Soufiane Lamrabet
Gatineau,Quebec
Summary
Results-oriented Digital Marketing and Web Content Specialist with expertise in crafting and managing high-quality, policy-compliant content to enhance visibility and engagement across web platforms and social media. Skilled in tools like Looker Studio, Semrush, and Google Analytics 4, with a proven ability to deliver data-driven strategies. Experienced in coordinating website design, development, and content management to align with organizational marketing goals, ensuring SEO, accessibility, and user-centric design principles are met. Demonstrated ability to deliver measurable impact in dynamic corporate, academic, and agency environments. Bilingual in English and French, offering strong collaboration and problem-solving skills.
Overview
8
8
years of professional experience
Work History
Bilingual Digital Marketing Specialist
University of Ottawa (Faculty of Social Sciences)
07.2023 - Current
- Build and update faculty website content in alignment with established guidelines.
- Develop streamlined procedures to improve efficiency in page creation and editing requests.
- Maintain SEO and accessibility scores above 85% through regular quality assurance monitoring and corrective actions.
- Launch, monitor, and optimize tailored social media ad campaigns to drive engagement and meet performance targets.
- Conduct in-depth SEO analysis with SEMrush, providing actionable recommendations to improve rankings through technical optimization aligned with the latest algorithms.
- Develop comprehensive Looker Studio/GA4 dashboards to deliver actionable insights into web traffic and user behavior for academic units.
- Create data visualization dashboards in Looker Studio to track web and social media performance using API integrations.
- Build a competition matrix visualization to monitor domain ranking against key competitors, leveraging Tranco’s API.
- Explore innovative AI applications for ideation, content generation, compliance checks, workflow optimization, and enhancing SEO strategies.
Bilingual Digital and Social Content Coordinator
3M Canada
05.2022 - 11.2022
- Planned and published corporate content across owned social channels using Opal and Sprinklr.
- Extracted insights from social and blog performance results, building PowerPoint presentations proposing edits that lifted engagement rate 18% in 6 months.
- Achieved and maintained double-digit average engagement rate on social through strategic campaign adjustments, collaborating with agency partner.
- Proposed UI and code improvements to corporate marketing blog, achieving 22% increase in page load speed, 15% improvement in average page scroll depth, and a PageSpeed performance score of 92.
- Edited and published rich marketing blog content through Uberflip.
- Audited digital assets, identified and replaced outdated or non-compliant assets, and facilitated transition from Celum to Adobe Creative Cloud Digital Asset Management.
- Translated and proofread social copy and blog content.
- Shared relevant content on employee advocacy platform using VoiceStorm.
Bilingual Digital Engagement and Social Listening Specialist
11.2019 - 05.2022
- Decreased average response time across social accounts 38% in 3 months through responsive moderation in English and French, simultaneously improving other key performance indicators (KPI), including average response rate and sentiment.
- Tracked online conversation and built insightful social listening dashboards using Brandwatch data, summarizing topics, identifying issues, and informing decisions reducing negative sentiment 12%.
- Responded to customer inquiries and product reviews on partner eCommerce websites using Bazaarvoice, maintaining minimal average response time below 12-hour target.
- Managed user access requests through Adobe Workfront.
Social Media & Web Design Specialist
AD/HOC Agency
07.2017 - 03.2019
- Created, managed and optimized digital campaigns for key clients, including Nissan, L’Oréal, Avis, and Marco Telecom.
- Grew Nissan Morocco combined Facebook and Instagram audience 18% in 9 months using thumb-stopping posts and fostering positive conversation through engaging moderation.
- Generated 300+ qualified leads and secured 35 test drive bookings based on Facebook and Instagram ad campaigns targeting auto enthusiast custom audience.
- Automated client’s social results report using a VBA script, saving 5 working hours per month.
- Curated content, edited and distributed newsletters through MailChimp and SendinBlue.
- Built and maintained 10+ websites and landing pages using WordPress.
- Assessed websites: deployed plugins, improved security and performance.
- Managed domain names, hosting accounts and backups.
Education
Bachelor’s Degree - Computer Sciences and Networks
Institute of Management and Business Technology
Rabat, MoroccoDiploma - 3D Printing
University of Southern Brittany
Lorient, FranceSkills
- Looker Studio
- PowerBI
- Semrush
- Siteimprove
- Google Analytics 4
- Tag Manager
- WordPress
- Drupal
- HubSpot
- GPTs
Languages
Fluent English and French
Timeline
Bilingual Digital Marketing Specialist
University of Ottawa (Faculty of Social Sciences)
07.2023 - Current
Bilingual Digital and Social Content Coordinator
3M Canada
05.2022 - 11.2022
Bilingual Digital Engagement and Social Listening Specialist
11.2019 - 05.2022
Social Media & Web Design Specialist
AD/HOC Agency
07.2017 - 03.2019
Bachelor’s Degree - Computer Sciences and Networks
Institute of Management and Business Technology
Diploma - 3D Printing
University of Southern Brittany
Expertise includes
- Web
- Digital Analytics
- Social Media Management
- Data Visualization
- Automation
- Search Engine Optimization (SEO)
- Content Management Systems (CMS)
- Web Quality Assurance
- Email Marketing
- Customer Relationship Management (CRM)
- AI Exploration