Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Interests
Timeline
Generic

Sorrel Nicholl

Toronto,ON

Summary

Experienced Account Director specializing in developing strategic partnerships, delivering exceptional client service, and leading cross-functional teams to achieve business objectives. Proven ability to analyze market trends, identify opportunities, and implement innovative solutions to enhance client satisfaction and retention.

Overview

2025
2025
years of professional experience
1
1
Certification

Work History

Senior Account Director

Grey Health
09.2021 - Current
  • Hired as Account Director and promoted to Senior Account Director in May 2022.
  • Team Lead in the $1.9M Olumiant (a tablet treatment for alopecia areata) Healthcare Professional business for Eli Lilly US and Global - led the development of a campaign refresh (photography, website, banner ads, social media, brand book) to highlight product benefits in the new competitive landscape.
  • Team Lead in the $3M Taltz (a biologic treatment for psoriasis and psoriatic arthritis) Direct-to-Consumer business for Eli Lilly US - pitched, planned, and led the team in executing a $1.5M international campaign shoot for three broadcast TV spots (including stills for print and digital, and vertical footage for social media).
  • Developed strong relationships with senior clients through in-depth brand expertise, strategic guidance, and delivering on and exceeding expectations.
  • Mentored direct reports to increase professional development, encouraging independent thinking and accountability, while fostering a supportive environment.
  • Successfully managed in-depth budgets to maximize value for client campaigns while maintaining profit margins.

Associate Marketing Manager

EMD Serono
01.2017 - 07.2021
  • Led in the management and coordination of key launch initiatives, gaining alignment with cross-functional partners for a highly anticipated product launch of Mavenclad (a new oral treatment for multiple sclerosis).
  • Delivered on portions of the annual brand plan and cycle meeting POAs, including strategy, tactics, and budgets; gathered business insights and data analytics; collaborated with various cross-functional teams (i.e., medical, legal, regulatory) and agency partners; and delivered presentations to the leadership team and sales team.
  • Led and managed the ideation and delivery of key marketing campaign programs and tactics.
  • Worked closely with in-house patient support services and supply management to resolve issues and ensure smooth operations for the benefit of patients.
  • Managed agency relationships and the transition and onboarding of new agencies; initiated annual feedback sessions to improve ways of working.
  • Responsible for marketing budget management and managing the overall budget for the business unit, in coordination with cross-functional partners.
  • I had a leadership role in corporate culture and served as the social committee chair and team captain of key fundraising events.

Account Director

FCB Health
09.2015 - 08.2016
  • Led in the positioning research, strategy, and creative development for delivery of launch campaign programs and tactics for first three-month dosing option for the treatment of schizophrenia (Janssen's Invega Trinza)
  • Led new campaign development for Merck's Zenhale (asthma treatment) with bold original campaign concept (and photography) based on a key patient insight that won the business

Account Director

ChangeMakers
Formerly Argyle Public Relationships
10.2014 - 09.2015
  • Strategized and conducted research in the development of a first-of-its-kind disease awareness (PsO Much More) website that included a social media-like component to interact with patients.
  • Developed a social media campaign with original video content for Valeant Canada’s Swiss Natural 50th Anniversary public relations campaign.

Account Director

Ariad Communications
07.2012 - 07.2014
  • Led the HCP business for Nicorette (Johnson & Johnson); led in the development of a unique custom iDetail Aid to help physicians with the challenges of patient counseling.
  • Pitched and won the business of the first medical marijuana producer in Canada (CanniMed); developed and implemented an integrated campaign in anticipation of the emerging competitive environment and legalization in Canada.

2002-2012

Previous Marketing Roles
  • KBS Canada (Account Supervisor 2009-2012): managed the portfolio of analgesics and specialty products for Purdue; I led research to gather insights for campaign strategies with unique creative for two product launches (BuTrans and Targin).
  • Euro RSG Life (Account Supervisor, 2004-2008) - managed global business for Bayer's Kogenate (for hemophilia) and Janssen's Tramacet (for pain management); promoted to Account Supervisor in 2006.
  • Science & Medicine Canada (Account Executive, 2003) - managed educational programs for the launch of Eli Lilly's Cialis in Canada.
  • Publicis (Account Executive, 2002) - managed Organon's Marvelon HCP portfolio, and Waltham Petcare Science.

Education

MBA - Marketing And Strategic Management

Schulich School of Business
01-2002

Bachelor of Arts - Psychology

University of Western Ontario
01-1997

Skills

  • Client relationship management
  • Staff development and counselling
  • Digital marketing
  • Product launches
  • Campaign development
  • Content strategy
  • Competitive analysis
  • Account management
  • Strategic development
  • Customer segmentation
  • Data-driven decision making
  • Media planning
  • Advertising strategies
  • Market research
  • Product positioning
  • Financial Budgeting
  • Experienced with PAAB and FDA, Canadian and US healthcare advertising regulations

Certification

  • NYU Healthcare Marketing and Communications Certificate, 2022.
  • CAAP, Communications, and Advertising Communications Certificate, 2004.

Accomplishments

  • Published honours thesis Thoughts of feeling better? Sense of humor and physical health, 2004
  • Co-authored book, Antisocial and Violent Youth, the latest research of over 600 authorities, 1999

Interests

  • I've had the good fortune to experience many travel adventures to places like Thailand, Peru, Tanzania, Italy, Belize, India, and Croatia I love food, cooking, and wine, and I have taken courses at George Brown to hone my cooking skills I've competed in several half marathons and triathlons, and am now focused on weight training and I love going to concerts, especially in the summer!

Timeline

Senior Account Director

Grey Health
09.2021 - Current

Associate Marketing Manager

EMD Serono
01.2017 - 07.2021

Account Director

FCB Health
09.2015 - 08.2016

Account Director

ChangeMakers
10.2014 - 09.2015

Account Director

Ariad Communications
07.2012 - 07.2014

2002-2012

Previous Marketing Roles

MBA - Marketing And Strategic Management

Schulich School of Business

Bachelor of Arts - Psychology

University of Western Ontario

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Sorrel Nicholl