Sophia Hamm
Summary
Award-winning Account Executive with 20 years of experience in driving sales and enhancing customer satisfaction. Proven expertise in developing innovative marketing strategies that boost sales and optimize inventory management. Strong background in team leadership and training, resulting in improved team performance. Detail-oriented fashion merchandiser skilled in visual merchandising and customer relationship management.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Fashion Merchandiser/Retail Sales Expert
Velenzia
Fort McMurray, Alberta
02.2020 - 11.2025
- Analyzed market trends to inform product selection and inventory management.
- Designed and created seasonal merchandise displays.
- Managed visual merchandising standards across retail locations for brand consistency.
- Planned buying trips overseas, attended tradeshows, and apparel buying shows.
- Provided support during store openings by overseeing the setup of fixtures, displays and signage.
- Monitored competitive stores to stay abreast of the latest trends in fashion apparel.
- Sourced new suppliers for specific products or components needed for garment production.
- Assisted in developing strategies to increase sales, reduce markdowns, improve margins and optimize inventory levels.
- Resolved customer complaints quickly and efficiently while maintaining a positive attitude.
- Participated in team meetings to share insights and contribute to strategic planning efforts.
- Managed company hiring procedures for sales staff, determining required qualifications, hosting applicant interviews, and providing training to new hires in customer service excellence.
- Developed engaging social media content to promote fashion events and products.
- Product pricing, using market research to identify competitor prices, and ideal profit margins for specific merchandise.
Commissioner
Regina Core
Yorkton, Saskatchewan
03.2016 - 10.2018
- Rural by-law enforcement
- City parking enforcement
- Proactively developed an understanding of current by-law codes and regulations.
- Worked independent in multiple communities with company vehicle.
- Recognized by management for providing exceptional customer service.
Small Business Owner
Safire Clothing Ltd.
Yorkton, Saskatchewan
01.2007 - 04.2017
- Developed and maintained multiple Safire boutiques for ladies and men.
- Managed daily operations, including inventory control and vendor relations.
- Developed marketing strategies to enhance brand visibility and customer engagement at each location.
- Trained and mentored staff on sales techniques and customer service excellence.
- Designed visually appealing store layouts to optimize customer experience and flow.
- Facilitated community events to promote the boutique and foster local connections. In-store events, such as fashion shows and trunk sales, generate additional revenue.
- Safeguarded customers and employees by offering clean and safe store environment.
- Protected inventory using established security techniques.
- Managed budgets for all operational expenses related to running the boutique.
- Organized monthly meetings with staff members to discuss performance targets and any issues that may arise.
- Maintained excellent visual merchandising standards throughout the stores to maximize sales potential.
Account Executive
CTV Saskatchewan
Yorkton, Regina, Saskatoon, SK
05.2003 - 12.2011
- Developed and presented marketing campaigns for multiple clients across the province of Saskatchewan.
- Excellent sales closer, maintaining account list of 300+ clients.
- Developed and executed client appreciation events and trips.
- Collected and processed account payments, and ensured compliance with payment schedules.
- Facilitated cross-departmental meetings to align goals and objectives seamlessly.
- Maintained orderly files and records of accounts for all clients.
Skills
- Problem solving
- Attention to detail
- Outstanding communication skills
- Time management
- Customer relations and support
- Marketing strategy and analysis
- Team leadership
- Visual merchandising and inventory management
- Trend analysis and pricing strategy
- Flexibility
- Excellent closer
- high NPS - loyalty & satisfaction
- Diplomatic and respectful of all backgrounds
Certification
• Leadership and Basic Financials course 2016
• Strategic Marketing course 2015
• #1 Sales in Western Canada 4 years running – CTV 2005-2008
• Strategic Marketing course 2015
• #1 Sales in Western Canada 4 years running – CTV 2005-2008
Accomplishments
• President - Ladies of Harley - 2012-2016
• D.B.A (Downtown Business Association Yorkton) Director- 2008-2015
• Chamber Of Commerce Marketing Director 1999-2005
• Shelwin House Board member 2001-2003
• D.B.A (Downtown Business Association Yorkton) Director- 2008-2015
• Chamber Of Commerce Marketing Director 1999-2005
• Shelwin House Board member 2001-2003
Timeline
Fashion Merchandiser/Retail Sales Expert
Velenzia
02.2020 - 11.2025
Commissioner
Regina Core
03.2016 - 10.2018
Small Business Owner
Safire Clothing Ltd.
01.2007 - 04.2017
Account Executive
CTV Saskatchewan
05.2003 - 12.2011