SONGZHAO ZHENG
Richmond Hill
Summary
Summary of Competencies Search engine optimization Customer service Conversion Rate Optimization Content Marketing Paid Advertising Target Audience Analysis Cross-functional Collaboration Data Analysis E-commerce Digital Marketing Project management
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
SHEN Organic Skincare
01.2021 - 02.2022
- Answered general marketing department inquiries by email, phone, and mail.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Boosted sales by designing and executing creative email marketing campaigns.
- Improved website traffic with the implementation of SEO best practices and keyword research.
Digital Marketing Intern
Philips (China) Investment Co.,Ltd.
06.2019 - 08.2020
- Strategically launched and scaled a TikTok account, achieving a follower increase of 30% within the first three months by producing and collaborating on over ten influencer-driven marketing videos.
- Spearheaded weekly data analysis reports, identifying key growth metrics that led to a 20% improvement in campaign engagement rates.
- Managed and refined backend analytics, leveraging data insights to enhance content strategies which resulted in a 15% increase in viewer retention rates.
- Adapted content promptly to align with shifting social media trends, capturing a 25% broader demographic, thereby expanding market reach.
- Revitalized the Tiktok storefront, which increased visual appeal and directly contributed to a 40% uplift in online sales.
- Played a pivotal role during the 618 e-commerce event, collaborating with an outsourcing Taobao agency to achieve a record-breaking 50% sales increase.
- Led the analysis of backend traffic and sales data from Taobao livestreams, optimizing product offerings and descriptions to improve conversion rates by 35%.
- Fostered effective cross-functional partnerships to align digital marketing efforts with overall brand objectives, resulting in enhanced cohesive brand messaging across platforms.
Education
Bachelor of Arts - Political Science, Media Studies, Economics
University of Toronto Scarborough
05-2025
Skills
- Search engine optimization
- Customer service
- Conversion Rate Optimization
- Content Marketing
- Paid Advertising
- Target Audience Analysis
- Cross-functional Collaboration
- Data Analysis
- E-commerce
- Digital Marketing
Accomplishments
Achieved 5th place in a competitive Men’s Physique bodybuilding competition, demonstrating high levels of personal discipline, commitment to fitness goals, and ability to excel under pressure.
Summaryofcompetencies
- Search engine optimization
- Customer service
- Conversion Rate Optimization
- Content Marketing
- Paid Advertising
- Target Audience Analysis
- Cross-functional Collaboration
- Data Analysis
- E-commerce
- Digital Marketing
- Project management
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Certification
- Certified Personal Trainer (CPT) - National Academy of Sports Medicine (NASM).
- CPR/AED Certification
Timeline
Marketing Coordinator
SHEN Organic Skincare
01.2021 - 02.2022
Digital Marketing Intern
Philips (China) Investment Co.,Ltd.
06.2019 - 08.2020
- Certified Personal Trainer (CPT) - National Academy of Sports Medicine (NASM).
- CPR/AED Certification
Bachelor of Arts - Political Science, Media Studies, Economics
University of Toronto Scarborough
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