Summary

Overview

Work History

Education

Skills

Timeline

Sreepriya Nirmala

Toronto

Summary

Senior Adobe Experience Platform (AEP) & Adobe Journey Optimizer (AJO) Consultant with 8+ years of experience architecting, implementing, and optimizing enterprise-grade customer experience and marketing automation solutions across clients in the USA and Canada. Expert in Real-Time CDP, XDM schema design, identity resolution, event-based triggers, and cross-channel journey orchestration. Proven track record of integrating Adobe Experience Cloud applications to deliver personalized, scalable, and compliant customer experiences across digital ecosystems.

AEP Data Architecture & XDM Schema Design

Built scalable XDM schemas, identity namespaces, and data structures aligned with enterprise CDP architecture and real-time activation needs.

Real-Time Ingestion & Identity Resolution

Implemented batch and streaming pipelines with deterministic and probabilistic identity stitching to maintain accurate unified customer profiles.

Adobe Journey Optimizer (AJO) Execution

Developed multi-step real-time and scheduled journeys using event triggers, decision logic, and personalized actions across email, mobile, and web channels.

Segmentation & Audience Activation

Created dynamic and rule-based segments for activation across RT-CDP, Adobe Campaign, and custom destinations to support targeted marketing initiatives.

Adobe Experience Cloud Integrations

Integrated AEP with Analytics, Campaign, and Target to enable consistent omnichannel personalization and measurement.

Data Governance, Privacy & Compliance

Applied consent policies, governance rules, and data safeguards to ensure compliant handling of customer data across AEP environments.

Performance Optimization & Operational Monitoring

Optimized dataset performance, monitored profile stitching accuracy, and ensured ingestion workflows met SLAs for enterprise-scale deployments.

Overview

years of professional experience

Work History

Senior Adobe AEP / AJO Consultant

Critical River Inc

05.2023 - Current

Architected AEP data structures, including advanced XDM schemas, multi-source datasets, and complex identity stitching strategies.
Led the end-to-end implementation of Real-Time CDP, establishing profile governance, merge policies, and identity resolution rules.
Designed high-impact behavioral and predictive segments for activation across AJO, Target, and external destinations.
Built event-driven journeys in AJO using real-time triggers, conditional logic, and dynamic personalization rules.
Oversaw batch and streaming ingestion pipelines, integrating CRM, POS, mobile, and web systems into AEP.
Collaborated with cross-functional teams to ensure data mapping accuracy, governance alignment, and profile completeness.
Managed Adobe I/O integrations and custom API workflows for real-time updates and activation.
Led technical workshops, UAT cycles, and post-launch optimization sessions with enterprise clients.
Produced detailed documentation and reusable components to accelerate AEP deployments.

Adobe Experience Platform Engineer

DigitalCX Innovations

Toronto

02.2020 - 04.2023

Implemented XDM-compliant schemas supporting customer lifecycle, attribution, and omnichannel interaction data.
Designed and maintained ingestion workflows spanning Azure Data Lake, AWS S3, and real-time event streams.
Developed data prep transformations, validation rules, and automated quality checks for large datasets.
Configured AEP components including Sources, Destinations, Identity Service, and Profile Service.
Integrated AEP with Analytics, Target, Campaign Standard, and external marketing systems.
Participated in architecture reviews to ensure scalability, governance, and privacy compliance (GDPR, CCPA).
Conducted segmentation audits, performance tuning, and ingestion troubleshooting.

Adobe Campaign & Digital Marketing Developer

Maverick Innogarage

Whitby

02.2017 - 01.2020

Built and automated multi-channel journeys in Adobe Campaign across email, SMS, push, and web channels.
Integrated Adobe Campaign with CRM systems using API workflows, ETL jobs, and SQL-based automation.
Designed dynamic personalization scripts using JavaScript and SQL for transactional and promotional campaigns.
Developed performance dashboards using Adobe Analytics, monitoring CTR, conversions, and user engagement.
Supported campaign governance, compliance, and lifecycle optimization for US and Canadian marketing teams.
Participated in cross-functional marketing technology projects involving Adobe Experience Cloud tools.