SOPHIA LUCCHITTA
Toronto,ON
Summary
Media-savvy content strategist, dynamic storyteller, and results-driven self starter who is focused on actively contributing to company success and all while eager to learn.
Overview
1
1
year of professional experience
Work History
Account Executive
Viral Nation
04.2022 - 09.2022
- Client: Activision-Blizzard E-Sports
- Organized and led 8 A.R filter programs from conception to execution by communication with client, vendors, and cross departmental representatives
- Developed strategies for both paid and organic/UGC promotion
- Effectively overseeing influencer communications through the development of long term relationships with creators and talent managers
- Actively collaborated in the development of DE&I initiatives such as the Women in Gaming program to increase women's representation in e-sports
- Developing a new and innovative TikTok strategy for Call of Duty League and Overwatch League
- Innovated new methods to increase awareness from a non-endemic audience to the gaming space
Account Coordinator
Veritas Communications
11.2021 - 03.2022
- Clients: Therabody, Kimberely Clark, and iGaming Ontario
- Successfully landed earned coverage with media outlets such as the Marilyn Denis Show, Wired, Forbes, and Flare through developing detailed media lists and well-crafted pitches
- Assisted in the development of the Huggies No Baby Unhugged Program through outreach to hospitals for participation and sending Surprise & Delights to new mommy bloggers
- Performed daily social listening and media tracking via Meltwater in order to ensure clients were up to date on news and trends
- Effectively vetted and communicated with influencers for campaigns
- Managed numerous contracts via Docusign
Account Associate
ChizComm
07.2021 - 10.2021
- Clients: BullsiToy, Huge! Play, and Never Wrong Toys
- Lead both macro and micro influencer outreach for all clients
- Pitched to over 100+ traditional media outlets and successfully landed top tier coverage from outlets such as Wired, Fox News, Buzzfeed, and CBC
- Helped organize a booth for Holiday of Play event in New York City by creating video content, banners, speeches and assisting in media training for client
- Created monthly social calendars for clients (12+ posts each) by writing copy and delegating to the creative team for content
- Successfully launched 4 contests with 40+ earned influencers involved
- Assisted in writing tasks such as pitches, press releases, script writing, weekly newsletters and website copy
- Authored the end of week, end of month and trend reports for all clients using Adobe Creative Suite
Social Media and Influencer Relations Intern
Sony Music Canada
01.2021 - 04.2021
- Handled communications between Sony Music and 30+ influencers for 8 different campaigns
- Managed various budgets (~$5000USD), negotiated with influencers to achieve affordable pricing
- Researched, pitched and hired 20+ influencers who created unique social media content for Sony Music artists, ensured content was appropriate & successful
- Garnered 500K+ views for 5 different Sony artists - increased follow rate and interactions
- Developed a TikTok account with 1M+ cumulative views, 36K+ likes and 2000+ followers
Education
Honours Bachelor of Applied Arts - Media And Communication Studies
University of Guelph Humber
06.2021
Diploma - Media Communications
Humber College
Toronto, ON06.2021
Skills
- Public Relations and Communications
- Problem Solving
- Digital & Graphic Design
- Event Management
- Social Media & Community Management
- Copywriting
- Teamwork
- Time Management & Organization
- Web Design (HTML, CSS, WordPress)
- Microsoft Word, PowerPoint, Excel, Office Outlook
- Adobe Creative Suite, Canva
- Research and Analytics
- Facebook Business Manager, Hootsuite, & Mailchimp
- Meltwater
- Klear & Influsoft
Timeline
Account Executive
Viral Nation
04.2022 - 09.2022
Account Coordinator
Veritas Communications
11.2021 - 03.2022
Account Associate
ChizComm
07.2021 - 10.2021
Social Media and Influencer Relations Intern
Sony Music Canada
01.2021 - 04.2021
Honours Bachelor of Applied Arts - Media And Communication Studies
University of Guelph Humber
Diploma - Media Communications
Humber College
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