Sony Gomes

• Grew Digital Marketing Business Unit: Successfully expanded digital marketing division, achieving revenue growth of $6 million within 2 years.
• Team Leadership: Managed and led a diverse team of marketing professionals, including specialists and strategists in SEO, SEM, Content Marketing, Social Media, Paid Media, Digital Analytics, Design, Account Management, Project Management, and offshore vendors, and provided coaching, guidance, and support to ensure individual and team success.
• Client Strategy and Results: Developed and executed comprehensive digital marketing strategies for a diverse range of B2B, B2C, and Professional Services clients, resulting in over $50 million in sales across three different Ideal Customer Profiles (ICPs).
• Increased Marketing Qualified Leads (MQLs) by an average of 45% and Sales Qualified Leads (SQLs) by an average of 35% for lead generation clients, driving significant business growth.
• Enabled sales teams to achieve a 30% increase in closed deals through enhanced lead nurturing and qualification processes.
• Increased website traffic by 68% on average for clients.
• Achieved a 3:1 Return on Marketing Investment (ROMI) for 85% of clients.
• Service Offerings Expansion: Introduced new services including Conversion Rate Optimization (CRO), Email Marketing, Marketing Automation, Account-Based Marketing (ABM), and Programmatic SEO.
• Enhanced Existing Services: Improved already existing services such as Content Marketing, Organic Social, Paid Social, Paid Search, and Display Ads.
• Partnership Development: Developed strategic offshore partnerships to enhance the agency's profitability and operational efficiency
• Analytics Innovation: Revolutionized the agency's analytics capabilities through the implementation of an advanced tech stack, featuring Looker Studio and Customer Data Platforms (CDPs).
• SEO Innovation: Implemented a streamlined 4-week Technical SEO audit and implementation process for all clients, resolving organic search issues effectively for the majority of our client base.

Notable Client Results

• American Tall: Increased organic search sales and revenue by 70% year-over-year (YoY) for two consecutive years as an SEO and Content Marketing client.
• Yokohama Tires: Achieved a 32% YoY increase in tire sales through effective Paid Search and SEO campaigns, alongside CRM integrations to optimize the sales funnel.
• Mircom Group of Companies: Enhanced lead generation for ESD and Distributors by 90% through SEO initiatives, Conversion Rate Optimization (CRO), and LinkedIn Sponsored Posts & InMail Outreach campaigns.
• Gold Bar Whiskey: Boosted E-Commerce sales by 130% in the first year using Meta Ads, Google Shopping Ads, and Klaviyo Email and Automation campaigns.

• Led and managed talented teams of digital marketers, content writers, designers, and developers to launch and grow key enterprise-level brands under Infiniti Research, including Technavio, BizVibe, Quantzig, Spendedge, and BusinessVibes.
• Championed SEO, paid search, content strategy, social media, and branding to achieve key goals across all Infiniti Research brands.
• Managed $500,000+ budget on Google Ads, BusinessWire PR services, and social media paid channels.
• Spearhead and manage all technical SEO audits, on-page SEO strategies, and off-page SEO implementations across all brands under Infiniti Research to improve and monitor website health for multiple brands.

Key Highlights

● Achieved rank #1 on Google across 5,000+ search terms with an industry-leading keyword and content marketing strategy
● Increased website conversion rates from below industry standard to 6-10% for all brands through user-centric optimization strategies, email marketing, drip campaigns, A/B testing of new designs and landing pages, and the introduction of modern media initiatives such as podcasting and webinars
● Increased website leads by 130% resulting in increased demos, request samples, and opt-ins
● Increased SEO ROI by 200%
● Increased Google Ads ROI by 400% in 5 years
● Achieved BusinessWire monthly sales of $300,000 — increasing ROI to 214%