SPOORTHI SRINIVASA
Brampton,Ontario
Summary
Passionate marketer with a demonstrated record of success in brand management and campaign development. Successful at planning & executing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities to drive market share and profitable growth across beauty & CPG industries.
Overview
10
10
years of professional experience
Work History
BRAND MANAGER
MONDELEZ INTERNATIONAL INC.
Toronto, ON
01.2019 - 11.2023
- Innovation lead for various brands including Sour Patch Kids, Maynards, Halls, Dentyne, Trident & Ritz bringing top performing innovations to the category
- Packaging redesign
- PPA strategy
- IBP
- Budget management
- Media KPI driven TV & digital media plans & led Canadian driven creative
- Led organic social strategy for Ritz
- Partnerships (Ritz & Crackerbarrel and SPK & Xbox)
- Supported the acquisition team in the transition of Trident & Dentyne businesses to a new company, inspired and educated xxx
CATEGORY ANALYST
COTY CANADA INC.
Toronto, ON
10.2016 - 12.2018
- Automated monthly Nielsen and NPD Reports for Cosmetics, Nailcare, Hair Colour, and Coty Luxury to efficiently share results with the team and reduced a week’s work load into 1 day
- Analyzed data and provided insights on gaps and opportunities by category & retailer to support sales friendly communications
- Owned wall productivity analysis and recommended ads/deletes to Coty portfolio to ensure optimal shelf presence
- Analyzed TPR/Feature/Display strategies of Coty and competitors to develop winning go-to market strategies with cross-functional teams
- Developed deep dive reviews and detailed competitive insights with actionable recommendations based on market trends
MARKETING ASSOCIATE
CHURCH & DWIGHT
Mississauga, ON
08.2015 - 12.2015
- Collaborated with key internal teams (trade marketing, category management, supply chain, finance, regulatory affairs, and product development) on innovation projects and packaging renovations
- Worked externally with advertising and public relations agencies, graphic designers, creative production partners & material suppliers on packaging redesigns, in-store marketing and creative production
- Used Nielsen to provide a detailed analysis of brand performance and competitor activity (pricing, distribution, promotion, category reviews) to support strategic brand decisions for RUB A535, Batiste, Vitafusion and Lil Critters
CATEGORY ANALYST
EXIDE TECHNOLOGIES
Mississauga, ON
01.2015 - 04.2015
- Used strong analytical skills to collect and evaluate customer sales and North American market data to make recommendations based on market trends
- Accurately performed systematic category management as a tool to grow sales and profitability
- Created and implemented resources (sales reports, promotional packages, trade sheets etc.) that enabled the field sales team to be successful in all channels
- Established forecasting tools and communicated data to supply chain
COMMUNICATIONS INTERN
REACH FOR THE RAINBOW
Toronto, ON
05.2014 - 08.2014
- Assisted with the planning and coordination of big budget events (25th annual conference, Manitoulin golf tournament, The Crystal Ball), generating over $1.1 million for children with disabilities across Ontario
- Assisted with the design and layout of the auction catalogue and company magazine using Microsoft Publisher and Adobe Photoshop in addition to using innovative marketing language to create product descriptions
- Created donor proposals and updated donor files & financial accounts
Education
Honours Bachelor of Business Administration with Co-op - Marketing Management
WILFRID LAURIER UNIVERSITY
Waterloo, ON08.2016
Skills
- Brand and Innovation Management
- Brand Positioning
- Marketing Strategy
- Commercialization
- Strategic Partnerships
- Media Planning
- Digital Marketing
- Social Media Management
- Omni-channel Marketing
- Business Insights & Analytics
- Project Management
- Budget Management
- Proficient in Microsoft Office (advanced skills in Excel & PPT)
- Nielsen & NPD Expert
- Trilingual: English, Hindi, Kannada
Affiliations
PRESIDENT, EAST MEETS WEST EXECUTIVE COMMITTEE Waterloo ON April 2013 – April 2014
- Lead a team of 15 executives to host successful events, promote them, gather sponsors, and manage the budget to to promote the south Asian community in Laurier
INSTRUCTOR AND STUDENT, DANCE Brampton ON, January 2009 – September 2014
- Academy of Cre8ive Arts (Bollywood dance academy)
- Odyssey dance (classical Indian dance)
BRAMPTON SPRINGDALE YOUTH ADVISORY COUNCIL Brampton ON January 2010 - January 2012
- Addressed teen issues such as violence, alcohol and drug abuse, raised money, organized fundraisers and brought awareness to the community
Timeline
BRAND MANAGER
MONDELEZ INTERNATIONAL INC.
01.2019 - 11.2023
CATEGORY ANALYST
COTY CANADA INC.
10.2016 - 12.2018
MARKETING ASSOCIATE
CHURCH & DWIGHT
08.2015 - 12.2015
CATEGORY ANALYST
EXIDE TECHNOLOGIES
01.2015 - 04.2015
COMMUNICATIONS INTERN
REACH FOR THE RAINBOW
05.2014 - 08.2014
Honours Bachelor of Business Administration with Co-op - Marketing Management
WILFRID LAURIER UNIVERSITY
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