Sreeni Kompalli

Strategic Leadership & Business Impact:

• Oversaw $10M+ annual budgets, maximizing ROI and operational efficiency.
• Reduced marketing spends by 10% through data-driven decision-making and advanced analytics.
• Drove significant revenue growth through strategic initiatives and effective team leadership.
• Advised C-suite executives on business and technology strategies, fostering collaboration and aligning organizational goals.
• Championed innovation, implementing emerging technologies to maintain a competitive edge.

Technology Vision & Implementation:

• Developed & executed comprehensive technology roadmaps leveraging AI and cutting-edge technologies to deliver enterprise-level, omnichannel experiences.
• Architected scalable cross-cloud solutions (Salesforce, SFMC, MuleSoft, AWS, Google Cloud) applying best practices in architecture, application lifecycle, and release management.
• Designed and implemented cross-cloud architectures using SFMC, MuleSoft, AWS,Google Cloud, Einstein, and Marketing AI.
• Led high-scale integration projects with SFMC, Service Cloud, Sales Cloud,Veeva, Sitecore, and IQVIA connectors.
• Integrated CRM, CDP, AI/ML, Data Lakes, and content management platforms, optimizing campaign performance and customer interactions.
• Strengthened data governance and compliance by implementing robust security protocols (GDPR, CCPA).

Team Leadership & Development:

• Managed and mentored a high-performing team of 70+ professionals, fostering a culture of excellence and achieving a 15% increase in team productivity.
• Developed and mentored cross-cloud architects, creating robust CTA programs and trainings.
• Provided leadership support for technical and sales teams, reviewing architectures and RFPs.
• Built strong relationships with top decision-makers to identify opportunities and grow accounts.

Customer Engagement & Results:

• Implemented real-time strategies across web, marketing, sales, and service channels, increasing customer engagement by 30% through personalized omnichannel experiences.
• Defined strategic direction and provided SME expertise for marketing technology roadmaps.
• Drove efficiency and profitability by partnering with Salesforce and other key technology vendors.

• Assist the executives in the development of roadmap for tech implementations
• Managed Salesforce CRM & SFMC migration projects from legacy systems
• Developed reusable components for the deployments and enhancements optimizing development costs by 30%

• Designed & Developed Apps using Salesforce & Microsoft technologies to reduce development time to 50%