SOPHIA PARTOW

Campus Representative Ambassador Program

• Program Design: Defined program objectives, structure, roles, and incentives, implementing best practices for college ambassador initiatives.
• Recruitment and Training: Created and executed recruitment campaigns, screening and onboarding ambassadors, delivering training materials on content creation and brand advocacy.
• Campaign Planning: Collaborated with ambassadors on content and events, guiding brand-consistent posts as well as creating and managing the @FFFOnCampus Instagram to boost engagement.
• Performance Tracking: Established tracking systems to measure ambassador impact, recognize high performers, and provide regular feedback.
• Engagement and Recognition: Communicated regularly with ambassadors, offering support, motivational updates, and recognition through social media spotlights.

Influencer Marketing & Program Management

• Influencer Discovery: Regularly scouted and vetted influencers across TikTok, Instagram, and YouTube, expanding the brand's reach with relevant demographics.
• FabFitFun Girl’s Group Program Development: Designed and implemented the FabFitFun Girl’s Group, defining roles and recruiting diverse LA-based influencers to enhance local brand engagement.

TikTok Shop Management

• “Summer Box” Campaign: Oversaw content creation for TikTok Shop, recruiting micro-influencers aligned with brand goals to boost presence.
• Micro-Influencer Outreach: Conducted outreach and research to ensure optimal TikTok visibility and reach, strengthening FabFitFun’s presence on the platform.

• Managed daily schedules, coordinating high-priority meetings, appointments, and travel arrangements to optimize the CEO’s time.
• Acted as the liaison between the CEO and key stakeholders, ensuring smooth communication and efficient task management.
• Organized confidential information with discretion, while assisting in project management and event coordination for board meetings and executive retreats.

• Addressed customer needs by answering inquiries, resolving issues, and providing accurate product information across multiple channels (phone, email, live chat).
• Maintained a high standard of service, ensuring customer satisfaction and brand loyalty, resulting in multiple 5-star customer reviews.
• Documented interactions to track customer feedback and account updates, supporting internal record accuracy.
• Collaborated with internal teams to resolve complex issues, streamline processes, and enhance the customer experience.

• Assisted in social media content creation and outreach efforts for a growing health tech company.
• Developed and scheduled engaging posts across multiple platforms to enhance brand visibility and audience engagement.
• Conducted market research to identify trends and optimize digital campaigns.
• Supported influencer outreach and partnership coordination to expand brand reach.
• Collaborated with cross-functional teams to ensure consistent messaging and branding across digital channels.

• Assistant teacher 2–3 times per week, 7 hours each day
• Providing a foundational and Jewish education for students ages 3–5 years old

• Cared for children ages 5–12 for 12 hours daily
• Created lessons and activities

• Crafted and presented a 40-slide presentation about product development
• Wrote weekly posts for their Moms Club and Cooking Club; increased user engagement in Mom's Club by 20%

• Worked with the director of the Emotional Intelligence Center at Yale University, Dr
• Robin Stern, conducting research on the emotional effects of social media on teenagers
• Crafted and sent out a survey to Packer students about their personal experiences with social media
• Analyzed the data and presented my findings to the Packer community

• Helped with the development of the mental health app Story, which provides survivors of human trafficking with an anonymous forum to receive free counseling
• Completed a photo essay series of founders of various human trafficking non-profit organizations, which is featured on I'll Go First's website and social media accounts

• Participated in the Grammy Award-winning Brooklyn Youth Chorus from ages 8 to 16
• Performed alongside renowned conductors and artists such as the New York Philharmonic, the Kronos Quartet, Marion Cotillard, and Ingrid Michaelson
• Venues included Lincoln Center, Carnegie Hall, and the Barbican in London

• Wrote a reflection on the article, "The Contribution of Early Communication Quality to Low-Income Children's Language Success" by the Association for Psychology Science on the relationship between poverty and communication development in children, incorporating observations from volunteer work at Brooklyn Kindergarten Society