Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
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Spencer Haynes

Spencer Haynes

Maple Ridge,Canada

Summary

Results-driven Sales and Key Account Manager with over 20 years of experience driving revenue growth, building brand presence, and expanding market share across beverage and consumer packaged goods industries. Proven ability to manage high-performing territories, lead product launches, and build lasting client relationships. Recognized for strategic thinking, strong negotiation skills, exceeding sales targets, and delivering strong ROI through strategic business planning.

Overview

25
25
years of professional experience

Work History

Territory Manager

PACIFIC WESTERN BREWING
07.2018 - Current
  • Manage tactical and strategic direction of products to achieve sales and business goals including promotion and marketing of the brand in different business scenarios.
  • Have grown territory sales by 15% year over year.
  • Merchandise accounts to create equal spacing and functional layout perfected for customer foot traffic patterns.
  • Secure shelf space and expanded distribution of innovation products.
  • Maintain professional relationships with suppliers, store managers, and employees.
  • Leverage understanding of competitive marketplace to project potential threats and opportunities in the marketplace.
  • Plan and conduct weekly sales meetings with accounts to keep staff and Management engaged and up to date on new products.
  • Increase sales volume and expand product line to current and new retailers.

Market Manager, BC

ROCKSTAR ENERGY DRINK
05.2005 - 11.2017
  • First hire for Rockstar Canada, reporting directly to the VP.
  • Planned and executed marketing and brand strategies across BC.
  • Developed customized programs for key retailers and regional partners.
  • Aided in annual operating plan including product mix, innovation, pricing, and distribution.
  • Oversaw brand rollouts with 8 PepsiCo branches and 7 Coca-Cola branches across BC.
  • Built long term partnerships across the on-premise market to grow volume and distribution.
  • Generated new business with marketing initiatives and strategic planning. Managed various products through their life cycle.

Sales Associate

Future Shop
Coquitlam, BC
01.2002 - 01.2005
  • Delivered personalized tech solutions to customers, focussing on electronics home, entertainment, and mobile devices.
    Consistently exceeded monthly sales goals through strong product, knowledge and customer service.
    Educated consumers on product features warranties and promotions to drive upsells and bundled purchases.
    Assisted in inventory management restocking and maintaining clean organized displays.
    Worked collaboratively with team members to meet store targets and ensure smooth daily operations.

Sales Associate

DISNEY CRUISE LINES
07.2001 - 12.2001
  • Delivered exceptional guest service in Disney branded onboard shops, maintaining a fun professional atmosphere.
  • Assisted with restocking, inventory control, and product displays with brand standards.
  • Supported onboard events and themed sales promotions, contributing to team revenue goals.
  • Handled point of sale transactions, returns, and guest inquiries efficiently and with focus on Disney's customer experience values.

Sales Associate

CARNIVAL CRUISE LINES
01.2001 - 07.2018
  • Managed sales and customer service in high traffic on board gift shops, constantly meeting or exceeding daily sales targets.
  • Oversaw liquor and tobacco inventory and sales, including regulatory, compliance and secure storage.
  • Conducted regular stock rotation and merchandising to maximize sales and maintain visual standards.
  • Processed cash in card transactions with accuracy in a fast-paced international retail environment.
  • Provided personalized shopping experience to guests from diverse, cultural backgrounds.

Education

Realestate

UBC Sauder School Of Business
Vancouver, BC
12-2011

Grade 12 Diploma -

North Delta SR Secondary
North Delta
01.2011

Skills

  • Negotiation & Closing
  • Revenue Growth & Sales Strategy
  • Business Development & Planning
  • Product Launches & Innovation
  • Key Account Management
  • Brand Marketing & Promotions

Affiliations

Ridge Meadows Soccer Club

Youth Soccer Coach

2022-Present

●Volunteer as head coach for a local youth soccer

team, leading weekly practices and weekend games.

●Developed and coached the team from recreational

level to the high performance league through

structured training and skill development.

●Created a positive team first environment focused

confidence, discipline and growth.

●Coordinate with parents league, officials, and fellow

coaches to ensure smooth season operations.

Timeline

Territory Manager

PACIFIC WESTERN BREWING
07.2018 - Current

Market Manager, BC

ROCKSTAR ENERGY DRINK
05.2005 - 11.2017

Sales Associate

Future Shop
01.2002 - 01.2005

Sales Associate

DISNEY CRUISE LINES
07.2001 - 12.2001

Sales Associate

CARNIVAL CRUISE LINES
01.2001 - 07.2018

Realestate

UBC Sauder School Of Business

Grade 12 Diploma -

North Delta SR Secondary

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Spencer Haynes