Sonia T Kaushal

Campus President

Herzing College | Toronto, ON | May 2022 – Present

• Drove consistent year-over-year revenue growth of 30% by leading strategic initiatives in enrollment and program expansion.
• Maintained operational efficiency with a sustained campus expense ratio of 25%.
• Expanded program offerings by 50% to meet evolving market and student needs.
• Increased inquiry-to-enrollment conversion rates from 5% to 15% through enhanced admissions strategies and team alignment.
• Led the development and launch of new programs through detailed feasibility analysis and cross-functional collaboration.
• Strengthened campus visibility through targeted marketing campaigns, webinars, and outreach events.
• Built meaningful community partnerships by collaborating with nonprofit organizations to support educational access and engagement.
• Oversaw academic delivery, ensuring high standards of instruction and student satisfaction.
• Provided strategic oversight of campus operations, including P&L management, retention, and performance data analysis.
• Recruited, developed, and led high-performing teams to deliver campus objectives.
• Contributed to sector-wide initiatives as a Board Member of Career Colleges Ontario (2022–2024).

• Utilized networks and resources to inspire collective action and achieve organizational goals.
• Tracked progress of company programs and highlighted potential barriers to success.
• Implemented strategic offerings to enhance company's suite of products and services.

• Facilitated Campus Sales with a consistent conversion of 12% per week

• Persistently exceeded the budgeted starts for the month by analyzing areas of growth, profit and opportunity for the organization and maintaining accountability for student population growth and market penetration

• Worked with the Campus Support Marketing team to implement marketing plans, and develop and enhance brand awareness and campus community presence through activities such as open houses, student and alumni engagement, as well as the use of personal contacts, councils, boards and community organizations

• Ensured a proper and productive admissions processes, in collaboration with the Regional Director of Admissions

• Actively assessed, managed and enhanced academic quality through the classroom experience, interaction and delivery

• Responded appropriately to and resolving student concerns

• Accountability for all facets of financial management and the overall financial results of the Campus.

• Monitored, on an on-going basis, actual performance against budget; monitoring financial and operational goals and taking corrective action when required.

• Reviewed financial statements, sales reports, student data reports and other performance data to measure productivity and goal achievement. This includes P&L statements, student population and withdrawal data, student starts data and student satisfaction and graduate employment data. Analyze data to determine areas needing improvement and develop effective strategies to improve

operational performance and to ensure ongoing profitability.

• Facilitated Campus Sales revenue by 250% in the span of one year by aligning class schedules

• Managed Student Retention to 90% by engaging students & instructors

• Nurtured relationships with companies and delivered 100% student placement for Mississauga campus

• Mentored and trained 5 administrators to effectively run day to day operation of campus

• Analysed correlation between student registration and refunds and thereby reduced refunds by 25%

• Liaison between various departments to ensure effective communication was maintained

• Co-ordinated meetings/events delivered materials and organised facilities and catering  Ensured accuracy for all data reports and financial transactions

• Maintained confidentiality of senior management staff information for payroll and administration files for board members

• Collaborated with the operations team to improve workflow processes for document development.

• Conducted monthly asset audits

Ensured all files were updated, maintained and organized effectively