Sonney Meyer
Summary
Proficient Territory Manager with top-notch planning and multitasking abilities. Highly observant and proactive with hardworking nature and controlled approach to managing high workloads in stressful environments. Adept at building relationships and maintaining relationships.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Territory Manager
Southern Glazer's Wine and Spirits
05.2025 - Current
- Established trust with clients through consistent follow-ups, leading to long-term partnerships and repeat business.
- Boosted sales in assigned territory by developing and maintaining strong relationships with key clients.
- Optimized route planning for account visits, reducing travel time and allowing for increased face-to-face interactions with clients.
- Educated clients on latest product updates and enhancements, keeping them informed and engaged with brand.
- Utilized CRM software effectively to track leads, manage contacts, and monitor progress against goals regularly.
- Developed comprehensive reports on sales activities and results, providing actionable insights to inform strategic decisions.
- Monitored competitor activities within territory, adapting strategies to maintain competitive edge.
- Improved customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Secured additional facings and premium shelf placements through effective negotiation.
- Maintained accurate and timely administrative records including call reports, sales logs, and expense submissions.
- Actively participated in weekly team meetings and ongoing product and sales training sessions to stay informed and aligned with brand strategies.
Sales Brand Ambassador
Thrive Management
05.2022 - 03.2025
- Merchandising role with Campari through Contract
- Planned and organized sampling events by working hand-in-hand with retail store managers and leaders
- Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately
- Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person
- Contributed to team objectives in fast-paced environment
- Contributed to event marketing, sales and brand promotion
- Kept detailed records of daily activities through online customer database
- Worked independently with minimal supervision
- Placed new and existing brand products in competitive retail locations
- Educated trade and distributor partners regarding brand benefits, products and services
- Conducted consumer surveys and analyzed purchasing trends
- Excelled in display builds, shelf changes and other merchandising objectives
- Collaborated with demonstration team to engage large crowds
- Communicated product value, quality and style to educate and entice potential customers
- Set up and broke down promotional booths and tents and talked to potential customers for successful promotional events
Server
Blowers & Grafton
06.2022 - 06.2024
- Increased sales significantly by upselling higher-end products to customers
- Applied comprehensive knowledge of wine, cider and beer to increase daily beverage sales
- Worked with POS system to place orders, manage bills, handled all sales and promotional items
- Understood and adhered to all of the B&G policies and procedures
- Understood and embraced the B&G culture and values
Server
Cactus Club Cafe
10.2021 - 03.2022
- Upsold high-profit items such as appetizers and mixed drinks to enhance sales numbers
- Checked identification for minimum age for sale of alcoholic beverages
- Bussed and reset tables to keep dining room and work areas clean
- Cultivated warm relationships with regular customers
- Used slow periods to restock supplies, ice, trays and delivery bags
- Explained menu items and suggested appropriate options for food allergy concerns
- Processed orders and sent to kitchen employees for preparation
- Answered customers' questions, recommended items and recorded order information
- Strategically timed check-ins with customers to take orders and confirm satisfaction with meals after delivery, taking action to correct any problems
Manager
Townhall Public House
04.2018 - 10.2021
- Delivers exceptional, friendly and fast service
- Opened and closed restaurant in a timely manner
- Placed liquor and Sysco orders weekly
- Mentored and trained new employees
- Tracked labour and sales and recorded in daily logout
- Completed Bar and Train The Trainer programs
- Received 99/100 on 2018 work evaluation
- Maintains knowledge of current menu items, garnishes, ingredients and preparation methods
- Ability to preset tables according to their order
- Squirrel training
- Accepts payment from customers and makes change as necessary
- Upsold high-profit items such as appetizers and mixed drinks to enhance sales
- Delivered feedback to decision-makers regarding employee performance and training needs
- Applied customer feedback to develop process improvements and support long-term business needs
- Accomplished multiple tasks within established timeframes
- Maximized performance by monitoring daily activities and mentoring team members
Education
High School Diploma -
Sardis Secondary
Chilliwack, British Columbia01.2016
Skills
- Computer proficient
- Excellent organizational skills
- Trained in liquor, wine and food service
- Quick learner
- Results-oriented
- Highly responsible and reliable
- Works well under pressure
- Exceptional interpersonal skills
- Time management skills
- Customer service mindset
- Team Member Training
- Sales
Languages
English
Professional Working
Certification
- Serving it Right
- Food Safe
- Train The Trainer
- JRG University
- ProServe
Timeline
Territory Manager
Southern Glazer's Wine and Spirits
05.2025 - Current
Server
Blowers & Grafton
06.2022 - 06.2024
Sales Brand Ambassador
Thrive Management
05.2022 - 03.2025
Server
Cactus Club Cafe
10.2021 - 03.2022
Manager
Townhall Public House
04.2018 - 10.2021
High School Diploma -
Sardis Secondary
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