Soumyajit Moitra
Waterloo,Canada
Summary
Hello! I’m Soumo, a digital marketing professional with a diverse background across industries and agencies. With industry-recognized certifications and a sharp eye for detail, I’ve helped businesses of all sizes enhance their online presence, engage their target audiences, and boost conversions. Now based in Canada, I’m excited to bring my expertise to a new market and am actively seeking part-time opportunities in Marketing, Advertising, Public Relations, and Business Development. Let’s connect and explore how I can help your brand reach new heights!
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Galaxy Of Homes
12.2023 - 08.2024
- In-house role where I successfully planned and executed strategic campaigns on Google, Facebook and LinkedIn
- This led to achieving a 60% average increase in lead generation in the first three months, alongside significant growth in brand awareness and engagement
- I also managed a team in creating impactful content for blogs, social media, PR, and email campaigns, while managing website optimization and SEO efforts to enhance visibility
- Within six months, I designed three brand websites, including one launch and two in development
- I efficiently allocated budgets for cost-effective marketing and leveraged analytics to optimize paid campaigns
Senior Digital Marketing Specialist
Kogito IT Services
05.2023 - 08.2023
- An agency-based role where I spearheaded digital marketing efforts of several clients overseeing their SEO, social media, email, and PPC campaigns
- Conducted in-depth keyword research to enhance both paid and organic SEO performance, while driving lead generation through LinkedIn and Google Ads
- Optimized lead nurturing processes using email marketing, content creation, and landing pages
- Consistently managed campaign budgets to ensure cost-effective outcomes
Social Media Marketing Specialist
Databazaar Digital
03.2022 - 03.2023
- Crafted engaging content, managed over $30k in monthly budgets for social media and Google ads of clients, developed performance reports for campaigns, and implemented strategies to elevate brand visibility
Product and Marketing executive
IX Telecom
04.2019 - 12.2020
- I crafted thoughtful content across social media, websites, blogs, videos, and sales materials, collaborated with media to maintain a positive brand image, and contributed to winning industry awards through participation in major corporate events
Education
Post-Graduate Diploma - Strategic Marketing Communications
Conestoga College
11.2024
Masters degree - Marketing and Brand Management
Oxford Brookes University
12.2018
Pre-Masters Diploma - English Language & Study Skills
Oxford Brookes University
12.2015
Bachelor of Commerce - Major in Accounting
University of Calcutta
05.2014
Skills
- Digital Marketing
- Social Media Management
- Paid Advertising
- Search Engine Optimization
- Content Marketing
- Copywriting
- Email Marketing
- Marketing Analytics
- Public Relations
- Client Servicing
- Customer Support
- Sales
Marketing tools used
- Google Ads Manager
- Meta Ads Manager (Facebook)
- Linkedin Campaign Manager
- Google Search Console
- SEMrush
- Wordpress CMS
- Loomly / Hootsuite
- Basecamp
- Canva
- MailChimp / Omnisend
- Google Analytics
- Microsoft Office Tools
Certification
- Digital Marketing Certification, Google Digital Garage
- Social Media Marketing, Hubspot Academy
- Google Ads Search, Google Skillshop
- Advertising on LinkedIn, LinkedIn Learning Centre
- Google Analytics, Google Analytics Academy
- Quality Management System (QMS) MS ISO 9001: 2015, Seawaves
Accomplishments
- Branding Association of Malaysia Awards - Most Outstanding Malaysian Telco Brand 2019 - IX Telecom
- Star Media Outstanding Business Awards - Most Promising Malaysian Brand 2019 - IX Telecom
- ASEAN Business Awards 2019 -SME Excellence in employment 2019 - IX Telecom
- Carrier Community Global Awards 2020 - Funkiest Operator in the Community - IX Telecom
Languages
English
Native or Bilingual
Hindi
Full Professional
Bengali
Native or Bilingual
Timeline
Digital Marketing Manager
Galaxy Of Homes
12.2023 - 08.2024
Senior Digital Marketing Specialist
Kogito IT Services
05.2023 - 08.2023
Social Media Marketing Specialist
Databazaar Digital
03.2022 - 03.2023
Product and Marketing executive
IX Telecom
04.2019 - 12.2020
Masters degree - Marketing and Brand Management
Oxford Brookes University
Pre-Masters Diploma - English Language & Study Skills
Oxford Brookes University
Bachelor of Commerce - Major in Accounting
University of Calcutta
Post-Graduate Diploma - Strategic Marketing Communications
Conestoga College
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