Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sonja Barbarino

Brampton,Ontario

Summary

Dynamic professional with expertise in personal and professional coaching, financial management and crisis management, demonstrated through tenure at Tru Lite Guide. Proven ability to drive business growth by leveraging effective marketing tactics and KPI management, resulting in enhanced service quality and operational efficiency. Achievements include significantly boosting client satisfaction and loyalty through strategic initiatives. Career goals focus on further advancing organizational success while fostering long-term client relationships.

Overview

16
16
years of professional experience

Work History

Owner

Tru Lite Guide
Brampton, ON
03.2015 - Current
  • Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
  • Developed and implemented strategies to increase customer satisfaction and loyalty.
  • Set pricing structures according to market analytics and emerging trends.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
  • Formed and sustained strategic relationships with clients.
  • Maintained relationships with existing clients by providing superior customer service.
  • 100% satisfaction and 5 star Google reviews.
  • Creation, maintenance and updating of company website utilizing a website builder.
  • Managing 200+ local and international client relationships with utmost customer service and confidentiality.
  • Scheduling and coordinating appointments, booking calendar, client correspondence, collecting payments and company marketing.
  • Creation of virtual online coaching for passive revenue stream.

Manager of Accounts and Finance

First Media Group
Etobicoke, Ontario
01.2011 - 09.2015
  • Created detailed forecasts based on historical data trends in order to develop short-term and long-term strategic plans.
  • Oversaw the Media Billing team and the editing of 300+ media invoices, audited for discrepancies against contracts, and pursued credits for discrepancies.
  • Audited statements of account ensure all accounts stay up to date.
  • Created automated reporting utilizing Microsoft Excel functions and macros.
  • Created a new database from open-source software for contact management, payment details, billing information, contract negotiation tracking, and project assignments for the Marketing team.
  • Conducted reviews and evaluations for cost-reduction opportunities.
  • Generated $30,000 in savings annually through auditing invoices, savings were reinvested in sales campaigns generating increased brand awareness and increased overall sales
  • Contributed accounting information and recommendations to strategic plans and reviews to achieve accounting operational objectives.
  • Maintained regular performance appraisals for subordinates through verbal, written and on-going review programs.
  • Created and updated financial reports on frequent basis to present information to leadership teams.
  • Developed invoicing systems and internal controls to boost billing efficiencies.
  • Worked closely with the sales team to ensure optimal sales contract execution and provided insights for improvements.

Client Service Representative

Regus
Toronto, Ontario
03.2009 - 01.2011
  • Maintained client relationships and listened to needs and pain points to provide strategic internal feedback.
  • Scheduled and confirmed appointments based on customer availability.
  • Sole sales representative and coordinator for onsite film shoots, including drafting contracts to cover all liabilities and staffing requirements
  • Increased filming revenue by 100% generating $12,000 in net sales in one year.
  • Meeting management including: selling and booking boardrooms, video conferencing, catering, setup and clearing boardrooms on a strict schedule.
  • Bank deposits and entry of accounts receivable into Oracle.
  • Responsible for upkeep of the office common areas according to companies very strict and high standards.
  • Creating and distributing marketing newsletter.
  • Greeted incoming customers to provide immediate, friendly and knowledgeable support.
  • Personalized client experience, identifying unique needs and providing information and services to match.
  • Mentored junior team members and managed employee relationships.
  • Maintained customer records in the database system.
  • Resolved customer inquiries and complaints via phone, email, or other communication channels.

Education

Advanced Diploma - Hospitality Administration And Management

Centennial College
Scarborough, ON
08-2008

Skills

  • Marketing tactics
  • Consulting
  • KPI management
  • Financial management
  • Business management
  • Financial planning
  • Program creation and implementation
  • Cost reduction
  • Service quality assurance
  • Small business operations
  • Relationship building
  • Verbal and written communication
  • Crisis management
  • Key partnership cultivation

Timeline

Owner

Tru Lite Guide
03.2015 - Current

Manager of Accounts and Finance

First Media Group
01.2011 - 09.2015

Client Service Representative

Regus
03.2009 - 01.2011

Advanced Diploma - Hospitality Administration And Management

Centennial College

Similar Profiles

CREATE PROFILE
Sonja Barbarino