heineken, KFC, Dockers, Levi’s, Gumi War of Visions

VN | Cellphone S, Gzone Wonderland, TP Bank, TecomBank, Vespa, Estee Lauder, Be Ride

US | Space shooter, Gumi War of Visions, Water Sort Puzzle, Ball Sort Puzzle

PARTNER MANAGER-AGENCY

Meta via (TDCX)
Singapore
09.2016 - 10.2021
  • Managed book of business worth $1 to $4 million across Oceania Agency accounts
  • Proactively called Clients to bring in new customers, maintaining 80% conversion rate
  • Secured high-value accounts through consultative selling
  • Researched emerging industry trends, new applications, concepts, and procedures for clients to update current training curriculum
  • Maintained an extensive knowledge of competitor's offerings and presence in assigned territory.

ACCOUNT MANAGER - DIRECT RESPONSE | APAC

  • Helping CEOs and Entrepreneurs of next-gen Unicorn SMBs map their digital footprint on Facebook.
  • Driving product adoption and Revenue by working cross-functionally within sales and other Facebook organizations.
  • Achieved marketing and sales objectives and budget has given quarterly and yearly ($66 million per Quarter- Site Level Target).

MARKETING MANAGER

Layam Advertising
India, Chennai
04.2015 - 09.2016
  • Directed and coordinated marketing activities and policies to promote products and services
  • Developed and implemented campaigns for email, online advertising, search engines, and direct mail
  • Implemented marketing strategies which resulted in 12% growth of our customer base

ASSOCIATE ADVERTISEMENT SPECIALIST

The Hindu
India, Chennai
05.2012 - 07.2013
  • Communicating and Designing activities for student house paper journal involved in a webzine, cultural contest, and events
  • Created initial designs for advertising circular pages within production deadlines
  • Produced retail and classified display advertising for daily and weekly news publications

Education

MA Broadcast Communication -

M.O.P Vaishnav College For Women

BSc Computer Application -

Lady Doak College

Skills

  • Analytical Skills: Google Analytics, Data analytics, AI-driven metrics, Facebook and TikTok Analytics, Twitter ads Optimization, LinkedIn Leads Generation
  • Business Operations: Budget negotiation, Cross border operations, Consultative selling, Churn management, QA validation, Account management, Client retention, Technical Aptitude, Sales Skills
  • Marketing Automation: Paid media management, Programmatic, Performance marketing, Influencer marketing, Keyword management, Content management
  • Creative Assistance: Graphic designing, Creative production, Web development, Content Creation

Technology and Tools

  • Data analysis: Tableau, Grafana, App Annie, Power BI, Statistica
  • CRM Database: Salesforce
  • Creative Tools: Adobe Creative Suite, Canva
  • Mobile attribution: Appsflyer, Branch, Adjust, Kochava, Singular
  • Collaboration: Quip, Slack, JIRA
  • Ad tech: RTB optimizer, NEXD
  • Social media management: Hootsuite, Sprout Social
  • Office suite: Microsoft Office Suite
  • Programmatic Platform: Google Display & Video 360, Amazon DSP, Trade Desk, Live Ramp

Accomplishments

Growth and Performance Trajectory: illumin
Revenue Retention: Achieved a remarkable revenue retention of USD 1,285,676.
Decreased Revenue: Successfully minimized revenue decrease to less than 5%
Logo Retention: Achieved a high logo retention rate of 90%, indicating a strong ability to retain and satisfy our client base.
New Business: Introduced new clients to the market by discovering the marketing budgets of the agencies with potential clients that could use illumin’s product.
Customer Satisfaction (CSAT): Attained an outstanding CSAT score of 95%, reflecting the commitment to delivering exceptional service and meeting customer expectations.
Incremental: Exceeded expectations with a remarkable 96% growth in incremental quarter over quarter, surpassing the targeted 80% incremental.

Achievements & Awards: Meta

● Achieved Highest Pitch % (Globally) with Market Coverage of 85%

● Product Action Rate of 70%.

● Exceeded Revenue goals with the growth of 125% consecutive Q.

Top - Sales Performer Award, APAC.

Certification

  • Facebook Blueprint - Media Buying Professional
  • Facebook Blueprint - Discovery Commerce Specialist
  • Arena Multimedia- Web and Graphics

Timeline

CLIENT SUCCESS MANAGER

illumin (Acuity ads Inc.)
04.2023 - Current

ACCOUNT MANAGER

Appier
11.2021 - 03.2023

PARTNER MANAGER-AGENCY

Meta via (TDCX)
09.2016 - 10.2021

MARKETING MANAGER

Layam Advertising
04.2015 - 09.2016

ASSOCIATE ADVERTISEMENT SPECIALIST

The Hindu
05.2012 - 07.2013

MA Broadcast Communication -

M.O.P Vaishnav College For Women

BSc Computer Application -

Lady Doak College
SRI PRIYA