Sowjanya Raavi

● Contributed to team sales goals by consistently exceeding individual performance targets and fostering a collaborative work environment.

● Executed personalized sales strategies by understanding customer preferences, achieving a 25% increase in upselling key product lines.

● Optimized store displays and product arrangements, leading to a 20%growth in impulse purchases and enhanced visual appeal.

● Operated POS systems seamlessly, processing transactions, managing cash and card payments, and ensuring 100% accurate register balancing to support efficient store operations.

● Recommended Sales and Marketing strategies to acquire new clients which led to a 25% increase in revenue

● Trained a team of 4 members to use CRM tools such as Hubspot, Apollo.ai, Zoominfo and Microsoft Office leading to 90% utilization of CRM and Lead generation tools

● Conducted industry analysis to identify business development growth areas for clients, which increased average revenue by 15%

• Coordinated cross-functional teams and resolved conflicts, maintaining a positive work environment throughout the project lifecycle.
• Negotiated contracts with vendors and suppliers, securing quality materials at competitive prices for efficient use of resources.
• Led a high-performing sales team of 12 in B2B and B2C business, providing coaching and ongoing support to ensure success.
• Conducted market research to identify new business opportunities and stay ahead of industry trends.
• Created and expanded sales presentations to new and existing customers increasing net sales revenue by 40% in sales in B2B segment and 25% in B2C segment.
• Improved brand visibility with well-executed promotional campaigns and engaging social media content.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Revenue generation from Admissions for the allocated zone for the academic year 2018. (Achieved a target of 144 admissions which was 120% of the target)
• Hired and Trained junior marketing staff of 8, elevating team capabilities and performance to achieve the set targets.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.