Summary
Overview
Work History
Education
Skills
Languages
Honors Awards
Supported Causes
Volunteer Experience
Hobbies and Interests
Timeline
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Sonny Sekhon

Edmonton,AB

Summary

Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with a track record of inspiring teams to succeed as a unit but also being able to shoulder the load and deliver results when needed.

Overview

14
14
years of professional experience

Work History

Chief Revenue Officer

Free Play For Kids Inc
11.2022 - Current
  • Scaled product offerings with emphasis on revenue growth, operational efficiency and speed of execution.
  • Delivered information on market insights, pricing shifts and competitive analysis to senior executives.
  • Developed and executed a go-to-market strategy to drive company success in exceeding revenue and profitability goals.
  • Steward large donation by leveraging personal relationships
  • Contribute to senior level strategy planning for Free Play's growth
  • Manage a small team responsible for the donor facing message about Free Play's message
  • Exploring the development and implementation of non traditional charity revenue tools

Senior Sales Associate & Personal Shopper

Henry Singer Fashion Group
07.2022 - Current

Appointment Bases Sales Associate and Personal Shopper available for clothing consultation, close edits and custom clothing fitting.

  • Managing my existing book of clients from my tenure at Henry Singer and their wardrobe needs.
  • Contributing to the sales success of Henry Singer fashion group while serving and managing relationships with clients.
  • Appointment based work allows me to serve clients based on their needs but also to continue my work in other spaces.

General Manager

Henry Singer Manulife Place
05.2014 - 06.2023
  • Recruiting and training 16 diverse and talented sales associates that have helped us remain healthy despite a difficult economic climate
  • Maintaining year over year sales figures in a volatile luxury marketplace
  • Exceeding personal sales targets in each of the years I have been with the company
  • Holding a top 3 position in the company in all sales metrics
  • Giving feedback to the buying team to better shape our assortment to serve our clients
  • Developing key relationships with clients to help drive sales and to gather referrals.
  • Direct involvement in strategic planning and market approach.

Assistant Manager-Sales

Henry Singer Manulife Place
05.2013 - 05.2014
  • Driving team sales to budget levels
  • Developing new training models to help implement digital selling with bricks and mortar selling
  • Developing relationships with new communities from which we were able to recruit diverse staff
  • Hosting weekly meetings with all selling staff to keep them focused on their goals and budgets.

Store Manager

HS West Edmonton Mall, A division of Henry Singer Fashion Group
05.2011 - 05.2013
  • HS was a concept boutique from Henry Singer built for Mall locations
  • We took on less square footage and offered a tighter assortment of goods.

Sales Associate

Henry Singer Fashion Group
07.2009 - 01.2011
  • One year of part time sales while completing school followed by full time employment
  • Learning relationship selling
  • Learning relationship management
  • Understanding sales process
  • Understanding and using a CRM tool
  • Understanding and learning an array of complex inventory and its best use.

Education

Bachelor of Arts with Concentration in Political Science and History -

University of Alberta
Edmonton, Alberta
12.2010

Skills

  • Leadership
  • Coaching
  • Budgeting
  • Client Development
  • Management
  • Customer Service
  • Strategic Vision
  • Relationship Management
  • Salesmanship
  • Social Media Platforms
  • Community Outreach

Languages

English
Native or Bilingual
French
Limited Working
Punjabi

Honors Awards

  • 10/2023, Edify Magazine Top 40 under 40 Recipient.
  • 09/2015/2020 Henry Singer Leadership Award, Henry Singer Fashion Group
  • 07/2009-2022, Henry Singer Sales Awards for exceeding Budgets, Henry Singer Fashion Group
  • 04/2016, YEG People, YEG People

Supported Causes

  • Frank and Carla Sojonky Chair for Prostate Cancer Research
  • Free Play for Kids
  • Sikhs For Humanity

Volunteer Experience

  • 06/2008, Present, Board Member-Volunteer Coordinator, The Brick Invitational Hockey Tournament, Edmonton, Ab
  • 09/2023-Present. Committee Chair for Edmonton Oilers South Asian Celebration Night, Edmonton, AB.
  • 08/2010-2017, Co-Founder and Co-Captain, North of Lipsky, Edmonton, Ab
  • 2016, Chairman, Edmonton Indo Canada Cup Committee, Edmonton, Ab

Hobbies and Interests

  • Hockey
  • Cycling
  • Volunteering
  • Coaching

Timeline

Chief Revenue Officer

Free Play For Kids Inc
11.2022 - Current

Senior Sales Associate & Personal Shopper

Henry Singer Fashion Group
07.2022 - Current

General Manager

Henry Singer Manulife Place
05.2014 - 06.2023

Assistant Manager-Sales

Henry Singer Manulife Place
05.2013 - 05.2014

Store Manager

HS West Edmonton Mall, A division of Henry Singer Fashion Group
05.2011 - 05.2013

Sales Associate

Henry Singer Fashion Group
07.2009 - 01.2011

Bachelor of Arts with Concentration in Political Science and History -

University of Alberta
Sonny Sekhon