Summary
Overview
Work History
Education
Skills
Timeline
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SONJA JELUSIC

SONJA JELUSIC

Senior Retail Launch Engineer
Toronto,ON

Summary

Experienced senior project and account manager with 12+ years of experience building relationships with clients and agency partners in the tech space. Proven track record in managing large-scale projects and driving revenue growth. With over four years of experience working with the Shopify platform, Specialize in creating customized retail strategies and provide technical support for high-value merchants. Skilled in stakeholder management and cross-functional collaboration, with a strong aptitude for solving complex business challenges through innovative technology solutions.

What truly drives me is when client interactions turn into long-term loyal partnerships and recurring revenue. I love to be challenged, work in team environments, build relationships, and think both creatively and strategically.

Overview

11
11
years of professional experience
5
5
years of post-secondary education

Work History

Senior Launch Engineer

Shopify
Toronto, ON
09.2020 - Current
  • Manage a book of 20+ Large and Enterprise Retail Merchants to ensure strategic and operational success.
  • Navigate complex working relationships with merchants, agency/product partners and internal stakeholders to launch merchants on time and capture realized revenue for the business.
  • Act as a SME across the company in all areas of Shopify Retail, including third party applications, technical integrations, custom POS solutions, retail and staff training best practices, and hardware configurations.
  • Accurately forecast launch targets and KPI's to business.
  • Launched over 200 merchants to date including notable brands like Glossier, Jenni Kayne, AKRIS, Forever 21 Mexico, Creative Goods, October's Very Own, Tuft & Needle, Toteme, SKKN, Parade, Precor Fitness, Telfar.
  • Awarded US East Retail Launch MVP 2022- 2023
  • Formulated the Shopify Retail Launch Workbook used by internal teams and merchants for launch project management
  • Work closely with several adjacent teams within Shopify including Support, Solution Engineering, Partnerships, Service Delivery, Sales, Merchant Success, Risk & Legal, Product teams, and Marketing.

SENIOR MANAGER, ENTERPRISE CLIENT SUCCESS

#PAID
01.2018 - 03.2020
  • Led a team of four CSM superstars
  • Responsible for new business and expansion revenue, account growth and client satisfaction metrics
  • Owned full US book of business and sales cycles with two Sales Directors supporting with pre-sale media strategy, program execution and client growth
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Implemented and developed operational standards, policies and procedures.
  • Ongoing management of CSM performance by supporting team through internal and client challenges
  • Maintain growth of key client accounts and communicate areas of opportunity to team and senior management

ACCOUNT DIRECTOR

#PAID
01.2018 - 12.2018
  • Responsible for developing strategy around sales pitches and proposals for new business and expansion clients
  • Helped map out client partnerships and territories with Sales teams via accurate forecasting, deal reviews, account mapping and white space opportunity identification
  • Supported Sales with client presentations, meetings, lunch and learns and key partnership up-fronts
  • Acted as the lead for all large enterprise accounts

SENIOR ACCOUNT MANAGER

#PAID
10.2016 - 01.2018
  • Day to day contact for managing and executing creator media programs, ensuring clients goals were met and programs were successful
  • Coordinated with Account Coordinator and Sales teams to provide insights and reporting and conducted post program marketing review presentations and QBR's
  • Built and maintained relationships with client direct and agency partners

ACCOUNT MANAGER

RUBICON PROJECT (CHANGO)
06.2015 - 10.2016
  • Primary contact for direct brand and digital agency partners developing solutions for awareness and direct response campaign goals across multiple inventory sources for
    major US and Canadian clients (TD Canada Trust, Overstock, Uniqlo, Whirlpool and Toyota)
    • Assisted clients with the planning of peak promotional periods, pricing models and brand messaging for CTR, CPA, ROAS objectives and profitable growth across
    display, mobile and video campaigns
    • Worked in collaboration with Country Manger and Regional Sales Teams to conduct buy-side QBRs and actively meet clients to build and maintain strong relationships

CORPORATE SALES ACCOUNT MANAGER

SOFTCHOICE
11.2014 - 06.2015
  • Acted as the trusted advisor for the management and growth of over 30+ accounts with in the Toronto mid-market customer portfolio
  • Guided customers through the challenges and complexities of the IT industry by consulting, implementing and managing their company project and business goals
  • Worked in conjunction with multiple Account Executives as well as a Customer Service Representative to maintain each account's relationship with the company
  • Responsible for account pipeline, CRM, and forecast commit to the business

ACCOUNT COORDINATOR, BROADCAST SALES

SHAW MEDIA (CORUS)
07.2013 - 11.2014
  • Worked with the National Sales Team to book and maintain broadcast campaigns connecting client's to Shaw's diverse portfolio of networks and programming with a client list totalling approximately $20 million
  • Client list included: Wendy's, Target, Subway, Royal Bank of Canada, Disney, Sleep Country Canada, Reckitt Benckiser, WindMobile, Mattel and more
  • Primary contact for direct brand and digital agency partners developing solutions for awareness and direct response campaign goals across multiple inventory sources for major US and Canadian clients (TD Canada Trust, Overstock, Uniqlo, Whirlpool and Toyota)
  • Assisted clients with the planning of peak promotional periods, pricing models and brand messaging for CTR, CPA, ROAS objectives and profitable growth across display, mobile and video campaigns
  • Worked in collaboration with Country Manger and Regional Sales Teams to conduct buy-side QBRs and actively meet clients to build and maintain strong relationships

Education

BACHELOR ARTS & SCIENCE - SOCIOLOGY AND POLITICAL SCIENCE

Queens University / University of Guelph
01.2006 - 01.2010

MARKETING MANAGEMENT

Humber Business School
Toronto, ON
01.2011 - 01.2012

Skills

Project and account management

Technical solutioning and reporting

Stakeholder and partner relationships

Retail POS and operations expertise

Challenger Sale Completion

Salesforce management

Growth strategies

Revenue generation and growth

Pipeline development

Teamwork and collaboration

Timeline

Senior Launch Engineer

Shopify
09.2020 - Current

SENIOR MANAGER, ENTERPRISE CLIENT SUCCESS

#PAID
01.2018 - 03.2020

ACCOUNT DIRECTOR

#PAID
01.2018 - 12.2018

SENIOR ACCOUNT MANAGER

#PAID
10.2016 - 01.2018

ACCOUNT MANAGER

RUBICON PROJECT (CHANGO)
06.2015 - 10.2016

CORPORATE SALES ACCOUNT MANAGER

SOFTCHOICE
11.2014 - 06.2015

ACCOUNT COORDINATOR, BROADCAST SALES

SHAW MEDIA (CORUS)
07.2013 - 11.2014

MARKETING MANAGEMENT

Humber Business School
01.2011 - 01.2012

BACHELOR ARTS & SCIENCE - SOCIOLOGY AND POLITICAL SCIENCE

Queens University / University of Guelph
01.2006 - 01.2010

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SONJA JELUSICSenior Retail Launch Engineer