Sophie Revel

Creative Digital Agency in Pharma - Specialty Care - AstraZeneca, GSK, Sanofi, Eisai, Aralez, and Nordic Pharma

Respirology, Neuroscience, Immunology, Rheumatology, and Rare Diseases

• Developed tailored, innovative strategies, and led proposal development to meet partner objectives, leveraging insights to enhance customer engagement.
• Ensured the development of engaging content, partnering with HCPs and patients while adhering to IMC and PAAB standards.
• Oversaw project execution (e.g., brand awareness campaigns, MedEd, or PSP initiatives), ensuring adherence to timelines, budgets, and quality standards.
• Managed and supported the professional growth of a project manager.

Consumer Healthcare - Respiratory, Musculoskeletal, Sleep

• Developed the area's marketing strategy to drive brand growth and distribution.
• Supported alliance partners in implementing the brand strategy by developing promotional campaigns, tactics, and social media initiatives, ensuring alignment with strategy and sales.
• Performed market research, guiding brand positioning and market entry initiatives.
• Led product launch execution, managing pricing, planning, and building go-to-market tactics.
• Led the development of the e-commerce channel in the USA by creating impactful content, assets, and tracking customer engagement metrics to optimize performance.

Primary Care - Gastroenterology and Cognitive Disorders

• Developed and executed marketing strategies and campaigns for the gastroenterology and neurology brands with MEA alliance partners (seven export alliances in twenty-five countries), adjusting involvement based on priorities and needs.
• Led the global rebranding of two key brands, integrating subsidiary insights, refining core messaging, and driving the development of creative campaigns.
• Led eight successful product launches, collaborating cross-functionally, internally, and with partners to establish best practices and achieve sales objectives.
• Conduct market analysis, and develop business cases to drive new market entries, assess the relevance of future product launches, and support strategic expansion.
• Developed an omnichannel pharmacy strategy with partners to increase OTC sales.
• Organized and animated seven seminars for alliance partners and country sales teams in France, Morocco, and the UAE, fostering collaboration and knowledge exchange among participants.

• Designed and implemented tailored training plans with the sales team to address the sales team's challenges and ensure compliance with the sales pitch.
• Developed and distributed training materials, including scientific content, clinical data, and key marketing messages, to equip the sales team with essential tools.