Songnan Zheng
Richmond Hill
Summary
Passionate Operations Intern with a strong desire to understand and contribute to the success of businesses. Well-versed in operational practices and employee management standards within the industry. Exceptional organizational skills, unwavering dedication, and a focused approach as an emerging professional. Driven by the motivation to develop expertise and enhance operational efficiency.
Overview
4
4
years of professional experience
Work History
Digital Marketing Intern
Norbert Woll Gmbh
06.2019 - 08.2023
- Revitalized product detail pages by reshaping brand stories and aligning content with brand positioning, driving a 42% increase in conversion rates and a 33% monthly sales boost. Skilled in crafting compelling narratives, identifying unique selling points, and targeting young consumers. Leveraged data-driven insights to ensure brand consistency and maximize market impact.
- Led daily operations for Tmall flagship store, including listing optimization, inventory management, marketing campaigns, and customer review oversight. Developed and executed strategic product category planning alongside precise listing schedules. Achieved 110% sales target through paid promotions and refined operational strategies, driving both traffic and conversions.
- Monitored product sales and ranking trends, conducting timely competitor analysis to identify opportunities. Leveraged paid advertising tools to launch and optimize product listings, creating stable bestsellers with cumulative monthly sales exceeding 800 units. Delivered data-driven strategies to maintain competitive edge and drive sustained growth.
- Expertise in analyzing key metrics including traffic, browsing behavior, sales, refunds, and net revenue. Tracked top-performing products across critical data points: clicks, conversions, sales, and add-to-cart rates. Optimized paid promotion tools by monitoring spend, CTR, conversion rates, and ROI, driving cost-effective campaigns and maximizing product performance. Delivered actionable insights to refine strategies and boost overall store growth.
- Successfully led multiple new product launches resulting in an impressive 7% conversion rate. Initiated the content creation of product detail pages, coordinated picture shoots, and implemented strategic marketing tactics, consistently drove consumer interests and generated substantial sales.
Business Operation Intern
Shanghai Waitan Media Co., Ltd
08.2019 - 09.2019
- Successfully secured sponsorships for " Award-winning Best Design Hotel," organized by The Bund Pictorial, including partnerships with leading brands such as Wanwu Inspiration (hotel supplies) and Hansgrohe (bathroom fixtures). Demonstrated strong negotiation and project coordination skills, contributing to the event's success.
- Crafted compelling ad copy for product launches, including Lolea Wine and XVESSEL’s new fashion collection. Tailored messaging across platforms to boost brand appeal and drive engagement. Proven ability to turn insights into impactful content that achieves marketing goals. Ready to bring my copywriting skills to elevate future campaigns.
Education
Candidate, Honours Bachelor of Arts - Media Studies, Economics And Political Science
University of Toronto Scarborough
04-2025
Richmond Hill High School
01.2017
Skills
- Developed solid communication skill from participating product launch events and securing sponsors for successful brand campaigns
- Analytical skills, gained from committed to staying up-to-date with industry trends and continuously refining marketing approaches to deliver exceptional results in the dynamic world of ecommerce Ready to contribute my expertise and drive ecommerce success for any organization
- Strong teamwork and problem solving skills gained from resolving customer inquires and dissatisfaction
Languages
English
Full Professional
Mandarin
Native or Bilingual
Education and Training
true
Timeline
Business Operation Intern
Shanghai Waitan Media Co., Ltd
08.2019 - 09.2019
Digital Marketing Intern
Norbert Woll Gmbh
06.2019 - 08.2023
Richmond Hill High School
Candidate, Honours Bachelor of Arts - Media Studies, Economics And Political Science
University of Toronto Scarborough
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