Sourabha Shakya
Mississauga,Canada
Summary
Diligent Senior Product Manager offering ten years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Overview
12
12
years of professional experience
Work History
IT Project Manager
Whowhatwhy.org
Toronto
07.2022 - Current
- Developed project management roadmap to define project objectives, timelines and milestones using Notion.
- Developed project plans to identify critical issues, approaches and performance metrics.
Product Management Consultant
ABP Network
, India
08.2021 - 02.2022
- Managed ABP News mobile apps on Android and iOS platforms; 2 million MAUs
- Identified new business requirements through analyzing market data, customer requirements, competitive offerings and overall industry direction.
- Performed market research and launched new features to increase user engagement by 5% on detail pages.
- Provided research and development on churn rate to increase retention of customers by 15%.
- Worked with the development team on the design and requirement management of new and existing products.
- Reviewed design specifications, quality assurance plans and demonstration scripts and reduced average bugs by 30% per release.
Senior Product Manager
TV Today Network, India Today Group
Noida, India
11.2018 - 07.2021
- India’s most-watched TV news channel, 300 million viewers and $25 million in annual revenue
- Formulated and implemented a strategy to grow AajTak app users from 3 million to 16.5 million MAUs by managing a roadmap focused on UX, reliability, and scalability.
- Launched general election widgets and managed 1 million concurrent users, that is over 20 x more concurrent users.
- Managed backlog and led a team of developers as a product owner.
- Oversaw Product Increment Planning, user stories, use cases, full-stack build/test/deploy, and release plans
- Managed cross-functional dev and testing team that reduced crash rate from 1.50% to 0.50%
- Risk identification and risk mitigation to ensure a proper app release by leading more than 1,000 test cases per release.
- Managed internal and external stakeholders through targeted communication.
- Implemented Google Analytics for Firebase guide for the development teams.
- Coordinated innovative product strategies such as the introduction of radio features and gamification to accomplish marketing objectives and boost long-term profitability.
Senior Product Manager (Product Head)
DB Corp
, India
03.2018 - 10.2018
- Hired and led a team of developers, product managers, quality assurance, and analytics.
- Conceptualized and relaunched the flagship mobile app – Dainik Bhaskar Plus, and achieved 50% growth in daily active users.
- Coordinated with outsourced development vendor for timely delivery of the project.
Product Operations Manager
Times Internet
, India
09.2016 - 03.2018
- Launched Astrospeak e-commerce store in Hindi, contributing 20% of overall sales.
- Created product roadmap, prioritized features, and end-to-end delivery
- Prepared user stories with explanations and managed projects using Jira
- Improved flow of payment process to reduce drop-off by 30%
Manager
Nine Dot Nine Group
, India
05.2010 - 08.2016
- Created profitability model to drive key strategic roadmap to drive 10 million INR revenue.
- Conceptualization, wireframe, mock-up UIs and PRDs, led the engineering team
- Launched Digit.in in 12 Indian languages and contributed 50% growth in traffic.
Education
Research Analyst Graduate Certificate - Research Analyst
Humber College
08.2022
Project Management Graduate Certificate -
Conestoga College
Kitchener, ON12.2021
Post Graduate Diploma in Management - Management
EMPI Business School
New DelhiBachelor of Science - Computer Science
APJ Abdul Kalaam University
IndiaSoftware Processes And Agile Practices - Product Management
University of Alberta
Edmonton, AB2022
Agile Project Management Certificate - Project Management - Information Technology
Google
2022
Team Kanban Practitioner Certificate - Agile Development
IZenBridge
New Delhi2017
Agile, Scrum, and Kanban Certificate - Agile Development
Times Internet University
India2018
Skills
- Agile Product Management, Scrum, Kanban, Jira, Microsoft Project
- Aha, Asana, Productboard, Mondaycom, ClickUp, Trello
- Notion, Coda, Shortcut, Miro, Slack, Figma, Framer
- SQL, SPSS, Power BI, Google Data Studio
- Firebase Analytics, Google Analytics, CleverTap, Postman
- Strong data analytics, Expert in MS Excel, Macros, Power Query
- Lean Product Management, Wireframing, and Mockups
- Research and trend analysis
- P&L Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
IT Project Manager
Whowhatwhy.org
07.2022 - Current
Product Management Consultant
ABP Network
08.2021 - 02.2022
Senior Product Manager
TV Today Network, India Today Group
11.2018 - 07.2021
Senior Product Manager (Product Head)
DB Corp
03.2018 - 10.2018
Product Operations Manager
Times Internet
09.2016 - 03.2018
Manager
Nine Dot Nine Group
05.2010 - 08.2016
Research Analyst Graduate Certificate - Research Analyst
Humber College
Project Management Graduate Certificate -
Conestoga College
Post Graduate Diploma in Management - Management
EMPI Business School
Bachelor of Science - Computer Science
APJ Abdul Kalaam University
Software Processes And Agile Practices - Product Management
University of Alberta
Agile Project Management Certificate - Project Management - Information Technology
Google
Team Kanban Practitioner Certificate - Agile Development
IZenBridge
Agile, Scrum, and Kanban Certificate - Agile Development
Times Internet University
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