Summary
Overview
Work History
Education
Skills
Timeline
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Sophia Lassen

San Francisco

Summary

Strong leader with proficiency in growing client relationships, influencing decision-makers and devising data driven marketing strategies. Collaborative and strategic team player with robust background in marketing and media sales.

Overview

6
6
years of professional experience

Work History

Account Manager

Google
09.2021 - Current
  • Manages a portfolio of client partners, helping them drive long-term sustainable business and customer satisfaction with Google’s suite of advertising solutions.
  • Responsible for building and maintaining sales pipeline and revenue forecast through careful historical investment analysis.
  • Builds strategic relationships with senior stakeholders to deliver a clear POV to inform clients' marketing plans through full funnel media with market and research data.
  • Delivers campaign analysis and insights to increase advertising revenue by making recommendations that align with customer's business objectives.


Digital Sales Planner

Hulu
12.2019 - 09.2021
  • Supported a dedicated book of business, managing the RFP process from proposal generation to booking media plans.
  • Partnered internally with Sales and Revenue Management to implement packaging and pricing strategy.
  • Partnered closely with the Ad Ops team to execute campaigns, maximize delivery against contracted goals, and address client reporting needs.
  • Identified areas for improvement within the pre-sale process and recommend solutions to drive operational efficiencies.

Assistant Media Planner

Esurance
07.2018 - 12.2019
  • Managed paid social channels such as Meta, Pinterest and Twitter and delivered quarterly business review analyzing key performance indicators.
  • Applied data analytics to drive future strategic media planning to deliver against marketing objectives.
  • Managed and worked closely with paid social media agency to efficiently optimize each stage of the marketing funnel.
  • Supported drafting quarterly media plan through leading RFP process with media publishers.
  • Draft and process Insertion Orders for all media partners.

Education

MBA -

Santa Clara University
Santa Clara, CA
08.2025

Bachelor of Arts - English Literature

San Francisco State University
San Francisco, CA
05.2018

Skills

  • Revenue Growth
  • Strategic Planning
  • Marketing Analytics
  • Partnership Management

Timeline

Account Manager

Google
09.2021 - Current

Digital Sales Planner

Hulu
12.2019 - 09.2021

Assistant Media Planner

Esurance
07.2018 - 12.2019

MBA -

Santa Clara University

Bachelor of Arts - English Literature

San Francisco State University

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Sophia Lassen