Soumya Kachrodia

Business Unit: Cloud & Insurance, Geo - NA, EU & APAC

• Inbound Marketing: Leveraged diverse channels for demand generation, showcasing strong data analysis and strategic thinking skills.
• Campaigns: Planned and implemented digital marketing campaigns, accelerating pipeline growth by 40% using ACT-ON, Demandbase, HubSpot, and Content Syndication, demonstrating expertise in marketing automation, lead nurturing, and analytics.
• Events: Executed high-impact Snowflake event 2023 & AWS reinvent, generating 200+ MQLs translating into SQLs, showcasing exceptional event planning, management, and leadership.
• Vendor Management: Collaborated with external vendors/agencies from US, UK, and India, exhibiting effective management, negotiation, and adaptability.
• Content Management: Led thought leadership content creation with Team, increasing website traffic by 30% and lead engagement by 25%, showcasing proficiency in content strategy, audience engagement, and strategic vision.

Unit: Account Based Marketing, Geo - NA

• ABM Program Leadership: Led end-to-end ABM programs, driving demand generation via diverse channels for a 20% lead conversion increase. Proficient in ABM strategy and channel marketing.
• Content Marketing: Implemented a robust content marketing plan, positioning Hexaware as a preferred partner through blogs, media coverage, and trans-media content. Skilled in content marketing and brand positioning.
• Global Sales Campaign: Executed global sales campaigns with advanced marketing automation tools, leading to a 30% rise in customer retention. Expert in marketing automation, lead nurturing and Analytic thinking.
• Event Management: Successfully organized the 17th partnership event in Chicago, fostering strong stakeholder relationships, resulting in a 40% increase in collaboration opportunities.