SOPHIA KIM
Vancouver,Canada
Summary
Hospitality sales and marketing executive with over 15 years of leadership experience in full-service hotel environments. Expertise in driving revenue growth and expanding market share through effective sales strategies. Collaborates with ownership and operations to implement disciplined approaches that enhance brand standards and asset value. Extensive background with Hyatt and Marriott brands.
Overview
20
20
years of professional experience
Work History
Associate Director of Sales
Hyatt Regency Vancouver
Vancouver, Canada
10.2024 - Current
- Directed hotel-wide sales strategy, aligning corporate, group, business travel, and tour segments to maximize revenue potential.
- Led sales team to enhance performance management and execution of Hyatt brand initiatives, driving alignment with company objectives.
- Oversaw key account strategies and high-value negotiations, resulting in revenue growth and increased market share.
- Collaborated with Revenue Management and Operations to ensure alignment of pricing and inventory controls.
- Facilitated pacing reviews to evaluate sales progress against targets, ensuring proactive adjustments to strategies.
Senior Sales Manager
Pinnacle Hotel Harbourfront
Vancouver, Canada
09.2022 - 09.2024
- Executed comprehensive sales strategy across corporate, group, and event segments, driving market share in competitive downtown landscape.
- Increased topline revenue by strengthening strategic account management and enhancing business development initiatives.
- Coached and mentored high-performing sales team, enhancing accountability and engagement.
- Drove performance improvements through targeted training and support, fostering team accountability and engagement.
Sales Manager
Trump International Hotel
Vancouver, Canada
05.2019 - 12.2020
- Managed major corporate and group accounts, resulting in increased occupancy and average daily rate.
- Led RFP responses and contract negotiations, ensuring brand standards and profitability.
- Collaborated cross-functionally for seamless event execution, enhancing guest satisfaction.
Assistant Director of Sales
Renaissance Hotel
Seoul, Korea
03.2012 - 03.2015
- Assisted Director of Sales in managing integrated sales operations to ensure compliance with Marriott brand standards.
- Created targeted sales programs for multinational corporate clients and premium group business to drive engagement.
- Performed market and competitor analysis to uncover growth opportunities and refine sales strategy.
Manager, Player Development
Boulevard Casino
Coquitlam, Canada
02.2010 - 12.2011
- Led loyalty and revenue initiatives to enhance guest engagement and retention.
Sales & Catering Coordinator
River Rock Resort
Richmond, Canada
07.2005 - 02.2010
- Facilitated sales outreach by qualifying leads and identifying opportunities for new business.
- Developed proposals and RFP responses that aligned with client needs, ensuring clarity in rates and contract terms.
- Coordinated event documentation, including contracts and function sheets, to ensure timely distribution to stakeholders.
Education
Bachelor of Commerce -
Ryerson University (Toronto Metropolitan University)
Toronto, ONSkills
- Enterprise Sales & Marketing Strategy
- Revenue Growth
- Forecasting
- Corporate Sales Leadership
- Group Sales Leadership
- Brand Positioning
- Market Penetration
- Key Account Management
- Strategic Partnership Management
- RFP Strategy
- Contract Negotiation
- Sales Team Leadership
- Talent Development
- Cross-Functional Collaboration
- Conference Sales
- Events Sales
- Catering Sales
Executive Capabilities
- Enterprise Sales & Marketing Strategy
- Revenue Growth, Forecasting & Budget Ownership
- Corporate, Group & Transient Sales Leadership
- Brand Positioning & Market Penetration
- Key Account & Strategic Partnership Management
- RFP Strategy & Contract Negotiation
- Sales Team Leadership & Talent Development
- Cross-Functional Collaboration (Revenue, Ops, Finance)
- Conference, Events & Catering Sales
Timeline
Associate Director of Sales
Hyatt Regency Vancouver
10.2024 - Current
Senior Sales Manager
Pinnacle Hotel Harbourfront
09.2022 - 09.2024
Sales Manager
Trump International Hotel
05.2019 - 12.2020
Assistant Director of Sales
Renaissance Hotel
03.2012 - 03.2015
Manager, Player Development
Boulevard Casino
02.2010 - 12.2011
Sales & Catering Coordinator
River Rock Resort
07.2005 - 02.2010
Bachelor of Commerce -
Ryerson University (Toronto Metropolitan University)